The Shoe Industry Is Sending A Signal Of Recovery.

< p > 2013, under the background of the overall downturn of the industry, pformation and pformation became the key word throughout the whole year of a href= "http://www.91se91.com/" target= "_blank" > shoe /a development. The scope of the pformation is very wide, including channels, business models, products, etc.

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< p > "we are conducting second wars."

Ding Shizhong, chairman of the board of directors of Anta (China) Limited, said in an interview with the media during the two sessions this year.

Ding Shizhong said the second war is market integration, that is, from the highly dependent wholesale business model in the past, to the retail and consumer oriented retail business mode pformation, which is also the common direction for Quanzhou shoe industry to seek breakthroughs.

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Less than p months later, in the semi annual report released by Anta in 2013, < a href= "http://www.91se91.com/" > retail pformation < /a > achieved initial results.

Anta's first quarter 2014 order data achieved the first positive growth since the third quarter of 2012, and it is a high single digit growth.

PEAK also proposed to pform from traditional wholesale enterprises to retail enterprises, through the subdivision of sales areas, vertical reform of distribution agencies, and encourage distributors and retail outlets to set up larger retail outlets and direct outlets.

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< p > clearer < a href= "http://www.91se91.com/news/index_q.asp" > product positioning < /a > is also one of the directions of the footwear industry reform in Quanzhou in 2013.

In September of this year, Anta released the fourth generation signature shoe, the KG4 generation, priced at 399 yuan, and put forward the concept of "national sports shoes".

In sharp contrast, from KG1 to KG3, the price of Garnett's first three generations of sneakers is 699 yuan.

In the eyes of the industry, Anta intends to abandon the middle and high-end fields and pform the parity route, and a clear product positioning will help the brand to gain a foothold in the two or three line market.

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< p > on the product, PEAK has increased the connotation of science and technology and fashion elements, and triggered a panic buying rush through the NBA Star Wars boots, the eight generation of Battier, the generation of Parke, and the two generation of lightning and the two generation of hurricanes.

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< p > in addition, in the domestic market downturn, Quanzhou shoe industry has accelerated the overseas market expansion business.

361 degree said in the China Daily that it will set up branches in Taiwan, China to operate overseas businesses. The target market includes the United States, South America, Southeast Asia and Europe, and plans to quickly occupy overseas markets in the form of buyout or product agents.

After the opening of the first flagship store in the Middle East in Dubai, Anta said in its interim report that cooperation with overseas distributors will accelerate the pace of development in Southeast Asia, Eastern Europe and the Middle East market.

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< p > at present, from PEAK sports announced the second quarter of 2014 orders and orders in 2013 and the same quarter sales in the third quarter, they all achieved growth; Anta sports in 2014 for two consecutive quarters of orders will continue to grow steadily, the footwear industry is pmitting the < a href= "http://www.91se91.com/news/index_s.asp > recovery" /a "signal.

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