The Advantage Of Low End Shoes Is No Longer The Key To Increase The Added Value.

< p > from the new import and export data released in early December, the export of traditional labor-intensive products, including footwear, maintained a good growth momentum in the first 11 months of 2013.

From the market share of China's < a href= "http://www.91se91.com/news/index_x.asp > export shoes < /a > in the United States and the European Union, there is a continued downward trend.

In response, insiders pointed out that domestic footwear manufacturers should pform from low-end manufacturing to high-end product design and production, dig and focus on subdivision, meet the individual needs of consumers and take the road of brand development.

< /p >

< p > < strong > the share of low end shoes decreased < /strong > /p >

< p > reporter learned from the China Light Industry Crafts Import and Export Chamber of commerce that China's footwear products have declined in the EU and the US's < a href= "http://www.91se91.com/news/index_cj.asp" > market share < /a >.

According to the statistics from the European Union statistics bureau, the footwear products imported from the EU in the first three quarters of 2013 were US $16 billion 341 million, up 2.66% from the same period last year. The import of footwear from China, the largest importer, was 8 billion 135 million US dollars, up 1.39% over the same period last year. Its market share dropped 0.63%, from 50.41% in 2012 to 49.78% in 2013.

The import of footwear from Vietnam, the second largest importer, was 2 billion 258 million US dollars, up 4.67% from the same period last year. Its market share increased by 0.26%, from 13.55% in the same period in 2012 to 13.81% in 2013.

< /p >

< p > according to the statistics of the US Department of Commerce, imports of footwear products in the United States increased by 4.03% in the month of 1~10 in 2013, up 4.03% from the same period last year. The import of footwear from China, the largest importer, was 14 billion 703 million US dollars, down 0.44% compared to the same period last year. Its market share dropped by 3.11%, from 72.49% in 2012 to 69.38% in 2013.

The import of footwear from Vietnam, the second largest importer, was 2 billion 455 million US dollars, an increase of 21.36% over the same period last year. Its market share increased by 1.65%, from 9.93% in the same period in 2012 to 11.58% in 2013.

< /p >

It is easy to see that China's share in the European Union and the United States market is gradually being separated by other developing countries. < p >

< /p >

< p > in the interview, a person in charge of foreign shoes enterprises in Dongguan, Guangdong, told reporters that because of the rise in domestic production costs and labor wages, the competitive advantage of low-end shoes was no longer obvious. Orders for such shoes were more "stolen" by producers from Vietnam, Indonesia and Kampuchea, but the high-end shoes had not been greatly affected.

< /p >

< p > the deputy director and researcher of the comprehensive strategic research office of the Ministry of Commerce, Zhang Li href= http://www.91se91.com/pioneer/, < < /a > >, said that the development of the United States < a href= "http://www.91se91.com/news/index_x.asp" > leather shoes Market < /a > is developing very fast, which is higher than the development of China's export of American leather shoes, so the market share has been separated by other countries very normal. "A"

Zhang Li said that China's footwear export enterprises have obvious advantages in terms of production capacity, infrastructure and supply chain, and are still the leading suppliers of footwear products.

< /p >

< p > < strong > improving the added value of products is the key < /strong > < /p >

< p > > the director of the China Leather Association < a href= "http://www.91se91.com/pioneer/" > Su Chao Ying < /a > at the eighteenth international footwear technology conference, said: "in the past 25 years, the global leather industry has undergone major changes. The shoemaking processing center and export base has begun to pfer from the country to" a href= "http://www.91se91.com/news/index_cj.asp" emerging economies "/a, especially in Vietnam, Indonesia, Thailand and China.

At the same time, the global footwear industry is also facing new challenges arising from rising costs, shortage of labor resources, environmental and social responsibilities.

< /p >

< p > in addition, according to the data provided by the industry and Commerce Department, according to the data provided by the industry and Commerce Department, although the export volume of China's shoes is showing growth, the average Chinese shoe enterprises are closed off at an average speed of 35% per year, and most of the shoe enterprises that are not able to compete will face losses and be eliminated by the market.

If enterprises fail to pform, or if they fail in pformation, they will be eliminated.

< /p >

< p > the United States and the European Union are the main markets for the export of footwear products in China. Among them, almost 100% of the footwear products of the United States rely on imports, and there are diversified characteristics of the procurement of shoes: high and low end products are involved.

Therefore, insiders said that although the market share of China's footwear products in the United States has declined, the Chinese shoe enterprises should seize their own advantages, accelerate the pformation and upgrading, and focus on the research and development of high-end products, so as to enhance the product's < a href= "http:// www.91se91.com/news/index_cj.asp" > added value < /a >.

< /p >

< p > Xiong Xiaokun, a researcher at CIC light industry, said that because of its relatively strong foundation, export footwear enterprises should speed up the pformation from low-end processing to high-end products design and production, and take the road of "a href=" http://www.91se91.com/news/index_cj.asp "differentiation competition /a", focusing on subdivision areas to meet the individual needs of consumers.

What is more important is to make brand, improve the added value and sustainable profitability of the product.

"Xiong Xiaokun said.

< /p >