Jinjiang's Self Export Shoes And Clothing Are Growing Rapidly.

Jinjiang's self export business has achieved another success. Recently, the reporter learned from the Jinjiang Municipal Economic and Trade Bureau. In 1-11 months, Jinjiang's self operated exports amounted to $5 billion 819 million, up 56.05% from the same period last year, and the annual plan was 123.67%. According to the data provided by the Jinjiang Municipal Economic and Trade Bureau, Jinjiang's self operated export has been "floating red" this year. It has been ranked first in Quanzhou for 10 consecutive months.

ASEAN markets catch up with European and American markets

Data show that the sharp increase in Jinjiang's self export volume in 1-11 is not only reflected in the overall rise of the export market. shoes Traditional industries such as clothing have also effectively promoted the upgrading of export volume.

From the industry perspective, shoes and clothing, Spin Self export of traditional industries such as chemical fiber has increased significantly, and the growth of toy stationery and food is more than 50%.

In fact, 1-10 months, shoes, clothing The self export of the two largest export industries in Jinjiang has already exceeded the US $1 billion mark. By November, Jinjiang's clothing exports amounted to 1 billion 239 million US dollars, an increase of 57.99%, and the export volume of shoes amounted to US $1 billion 275 million, an increase of 62.54%. The textile and chemical fibers reached US $942 million, an increase of 42.31%; the self export volume of food and toy stationery reached 117 million US dollars and 111 million dollars, respectively, increasing by 56.89% and 76.95%; the export of electromechanical components and accessories reached US $361 million 900 thousand, which was more than 361 million 900 thousand.

In the traditional market, self export to the United States was 447 million US dollars, an increase of 44.10%, and self operated exports to the European Union amounted to 751 million US dollars, an increase of 37.95%.

The results of the emerging markets were particularly gratifying. Among them, the self operated exports of ASEAN amounted to 1 billion 160 million US dollars, accounting for 19.94%, an increase of 52.06%, which surpassed the traditional European and American markets; the African market accounted for 503 million, accounting for 8.65%, an increase of 37.56%; the Latin American market was 376 million dollars, accounting for 6.46%, a 14.25% increase; the Russian and Poland markets were 83 million 510 thousand dollars and 44 million 420 thousand dollars, more than 44 million 420 thousand and 44 million 420 thousand.

"The situation of our company is very good this year. In fact, the export volume is increasing every year." Mr. Cai, director of Jinjiang xingdeli Garments Co., Ltd., said that this was mainly due to the company's early start to take self export. One advantage of this way is that customers have always been the company's own contacts and maintenance. Over the past decade, the company has accumulated a lot of quality customers. With the continuous growth of customers, the company's capacity is also increasing year by year.

Zheng Dongfang, deputy general manager of crayon Xiao Xin (Fujian) Food Industry Co., Ltd., also introduced that Crayon Shin began to export itself ten years ago, and its self export volume showed an upward trend year by year. According to his analysis, the enterprise's self export business is generally convenient and economical. On the one hand, the biggest advantage of self export is that the export enterprises can get the export tax rebate policy. On the other hand, there are many opportunities to contact and communicate with foreign guests. There is no need to worry about the loss of high-quality customer resources. It is also a manifestation of the strength of enterprises. At the same time, developing self export not only eliminates the links and costs of finding agents, but also directly hits the company's foreign exchange accounts, relieving the worry and reducing the communication costs of many intermediate links, and improving the overall export efficiency.

"More importantly, developing self export business is the only way for an export-oriented enterprise to become regularized and strong, and it plays a positive and effective role in promoting the output of enterprise brand or factory brand." Zheng Dongfang said.

"Short single era" approaching enterprises active transformation, active attack

In fact, in September, Jinjiang's self operated exports had reached 4 billion 676 million US dollars, and 99.4% of the annual target tasks had been completed. Basically, 3 months in advance, the target task has been completed.

Zhuang Yuejin, deputy director of Jinjiang economic and Trade Bureau, said that in addition to the gradual warming of the traditional markets in Europe and the United States and the vigorous expansion of emerging markets, it is also because enterprises can actively adjust their product mix, increase R & D efforts, increase their own brand output and create new marketing models to expand sales channels to adapt to the new foreign trade situation.

Most foreign trade enterprises reflect that customers' orders are very cautious under the influence of frequent exchange rate fluctuations. Although the market capacity is still in existence, the era of "eating" for a year or so is long past.

The "short single era" put forward higher requirements for foreign trade enterprises. With the gradual weakening of China's demographic dividend advantage, orders going down to China will obviously be inclined to enterprises with independent R & D capability and core technology, innovative ability and cost-effective products.

