Swedish Clothing Brand J Lindeberg Is Strong In Mainland China

According to 17 reports from Sweden, Swedish clothing brand J Lindeberg will open up China's sales market this year, and the first store will open in late July.

Stephen Nstern, general manager of J Lindeberg, said that the brand will open 50 stores in China this year and next year. After two or three years, the turnover in China will account for half of the total turnover of the company. He believes that there is a vacancy in the clothing market between China's high and low end brands, and J Lindeberg is seeing such a market opportunity.

The main promoter of introducing the new brand into the Chinese market is 3 Danish shareholders, who are the founders of Danish Fashion Group Bestseller. The group has successfully established more than 5000 brand clothing stores in more than 300 cities in China, the main brands are Only, Vero Moda and JACK&JONES.

According to introduction, J Lindeberg company Clothing design John Berri Linde, founded in 1996, was later sold to other companies. Before that, the garment company lost a lot of money, but it turned into a deficit last year. Its total turnover increased to 300 million Swedish kronor (about 43 million US dollars). The company's turnover this year is expected to reach SEK 400 million (about US $57 million).

J.Lindeberg, founded in 1996 in Stockholm, Sweden, has successfully integrated the concept of fashion and sportswear since its first series in early 1997. Through its excellent design and technology, we can inject extraordinary quality and immortal value into every product. The company's main line and its mature Golf and ski range are sold in over 30 countries, including the United States, the United Kingdom, Scandinavia and Japan.

J.Lindeberg, with its innovative style, has flagship stores in Stockholm, New York, Losangeles, Copenhagen, Kate and Miami.

Brand clothing is also sold in independent specialty stores, senior department stores and globally designated golf products stores. Since 2007, brand It is mainly operated by investment company Proventus and chief executive Jonas Meerits and international brand director Stefan Engstom. Now it is the brand of YGM Trading Co., Ltd.