Olsen Sister'S Road To Success

As one of the most famous twins in the world,

When he was big in September, he made his debut.

In the 80 and 90s of twentieth Century, they were the beloved children stars. Now they are also fashion identities, entrepreneurs, designers and so on.

When many celebrities have crossed the border with the parity brands, the two brands The Row and Elizabeth &James created by Olsen sisters 5 years ago have won double affirmation from the industry and the market.

Unlike other "it girl", Olsen sisters have real work to do during the fashion week in New York.

In addition to being in the street outside the show, sitting in the front row of the show, watching the show and attending the show party, two brands of their own names, The Row and Elizabeth &James, are shown on the fashion week in New York this season. For the latter, the 2012 autumn winter is its debut in fashion week.

The exhibition of Elizabeth and James will be located in a studio in the West Village of New York, brick wall and the quiet and empty space surrounded by cement. There is no other arrangement besides lighting, audio-visual, auditorium and other basic facilities.

The Olsen sisters hope that this virgin show of Elizabeth &James can be impressed by the clothes themselves. Therefore, from the venues to the makeup and makeup of the models, they all uphold the principle of "all simplicity".

This is not only consistent with the pragmatic spirit of New York fashion week, but also can be seen from this. As a popular brand of women's clothing at a moderate price, the Elizabeth &James, founded 5 years ago, has gained a foothold in the market.

At the show, the Olsen sisters did not even appear in public.

Nevertheless, the whole autumn and winter series still reveals their shadow everywhere.

The models are modern and capable and somewhat fashionable New York fashionable girls. They like neutral dress, love silk printed shirts and fur coats, and love their suits. They also know how to wear four sets of satin two piece evening suits.

"I don't like angels like angels."

Mary-Kate Olsen said.

From child star to entrepreneur

Olsen sisters dressing

It may be controversial, but it has always been a clear-cut stand.

Sister Ashley prefers simple and classic, with a bit of literary and artistic style, and sister Mary-Kate's modeling is more street sense. The big one and stacked mashup are always her style keywords, and thus become the focus of attention of fashion policemen.

Who would have thought that such a ragged and ragged Bohemian Girl is also a strong woman? "Those who think we do not work must be crazy. We have been working since 9 months old," Mary-Kate once said.

Perhaps when I was young, I always wore the same clothes on TV. The twin sisters realized the importance of independent personality early.

In 2004, they came to New York to go to university, Ashley studied architecture, Mary-Kate studied photography, and the two did not even live in the same apartment.

But in her career, Olsen sisters have always been cooperative.

At the age of 20, they have been sitting on the billion dollar "Gemini entertainment company". The company is not only responsible for making audio-visual products and distributing them, but also offering services such as home furnishings, makeup and so on for girls aged 8 to 12 years old.

The twin sisters are no longer the entertainment stars who earn their lives by making use of exposure and lace news.

Although they still appear on entertainment gossip websites and fashion magazines regularly, they have been away from entertainment circles for a long time, and have never liked to expose their private lives to the media and the public. Even in the autobiography and influence published in 2008, the sisters have only filled up a Proust questionnaire. The rest of the book is almost all about their aesthetic taste, and a large number of works of designers, photographers and artists who they appreciate.

Better self

The Olsen sisters' way of fashion design began with WAL-MART

However, when many female stars began to talk about cooperation with such parity giants, they became a real fashion designer at an early age.

In 2007, they launched two fashion brands: high-end positioning TheRow and mass market oriented Elizabeth &James.

"At first, I just wanted to make a perfect T-shirt."

Ashley said.

In practical work, as an elder sister, she plays the role of the operator more and more meticulously, learning the practical problems of a fashion brand: fabric, factory, pricing, profit and marketing.

Sister Mary-Kate has contributed to her many years of personal accumulation of large antique clothing resources.

At first, they hired designers, and later formed a design team with their own core.

Through The Row, the Olsen sisters created a better "self". Soon after the brand came out, it won almost the praise of one side, and the fashionable critics who saw their disagreeable eyes were also impressed.

From the French version of Vogue to the high-end department stores, they have opened their doors.

Last year, the Olsen sisters also won the SWAROVSKI women's New Designer Award of the CFDA.

Although they finally failed to win the trophy, Michel Obama, the 47 year old first lady of the United States, wore a The Row TV show earlier enough to prove that this is not a star brand with personal wardrobe to attract fans.

It is a clever move to name a brand without its own name, and the Eli zabeth &James, which is similar to the "side line" in price positioning, is also independent of The Row.

Its name comes from Olsen sister's Elizabeth Olsen and brother James Olsen.

However, the name is not meant to honor family members, but rather represents a young neutralized style of boyhood and femininity.

At the beginning of this year, Forbes released a list of "most influential 30 people under 30 years old" in 2011. Olsen sisters were elected as young and promising designers. This year, they are just 26 years old.