AI Ding Guest Announced The Whole Category Of Customized Shopping Mall And Shop Platform Online.

Less than 18 months after its establishment, P was held in Beijing yesterday. The press conference on the theme of "my brand self shop" was held in 2012, announcing that the whole category of customized shopping mall and shop platform were on the line.

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After the P meeting, the CEO party Kai Yuan, an a party, introduced in an interview with reporters that according to the company's initial plan, AI Ding guest was "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "custom-made platform. The reason for choosing shoes is because the manufacturing process of shoes is more complicated and the threshold is relatively high. If you can do all your shoes, it will be simpler to do other products later.

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< p > < strong > > CEO party Kai Yuan > /strong > /p >

"P > >" Ai Ding "provides a comprehensive platform for the competent" a target= "_blank" href= "http://www.91se91.com/" designer /a ", so that they can open shop without threshold. As long as the shoes designed by the shopkeeper can sell a pair, they can open the shop without any cost.

Product production, delivery and after sale service are all responsible for the customers. Designers do not need to take energy for these links. They can also price their shoes according to their own wishes.

This way of cooperation with designers, AI Ding customers take the form of product sales, for designers, they only need to provide original design drawings, without any risk.

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< p > > the designer has three divisions. First, once the merchandise is sold, he can get 8-15%, ranking according to the designer's grade.

Two, if he shares outside, such as sharing on micro-blog or being stationed on a website, we will give him another 10%, which is already 25%.

The three is the copyright division of the picture.

Next we will work with copyright owners, who can price this picture.

For example, I said that the price of this picture is 5% of any commodity. This picture will become a database. I can choose any commodity in this gallery. Once it is finished, it will make money.

For example, with some large copyright partners, such as Disney or some large original animation cooperation, there will be his gallery. Consumers customize or shop owners can customize their products in the gallery, and he doesn't need to sell himself.

Once any deal is made, he is divided into 5%.

The party Kai Yuan said so.

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"P > >" Ai Ding "is a mass customization. The target consumer is a two-tier white collar worker aged 22 to 30. The supply cycle of a pair of traditional custom shoes is usually up to 30 days, while the company decides to deliver 7 days.

Of course, this has also become an assessment standard for producers.

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< p > according to Dang Qiyuan, there are more and more suppliers who are involved in the customization industry. They love to find customers on the road of pformation. They do not know what way consumers will accept and how they should be promoted and marketing. This gives many opportunities to the customers.

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< p > "because of the maturity of the whole social networking now, we have such an opportunity.

If it is done in a one hundred percent entirely original system, C2B is very difficult to produce. For example, Taobao, Jingdong, they have gathered a large number of customers, all shopping processes on the above are B2C processes, there is no way to use C2B, we have tried, but found that these large platforms are difficult to turn.

So, this also gives us a chance. In fact, we need a customized platform now. All the suppliers are developed according to customization. All consumers are made according to customization experience, not a simple paction, which involves value chain and thinking all need to be changed again.

Now Taobao's big business providers need not be changed. They are already very big. The way they do it is not very different from the way we do it. We may go a little more flexible and more personal.

The party Kai Yuan said this analysis.

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< p > in fact, as an e-commerce company that customize the tide shoes, the company has been committed to building a brand of C2B which is truly in line with the Internet social networking era. It constantly meets users' personalized needs and creates new value of products.

According to Dang Qiyuan, at present, the existing categories of AI Ding Ke include 3C, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes and hats, "bags".

In the future, the product range will extend to toy products, household products and other customized areas.

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"P", as for what the future will be to expand revenue and how to make the platform more socialized, the party Kai Yuan said: "this is something we are trying to explore.

At present, we cooperate with social media and social networks, because people and traffic flow in these social networks, they have formed their social habits, and you want them to change, which is not realistic in a short time.

In the long run, it may be natural for them to form social networking on the a href= "http://www.91se91.com/news/index_s.asp" > the /a network. But from now on, this is not what we want to do in a short time. What we need to do is cooperate with social media, social networking and e-commerce.

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