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Small And Micro Enterprises Seek The Way Of Active Adjustment

2013/12/24 18:44:00 38

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"raw material price increases, labor costs rising, exchange rate appreciation, financing difficulties, e-commerce impact and domestic and international economic environment are the main factors restricting the development of small and micro enterprises."

Jiangsu provincial Nanjing economic and Information Committee, deputy director of the SME development office, pan Wen, told reporters in October 17th that since the beginning of this year, with the worsening international economic situation and the downward pressure on China's economy, the market space of the small and micro enterprises that is now stuck in the cracks has been squeezed again.

"P > " the main culprit "is" the environment depression .

"the biggest difficulty we are facing now is" a href= "http://www.91se91.com/news/index_s.asp" > market shrinkage < /a >, compared with the same period in previous years, the order in the first half of the year is significantly reduced.

In October 22nd, Qin Junjun, general manager of Jiangsu Southern University Computer Equipment Co., Ltd., told reporters that the company's business scale last year was about three hundred million yuan. This year, the impact of the worsening international economic situation and China's economic downturn has slipped about two hundred million yuan.

because the company has done a lot of business in the form of government, banks and other country prefix units. Influenced by the eight Central regulations, the related unit's expenditure, equipment renewal and the reduction of funds within this year have obviously decreased, and the company's business has declined accordingly.

In addition, now government procurement takes the form of bidding, which leads to vicious competition.

"Our company's labor costs and office costs are not low, the market's services, technical capabilities and other word-of-mouth are good, but a knife in the middle of the bid, so that our competitive advantage can not be reflected in the price, forced to participate in vicious competition."

Qin Junjun felt deeply powerless in this great environment.

because of the depressed economic environment, it even affects the cooperation between the company and Lenovo computer.

Qin Junjun's sales volume is expected to drop by half this year compared with last year.

the hotel supplies industry is not booming from last year to this year.

In October 16th, Liang Guoxian, general manager of Guangdong Xinji Exhibition Service Co., Ltd., told reporters that after the introduction of the central regulations, the catering industry and the tourism industry were hit harder, and the hotel supplies industry was also affected.

In order to cope with the impact, the company must take measures to increase revenue and reduce expenditure.

in addition to the domestic economic downturn, macroeconomic regulation and control and the influence of central policy factors, in recent years, the sluggish demand in overseas markets has also led to difficulties in the survival of foreign small and micro enterprises.

Jiangsu Xinan fine Chuan (Nanjing) packaging Co., Ltd. is mainly engaged in export business, and exports account for 85% of its total business.

In recent years, due to the European debt crisis, the US debt crisis and Japan's economic downturn, the international market demand has been sluggish.

October 17th, the head of the company told reporters: "last year, the company's export volume was about 13 million dollars, ranking the top five in the export business of Lishui Development Zone in Nanjing.

But as of October, foreign trade exports were only 1/3 of last year's.

That is to say, it is very unlikely that the half of the export scale will be completed this year.

the reason is that the export countries of Xinan and Sichuan are mainly in the United States and Japan. The US and Japan are not in a good economic situation this year, leading to a sharp decline in export orders.

In addition, the company also looks for the reasons from its own perspective, and thinks that the diversification of enterprises, markets and products has not kept pace with the situation.

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extrusion by electronic commerce

when it comes to keeping up with the situation, e-commerce has become popular in the past one or two years, and many small and micro enterprises have not yet turned around and have been left behind by the rapidly developing e-commerce.

clothing light industry should be the most influential industry by e-commerce extrusion.

Yu Changyun, owner of Owen Gus clothing company, A70, China Fashion Center, Changshu clothing city, Jiangsu, has a deep feeling about this: "do you see where people are shopping now? They go online to buy them. Sitting at home with a little mouse is easy and cheap, and there are more things."

in addition to ordinary consumers, more retail outlets < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > shopkeepers are also beginning to find sources of goods in the network.

It has been predicted that 90% of the wholesale clothing market will disappear in 5 years. Perhaps this is not alarmist. In fact, the clothing owners of post-80s and post-90s do not even know the physical wholesale market.

on the one hand, the cost of getting goods from the entity wholesale market is too high. On the other hand, the rents of the physical wholesale market are rising.

Yu Changyun has several stores in the clothing city of Changshu, less than a few square meters of stalls, the rent per month is not cheap, and the wholesale price of each piece of clothing is not too high, and each garment can only earn a little profit.

"electric business has a great impact on traditional department stores, clothing, home appliances and other industries. After 80 and 90, they seldom go shopping. They can buy things online, and they can not be restricted by geography, time and so on."

In October 15th, Guo Weihua, general manager of the Middle East credit Company Limited by Guarantee in Jilin, said this in an interview with reporters.

information asymmetry

According to the analysis report issued by the China economic times on 143 small and micro enterprises, the P analysis shows that in addition to the objective external environmental factors mentioned above, some small and micro enterprises have some problems in their market positioning, product competitiveness, marketing methods and so on. For example, some products are not competitive, or there is no very clear prediction of the prospects for market development, and there is no timely judgement and mastery. These will also affect the survival and development of small and micro enterprises.

the internal reasons for the difficulties faced by small and micro enterprises are the defects of many small and micro enterprises themselves.

For example, in his contacts with small and micro enterprises, ban Wen found that small and micro enterprises did not take the initiative or understand the relevant policies of the government.

Reporter P also felt that most of the enterprises did not know much about the central government's policies and were not very active.

in Nanjing, a reporter interviewed such a case.

