Fashionable Designer Brand

It is not difficult to find that in recent years, more and more designer brands have begun to enter the shopping mall. It is precisely because of the uniqueness of the designer's brand that they conform to the fashion that people are pursuing nowadays, and their individuality has been publicized.

Brand is the career goal.

Undoubtedly, for shopping malls, the designer's brand can not only bring store to the store.

It can better satisfy consumers.

Demand.

JEFEN

Brand founder: Xie Feng

JEFEN fashion was founded by Xie Feng, a famous international fashion designer, in Italy in 2000, mainly to manage JEFEN women's wear.

In 2006, officially recognized by the French High Fashion Association, it became one of the 80 international fashion brands in Paris fashion week.

The JEFEN brand is designed for 28 year old -40 year old confident, intelligent, elegant female designer.

The materials are mainly natural materials such as wool, silk and hemp from Italy, which reflect their noble taste.

In the design, there are many fashion elements in the simple design demeanor, which reflects the designer's observation and Reflection on fashion, art and pop culture.

In particular, more characteristics of body shape change in women over 28 years of age are taken into account.

On the basis of Euro code plate, through the in-depth study of Oriental women's body, JEFEN provides a more suitable plate for Oriental women.

In terms of design, the simplicity of demeanor combines the basic elements of fashion, and is sexy on the basis of practicality.

Apart from shops in Beijing and Shanghai, JEFEN also has branches in Harbin, Tianjin, Hangzhou, Shenyang, Dalian, Nanjing and Hohhot.

FAKE NATOO

Brand Creator: Zhang Na

Founded in 2008 (Na) too, it was officially renamed as FAKE NATOO in 2011, and launched the exclusive line brand fakenatoo, which is limited to Internet sales.

The goal is to convey a relaxed and interesting design, discard the cumbersome and cumbersome, and let the interesting design stimulate the potential pleasure of the wearer.

FAKE NATOO has always been concerned about the relationship between people and clothes, the relationship between wearers and their surroundings.

The tension of FAKE NATOO design is not expressed through complex structure, but a way of combining personal emotional traces with fashion.

Low key but interesting, this is the trend of FAKE NATOO.

Those complex structures and elaborate craftsmanship are not part of FAKE NATOO.

With the use of various techniques and special materials, exploring the possibilities of unique design language is the constant interest of FAKE NATOO.

FAKE NATOO has been widely concerned and sought after by industry and media in recent years. It has become an influential brand in Chinese fashion design in a few years.

Now FAKE NATOO store is located in Shanghai, Beijing, Hangzhou, Shenzhen, Nanjing, Chongqing and other large and medium-sized cities.

Elys e e YANG

Brand founder: Yang Guanhua

Yang Guanhua, founder of Elys e YANG, has a professional and unique view on costume design and fabric design.

In 2003, Yang Guanhua was sold in France and subsequently registered with Elys e YANG and ZEMOELYSEE.

Based on the miss and love of Beijing, she finally chose to go back to China to start her own business.

At the end of 2005, Elys e e YANG and ZEMO Elys e settled in China, and opened Elys e e YANG high fashion store, and entered the Chinese market and began to sell in China.

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With the accumulation of Elys e e YANG brand culture and the yearning and pursuit of advanced custom made clothes, Elys e e YANG has begun to enter its golden age.

2009 fashion designer, Shanghai fashion week, 2010 fashion week, the most commercial potential award winner Yang Guanhua and her brand Elys e e YANG came to the forefront of fashion, Kaige Chen, Xu Jinglei, Jin Yue and other famous directors and Yang Guanhua and Elys e e YANG cooperation further promote the brand influence.

Nowadays, Elys e YANG has owned a group of VIP stable customers with celebrities, entrepreneurs and other celebrities as its main body through its own brand charm, and this customer base is growing.

Chi Zhang

Brand founder: relaxation

After experiencing London style fashion, Zhang Chi went to Italy's fashion capital Milan to pursue a master of fashion. After graduation, he worked as an intern in ENERGIE.

