Brand Of Wolves: Interpreting The Quality With The Spirit Of The Wolf

The production of "popular products that stand the test of time" has become the brand that symbolizes the spirit of Chinese reform. It is our unremitting pursuit of the seven wolves (002029, stock bar). At the same time, it is also a fundamental interpretation of the quality of "wolf". It is a kind of value "to guide" to interpret the quality of men. The wolf, the chairman of Fujian seven wolves industrial Limited by Share Ltd, is really an animal full of magical power. It can deduce a lot of touching stories and reflect a lot of character that is interlinked with human nature.

In the nearly 20 years of development of the seven wolves, it is this spirit of the wolf that inspires us to keep moving forward.

In the middle of 1980s, I threw away the iron rice bowl I worked in the bookstore and set up a garment factory.

At that time, I was puzzled by the practice of breaking my boat in a small town in Southern Fujian.

But later facts proved that this move was right.

At that time, there were seven partners who started business together. We made an oath that everyone should take the responsibility for the survival and interests of the group, unite as one, and forge ahead in the world.

This coincided with the characteristics of wolves, and in Southern Fujian, "seven" was regarded as lucky number, "wolf" and homophonic "people".

"Seven wolves" came from this.

The beginning of business is not smooth sailing.

In order to cheap raw materials, I just went through the field, lived in the basement, ran the wrong way, for an order to make a lot of trouble.

During this period, one thing touched me deeply.

At that time, the return of overseas Chinese to the south of Fujian Province would bring a lot of "foreign goods", which would be very expensive when they entered the market.

I suddenly realized that the clothes that I had worked so hard to do were only cheap, because there was no "brand".

To become a wolf who can really gallop the wilderness, we should not only be brave, but also need wisdom.

I have decided that I would rather not make money for the time being, but also work hard on the quality and style of clothes, and strive to create the brand that belongs to Fujian.

In 2002, we signed Chyi Chin as the image spokesman of the seven wolves. His desolation, loneliness and tragedy were the portrayal of many men's hearts.

Coupled with the classic slogan, "believe in yourself and trust your partner", the men's jacket of the seven wolves suddenly found a breakthrough in the brand.

In 2003, seven wolves took out 4 million yuan to become the only designated clothing sponsorship brand of Real Madrid China bank, and had the right to use the collective image of the Real Madrid team, the "2003 Real Madrid trip to China" logo, the right to use and the right to designate products, and the exclusive right to name the Great Wall.

Real Madrid's seven superstars have brought us a round of sales climax.

Since 2006, we have also established a seven wolf culture research center with the Chinese Academy of fine arts, trying to figure out the living standard, lifestyle, aesthetic modality and purchase motivation of modern people.

At present, Chinese consumption habits are not fixed. The seven wolves are faced with a group of Chinese people who are full of fun and a group of Chinese with hopeful hearts, and a group of Chinese people who are excited to see changes.

The motivation of Chinese buying is also very simple. Basically, it is "pursuit of happiness, good-looking and comfortable feeling".

I hope that consumers will feel fresh once every seven wolves. This is also an innovation.

Many people may also notice that the wolf in the sign of the seven wolves is flying in the air. I hope that one day the wolf can fly to the international arena and become the pride of the national brand.

I often say that seven wolves want to be China's POLO.

POLO is a great brand, known as the brand representing the spirit of the United States, and now its sales in the US market can reach US $8 billion.

I don't want the seven wolves to simply follow the fashion, but play the role of inheriting the classics like POLO, producing the "fashionable products that stand the test of time", and become the brand that symbolizes the spirit of Chinese reform.

"Endless struggle" is the training of wolves and the true portrayal of seven wolves.

In 2007, the small and medium-sized clothing brands experienced the cold winter. I think the competition will be more intense in 2008, and will usher in the integration period. The market is not optimistic.

But the seven wolves will still adhere to the established brand line, persevering, and continue to fight like wolves.