Jiangsu Xinan fine Chuan (Nanjing) packaging Co., Ltd., the person in charge told reporters in October 17th that the summer power restriction policy had a great impact on the production of enterprises, because foreign trade exports must be made on time, otherwise the losses would be huge and the long-term credibility would be affected.

"I feel that the foreign trade enterprises around me generally respond more to power rationing.

The whole workshop of our factory is airtight. It is all supplied by central air conditioning and keeps constant temperature throughout the year.

But in August and September this summer, in order to rush orders, because of the power restriction policy, the air conditioning could not work, we had to buy electric fans to cool down, but for a long time, employees still had heatstroke.

The head of the company said that the company's investors had to gradually retract the order, taking into account the employee's health factors, which would affect the operation of the whole summer more or less.

"P", "why don't you go to the government department to reflect the situation?"

He told reporters: "once there was an enterprise looking for us, there were tens of millions of orders out of the situation, please hurry to help coordinate.

As a service department of small and micro enterprises, we have done our best to coordinate our efforts within the limits of our capability.

"therefore, enterprises need to communicate and coordinate with the competent departments in time when they encounter difficulties.

Pan Wen believes that over the years, local governments have introduced many preferential policies and measures to encourage the development of small and micro enterprises from all levels. However, in the actual contact with small and micro enterprises, many small and micro enterprises have been immersed in their own affairs and can not make good use of these policies.

From the point of view of policy makers, if these policies fail to be well used, there will be no way to bring them into full play.

"government support" a href= "http://www.91se91.com/news/index_cj.asp" > capital < /a > if there is no distribution, there is no way.

But if there is room for adjustment, there is still room for enterprises to respond in a timely manner.

Pan Wen said.

on the other hand, from the perspective of enterprises, it is always felt that good policies are far from being reached.

Zhou Jinhua, general manager of honger water treatment equipment Co., Ltd., Foshan, Guangdong, told reporters in October 15th that the policy was good but not felt.

Before P, the local government set up a $5 million Technology Transformation Fund.

"At the very beginning, we really wanted to apply, but in the process of application, we did not feel that it was simple and a little out of reach.

Not only do our company think so, but also feel the same feelings when communicating with other companies. "

Zhou Jinhua said.

nearly half of the enterprises surveyed are developing new products

from the above analysis, it is not difficult to find out that most small and micro enterprises have long been accustomed to the low-cost mode of operation, and the pformation and upgrading of small and micro enterprises is imminent.

reporter survey found that although most small and micro enterprises are still struggling on the line of life and death, but there are many small and micro enterprises in time to smell and seize the market opportunities, small boat good turn, positive pformation, innovation and innovation, become the winner in the tide.

"enterprises should not rely solely on the government for their development, but mainly on their own."

In October 10th, Li Huan, general manager of Ma'anshan branch of Anhui Ma An Shan Airlines Consulting Co., told reporters that independent research and development of new products and the continuous expansion of new markets are the way for small and micro enterprises to seek long-term survival and development.

The company is not only doing business, but also plans to add payments and tours.

Innovation has achieved initial success. This year, the company's sales have gone up slightly and profits are rising.

with the rise of the electricity supplier, the express industry has become a sunrise industry.

Shaanxi Xi'an Yun Da express Changan branch's feeling is that this year's market is better than last year.

"In order to meet the needs of the market, the company is expanding warehouses this year, improving the efficiency of distribution, utilizing the cost advantage of rhyme express, developing new markets, and striving to achieve ten thousand single daily collections."

In October 18th, Wang Feng, head of the company, said in an interview with reporters.

in addition to the pformation of enterprises, industries and regions need to be pformed.

Yu Jiangang, deputy director of Changshou City economic and Information Committee of Jiangsu Province, told reporters in an interview in October 21st that Changshu's economy should be pformed, and the proportion of garment industry should be reduced appropriately, so as to create five new industries, such as equipment manufacturing, auto parts, electronic information, photovoltaic solar energy and bio medicine.

analysis report shows that in the face of the current economic situation, the willingness of small and micro enterprises to seek the initiative to adjust is obvious. This year, 46.4% of the surveyed enterprises are developing new products to cope with the market predicament.

This shows that the idea of innovation has penetrated into the development process of enterprises. Quite a lot of small and micro enterprises have awakened their awareness of technological innovation and have improved their capabilities.

Small and micro enterprises that have the ability to carry out scientific and technological innovation bear more capital cost and talent pressure. Therefore, they expect the government to provide more support for technological innovation. In order to support small and micro enterprises to develop new products, local governments and banks have also introduced relevant policies and financial business products to alleviate the plight of small and micro enterprises.

such as the implementation of opinions on promoting the healthy development of small and micro enterprises in Zhenjiang, Jiangsu Province, it is proposed that for small and micro enterprises that comply with industrial policies and with more than 4 million yuan investment in equipment, the one-time investment allowance of equipment should not exceed 10% and the maximum amount should not exceed 1 million yuan.

To encourage and support the cooperation between small and micro enterprises and institutions and research institutes, the proportion of supporting funds for small and micro enterprises in the supporting funds of industry, University and research institutes will not be less than 40% of total funds.

"Jiangsu science and technology office has funding support for small and micro technology enterprises every year, but funds are limited after all.

As a result, our bank has launched a risk compensation fund to provide financing services for small and micro technology enterprises. "

"In fact, we are looking at the growth of these enterprises," said Geng Xin Wei, deputy general manager of the small business finance department of Jiangsu bank head office in October 17th.

In addition to technology companies, we also continued to do some software enterprises and pharmaceutical biological enterprises. The results were good. They grew slowly from the original small-scale enterprises, and some enterprises have developed into listed companies.