In accordance with the new situation of foreign trade, Jinjiang's export oriented enterprises are actively adjusting their strategies. For example, New Asia Group, when other peers are passively waiting for customers to produce what type of products they are ordering, he has already actively adjusted their strategy by hiring foreign countries. Designer Take the initiative to design fashionable and fashionable styles for customers, so as to guide customers to place orders in their own businesses. Through the improvement of technological innovation and independent R & D capability, Xinya group is obviously superior to peers in terms of order quantity or bargaining power.

Wang Chuanxi, assistant director of Hengsheng Group, revealed that the independent brand authorized by Hengsheng animated cartoon characters has loyal fans in many countries such as South America and Europe. Not long ago, the company signed separate orders with Chinese companies in Hongkong and Brazil. "Before making anime, Hengsheng made more OEM and no independent property rights. Nowadays, ODM orders with animation as extension products are increasing year by year.

Crayon small new (Fujian) Food Industry Co., Ltd. through innovative sales mode, in order to achieve the output and rapid expansion of its own brand. Zheng Dongfang introduced Crayon Shin's new strategic partnership with European and American buyers to help them achieve the market penetration of free brands.

Jinjiang foreign trade While practicing hard work, enterprises also actively "go out" to serve good customers. The two Department of foreign affairs of AI Pai introduced manager Xu, while guaranteeing product quality and delivery date, AI Pai also sort out the original customers, while retaining high-quality customers, and taking personalized services to different customers. "We will collect special information about the population condition, order rules and market information of every customer country. During the peak season, we will bring the latest development of new products to face to face with our guests, listen to their opinions and suggestions and make changes in time. Xu told reporters that such a one to one fine service, the quality of orders are generally relatively high turnover.

Actively "going out" to participate in influential exhibitions has also won many orders for AI Pai today in the recession of foreign trade. For example, the German Frankfurt exhibition, which is very popular in the leading industry of leisure products, is an exhibition that AI faction will attend every year. Xu believes that participating in foreign exhibitions can get the latest industry information with foreign platforms, inject more innovative elements into enterprises, and also be an opportunity to visit old customers and make new customers. "Next, we will aim at more influential exhibitions, do more careful product preparation, and win the order and promote the brand of AI Pai.

Positive interaction between government and enterprises helps boost market development

This year, Jinjiang's self export performance can go all the way. It is also closely related to the positive guidance of governments at all levels to foreign trade work, and the return of Jinjiang's goods to the city.

It is reported that this year, the Jinjiang Municipal Economic and Trade Bureau has actively guided various forms to encourage more Jinjiang enterprises to carry out self export business and reduce intermediate trade links. In the 1-10 months of this year alone, 117 new self operated export enterprises were added in Jinjiang, and 1 billion 122 million yuan was added to self operated exports.

Facing the situation of shrinking external markets and decreasing export orders, Jinjiang economic and Trade Bureau is actively organizing enterprises to expand their foreign markets. Since 2012, more than 600 organizations have been organized to take part in various well-known exhibitions and exhibitions at home and abroad, organizing more than 70 enterprises to conduct business surveys in Poland, Hungary, Canada and the United States. At the same time, they actively guide enterprises to invest overseas and help enterprises further expand their markets. In July this year, the group organized the "Poland Xinda China mall project promotion conference". Earlier this month, the Jinjiang municipal government took a tour to European countries such as Poland. In Poland, it inspected the important commercial and trade centers such as Poland Xinda mall and Chinatown, and jointly signed the signing ceremony with Poland Xinda Trading Co., Ltd., and took an important step in carrying out the business alliance's march into Poland, building an international sales network and building an international brand new strategy.

Chen Mingkun, chairman of Poland Xinda Fujian commodity wholesale city, said that through signing the inspection, there are more than 90 enterprises intending to enter Poland Xinda mall, 42 of which have been formally signed, and more than 40 are interested in entering.

In Chen Mingkun's view, Poland is located in the central position of Europe, next to Germany, Russia and other countries, and can radiate the surrounding countries of East and West Europe. The establishment of Fujian commodity wholesale city in Poland will set up a foreign trade transfer station for Fujian enterprises to achieve direct docking between domestic and foreign manufacturers and foreign wholesalers or retailers.

"After this inspection, especially the form of government League, we are more optimistic and confident about the prospects of Poland and the whole European market. Early next year, we expect to set up a Xingdi clothing selling point in Poland. Jinjiang Mr. Tsai, director of xingdeli Garments Co., Ltd., said that setting up points overseas can not only provide quality services to customers face to face, but also collect market frontier information for the first time, which will be of great help to the upgrading and design of products.