He designed PARTY dresses and was often asked by fashion parties about where to buy clothes.

He published his homonymous Menswear Chi Zhang in London in August 2007, and sold in many fashion shops in Covent Garden, Soho, brick line and other fashionable areas in London this month.

In September 2008, he set up a studio in the Eastern District of SOHO, Beijing fashion center. He shifted his focus from London to Beijing. Chi Zhang worked with fashion retailer fashion brand ARRTCO to build ARRTCO BY CHI ZHANG Limited clothing series.

Zhang is good at finding inspiration from various forms of art. His works show the strangeness and decadence of rock music.

In advocating minimalism today, relaxation is against the trend. The tedious design is full of modern colors and gorgeous luxury.

Enchanting and rebellious pursuit of male masculinity and visual artistic style.

However, Zhang's dress is gorgeous, but it is practical. It can make fashionable urban men play their unlimited creativity and combine with their hearts to show their unique personality charm.

As Zhang hoped, his design can bring confidence and strength to the man and make the wearer's temperament sublimate.

GIOIA PAN

Brand founder: Pan Yiliang

Among the new generation of fashion designers in Asia, Pan Yiliang, the chief knitwear designer from Taiwan, enjoys the title of "knitted Queen" and is unique in her professional knitted fashion design.

In 2001, she founded her personal brand GIOIA PAN with her Italian name Gioia, which is "cheerful and optimistic".

Pan Yiliang's dress often shows women's sexy lines, so it becomes the first choice for many people.

She uses excellent technology and design aesthetics to subvert the knitting stereotype to show the characteristics of female perfect curve.

Pan Yiliang, who opened his shop in Beijing, found that Beijing people also fell in love with "custom". This kind of service emphasizes the honorable and unique service. Many people in Beijing speak for themselves as designers.

The big factory brands also warmly invite GIOIA PAN to cooperate with them, such as Bvlgari, DHC, Est e e Lauder, Folli Follie, Lancome, Mercedes-Benz, Shiseido, Pang, Kun, Fu jewellery, Japan, Tian Qi, pearl, count and so on.

GIOIA PAN has been invited to participate in many international fashion week performances, such as China International Fashion Week (Beijing), Hongkong fashion week, Shanghai fashion week, Kuala Lumpur fashion week, Busan fashion week, Singapore Fashion Week, France Paris fashion show, etc. its ingenious design and skills have won acclaim from the international media and fashion circles.

UMA WANG

Brand founder: Uma Wang

Uma Wang is a new generation of fashion designers in China, specializing in the design and development of women's wear knitwear.

UMA WANG is the brand name designer of Uma Wang registered in London.

UMA WANG takes the distinctive style of knitting series as the main line, emphasizing the perfect combination of material, detail and profile.

Uma Wang has been exploring in the field of women's wear knitwear design, and has created its own clothing design vocabulary through experimentation in the application and design of cashmere materials.

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In 2009, Moscow introduced Uma Wang brand to TSUM department store.

In the same year Moscow boutique LITZ introduced UMA wang2009FW series.

Uma Wang series entered this year in Shanghai the Bund 18 Chinese designer brand store Younik, this is its first store in Shanghai.

After that, second stores were opened in Shanghai.

In 2010, the UMA WANG brand was stationed in Sanlitun Fashion District, Beijing Village, and the concept shop of Chinese designers gathered "Mint glutinous rice onion" (Brand New China, referred to as BNC).

A few years ago, Uma Wang began working with China Direct in London. The two sides joined hands with fashion industry as a way to arouse public concern and provide practical help to children and public welfare in China and Southeast Asia.

Alex Wang

Brand founder: Wang Peiyi

Wang Peiyi (Alex Wang) graduated from the central craft Academy of Fine Arts, has worked in several different styles of large clothing companies, has accumulated a wealth of experience, in 2004 he set up his own custom studio, and with excellent design concepts frequently become the "VOGUE", "ELLE" and other top fashion magazine's blockbuster first choice, the media is called "China's advanced custom pioneer."

