The Story Of Fashion Shoe Designer Sa Feragamo

　　 Salvatore Feragamo In 1898, he was born in a town called Bomito, 100 kilometers away from Naples, Italy.

He was a poor family. He was an apprentice in a famous shoemaking workshop in Naples since he was tenth years old, among the 14 brothers and sisters. He was determined to become a shoemaker from an early age in.11. When he was 13 years old, he opened a small shop in his hometown, bonito. With the help of two workers, he made the first batch of size shoes, which laid the foundation for his later life. It also made him a great designer of this century.

World famous movie actors Valentino and Joan Croft have visited Ferla Garmo's shop. With the rise of the American film industry, the Italy shoemaker began to become famous.

In 1914, he moved to the United States with his brother and persuaded them to open a shoe repair shop in Santa Monica, California, where they met some famous ones. Shoemaking Shang.

While his brothers were busy repairing shoes, he began to design and manufacture all kinds of shoes for Hollywood film makers: Horse Boots, Rome style and Italian slippers. Then he played his imagination to design various personalized fashion shoes for the goddesses on the screen, and even shoes needed in various occasions. Ferla Garmo designed and manufactured some new comfortable and strong shoes, but also made a great contribution to women's liberation. In the beginning of the popular short skirts and tight stockings, he broke the traditional woman's idea of not wearing her ankle and introduced sandals.

However, he was not satisfied with his achievements and realized that the time for great development had arrived, so he resolutely returned to Italy. In the handicraft industry developed Florence City summoned some good shoemaker, and set up a workshop with 60 craftsmen. Not long after that, he returned to the United States with the first batch of shoes and received a large number of export orders. But the world economic crisis in 1929 made his macro plan collapse.

Since then, he has built his first family in Boston. Leather shoes factory 。 At this time, he had the chance to meet some factories' large scale shoes, and felt that they were not from the hands of "famous masters". In order to further improve his professional level, he decided to study human anatomy at Losangeles University. He deals with leather and other materials with the new knowledge of chemistry and mathematics. Since then, he has experimentation with all kinds of materials. He said: "beauty is endless, and design is not perfect." For a shoemaker, what material to decorate his work is always a new topic that needs to be studied. He believes that shoes can not be separated from the manual operation of this link. Although he has been dead for 38 years, his children and grandchildren still rely on hand to finish important processes such as leather bags, leather shoes, leather collar and other products. Although Salvatore's factories are all over Italy, their products must be approved by the general factory before they can be listed.

Salvatore was married to the daughter of mayor of Bonito in 1940 and had 6 children. Today, under the leadership of his widow, Ferla Garmo group has become an outstanding representative of Italy's fashion industry. His children are in charge of all parts of the world.

Except for Fashion industry In addition, the group launched its first batch of Salvatore Feragamona perfume in 1996. Last year, he bought 3 restaurants in Florence.

Now, the group has 38 chain stores around the world, which is turning Salvatore's ultimate desire to buy all kinds of clothes that men and women need in his shop.