Outdoor Sports Market Usher In Golden Stage

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/26/20131226091945_sj.JPG "/" < > > "

< p style= "text-align: center > > strong > outdoor a href=" http://sjfzxm.com/news/index_x.asp "> campaign < /a > market usher in golden stage development < /strong > /p >

< p > "Olympic Games may not be a direct business opportunity, but the warm air it brings is enough to bring new atmosphere in the outdoor circle."

Industry experts analysis that the next few years will be the most critical period for domestic and foreign outdoor brands to refine the market, stabilize consumer groups, and grow.

< /p >

< p > < strong > the trend of popularization is obvious < /strong > < /p >.

< p > "now outdoor sports are no longer a professional sport. Outdoor sports have become a popular fashion lifestyle.

The consumption of outdoor products has gradually become an important part of family consumption.

More and more outdoor sports brands begin to focus on the pformation from specialization to popularization, which is a trend of the outdoor sports market.

An industry operator said.

< /p >

< p > according to the introduction, due to the characteristics of outdoor sports products, especially outdoor clothing, more fashionable elements have been injected into the design, style, taste and technology content. Many white-collar workers and high-income people have also joined the consumption trend of outdoor sports products. Fei Renqun's popularity from outdoor professionals to outdoor sports has promoted the rapid development of outdoor sports products.

Nowadays, outdoor sports products are not limited to professionals, but are more accepted by people of different ages, classes and occupations. The characteristics of popularization and daily life of outdoor sports products are becoming more and more obvious.

< /p >

< p > < strong > < a > href= > http://sjfzxm.com/news/index_s.asp > > outdoor > /a > club is becoming hot spot < /strong > /p >

According to the data provided by the Asia Outdoor Products Exhibition 2007 P, the sales volume of outdoor sportswear and equipment in China was only 100 million yuan 5 years ago.

By 2007, this figure had reached 2 billion 600 million yuan.

5 years ago, there were only more than 400 professional outdoor products dealers and more than 290 professional outdoor stores in China. By 2007, it had developed to 2125 and more than 1500 stores.

As people's enthusiasm for outdoor sports is rising, the demand for equipment is getting higher and higher.

Insiders predict that China's "big outdoor" market is going up in a straight line, and the market will exceed 10 billion yuan.

< /p >

< p > huge market potential not only attracts more famous international brands, but also makes domestic brands mature from scratch, and now accounts for 30% of the market share.

At present, a new hot spot in the market is the consumption of more and more outdoor Sporting Club Hotel, and most outdoor Sporting Club Hotel activities are concentrated in the collective expansion training of enterprises.

According to statistics, hundreds of enterprises and more than 3 people attend extended training every year.

Therefore, most outdoor Sporting Club Hotel are grasping this "group market" or carrying out some professional outdoor sports equipment.

< /p >

< p > now, many domestic sports enterprises are concerned about this market. Apart from some traditional outdoor brands, strong domestic brands are gradually infiltrating into the market.

It is understood that in June this year, the Qingdao Double Star Group officially announced its involvement in outdoor products and launched the "double star Dengfeng" series outdoor sports products. The "double star Dengfeng" series is a complete set of outdoor sports equipment. The outdoor products mainly include outdoor mountaineering suits, assault clothing, ski clothes, sweaters, fast drying underwear, fast drying underwear, hiking shoes, hiking shoes, shoes involving the stream, outdoor backpacks, and more than 10 kinds of professional outdoor products.

People predict that the birth of the "double star summit" will break the current international brand's relative monopoly on domestic outdoor products.

< /p >