He has recently begun to play the role of a senior woman in the palm of his hand. For men's wear, he does not want to be a standard white collar ordinary suit, but to add some interesting designs to make young people more stylish.

Forbes's Chinese list has been selected as the "global fashion 25 Chinese" award. Wang Peiyi has been selected as one of the 25 most fashionable Chinese influential people.

ALEX WANG's costumes like bright colors, supplemented by metal elements to give distinct feminine details, emphasizing a femininity of male perspective. The dress with hardness and texture attracts many stars to appear in Wang Peiyi's workshops, such as Gong Li, Fan Bingbing, Zhang Ziyi and Gao Yuanyuan.

In the future, ALEX WANG has to build an integrated brand. Apart from customization, there may also be men's clothing, women's clothing, even wedding dress, accessories, and set up a collectivization fashion brand.

River Map

Brand founder: Li Wenjie

The "River map" clothing brand was founded by designer Li Wenjie in 2009.

"River map" is the first local designer's original men's clothing brand in Qingdao. The brand is located at the age of 18 years old, -35 years old, who love life and art, and pursue the personality and avant-garde fashion crowd.

As the original brand of local designers, "River map" is based on the worship of nature and the pursuit of self cognition. It explores the relationship between human and nature with clothing as a carrier to make it achieve a kind of subtle harmony.

In September 2006, Li Wenjie, who had just walked out of the campus, won the title of the Qingdao international fashion week, the ten best Silver Award in Qingdao, the "ten best fashion designer in Qingdao". In 2008, he participated in the 08 China (Qingdao) International Fashion Week and held the first individual fashion show "carp". In 2009, he participated in the 09 China (Qingdao) international fashion week, and released the "Peacock" in his personal fashion show, and won the "best designer Bronze Award". In September 2009, she set up a riverbed costume design studio and a concept store in Qingdao creative 100 Industrial Park. In 2010, she won the Gold Award for the best fashion designer in Qingdao fashion week.

Now "riverside" has stores in Qingdao fashion store and Beijing Huamao shopping center.

NEWUNION

Founder of brand: Zhai Yanxin

NEWUNION was founded at the end of 2005, and its brand is highly elegant and elegant.

The bra, the molded dress and the tulip wrapped skirt are the two major brands of the brand.

The design style is simple and Europeanized, and has the sense of fluency of lines.

For many years, the brand has been providing advanced customization services for many artists and celebrities at home and abroad, including Maggie Cheung, Cecilia Cheung, Zhang Ziyi, Gong Li, Angie Chiu, Zhao Wei, etc.

With the concept of "customization" deeply rooted in the hearts of the people, whether it is the tailor-made clothing or the free combination of jewelry, it is no doubt that China's "customizing era" has arrived.

Zhai Yanxin's company owns 4 high-end clothing and customized brands.

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Its brand "NEWUNION" is a new eco city living suit, with black, white, gray, beige and coffee color as its main color.

It pays attention to the small details or functions of clothing, emphasizes the comfort of wearing, and promotes the styles of free change and combination. At the same time, it promotes the new city life culture throughout the brand promotion.

In the whole visual design, it shows a simple and elegant feeling.

XANDER ZHOU

Brand founder: Zhou Xiangyu

Zhou Xiangyu graduated from Den Haag Clothing Institute in 2005. He was appointed to the Jemen van Tuyl company in 2005. He founded the design studio in Beijing CBD Jian Wai SOHO in 2007, and founded Xander Zhou brand, which includes senior men's Xander Zhou Zhou and young sub line products.

Zhou Xiangyu prefers to use strongly opposed design elements and materials to increase the drama of design tailoring.

For a long time, Zhou Xiangyu's works are not only the designers' aesthetic and thinking concepts, but also the invisible and deep connection between the wearer and the clothing. It seems that they can feel their real existence from the moment they wear it, so that the wearer feels that he is free to dominate the fashion design.

He spent most of his time in his studio in Beijing and gradually realized his plan to build a Xander Zhou brand fashion empire.

Here, men's wear and women's wear are also divided into 3 Series: concept, Star, and ready-made clothes.