The Growth Of New York Fashion Brand COACH In China

< p > New York fashion brand > a href= "http://www.91se91.com/news/index_f.asp" > COACH < /a > in China, the rapid expansion of the market driven atmosphere and the preference for European and American models before, more and more Asian faces began to be launched in COACH advertising films. It will release the latest 2014 spring global advertising film to launch the internationally popular Chinese supermodel Liu Wen as the heroine. In 2012, another famous Chinese consumer Lee Hom has become the spokesperson for her men's accessories products. COACH is trying to copy its brand recognition in the US market to 80% in China.

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P, as a fashion brand from New York, USA, COACH is trying to narrow its distance from Chinese consumers.

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< p > a clear signal is that compared with previous preference for European and American models, more and more Asian faces began to be launched in the COACH commercials. It will release the latest 2014 spring global advertising film to launch the internationally popular Chinese supermodel Liu Wen as the heroine. In 2012, another famous Chinese consumer Lee Hom has become the spokesperson for her men's accessories products. COACH is trying to copy its brand recognition in the US market to the Chinese market by 80%.

According to the survey, COACH's brand awareness in the Chinese market is currently only 16%, and COACH still has huge room for expansion in the Chinese market.

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"P", while expanding popularity, for Chinese consumers, the fashion brand COACH is no longer just a fashion handbag accessories brand, it begins to provide Chinese consumers with more from head to foot products.

Since the beginning of this year, the store of fashion brand COACH has changed significantly. From the previous handbag accessories as the main body, it has been extended to the display of all product lines, such as ready-made clothes, < a target= "_blank" href= "http://www.91se91.com/", shoes "/a" and so on. "Now we have begun to pform COACH into a lifestyle brand."

Fashion brand COACH, President and chief executive officer of China Jonathan Seliger, said.

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< p > because of the influence of China's "three restriction" consumption policy, the growth of luxury brand industry in fashion brand COACH is slowing down, and the growth of traditional luxury brands including LV and GUCCI has begun to decline.

COACH, a fashion brand that relies on high cost performance, is a way to light luxury goods.

According to Jonathan Seliger, this is exactly the opportunity for COACH in China.

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In the face of the opportunities in the Chinese market, fashion brand COACH began to gain more market share from the rich product line, expanding the scale of stores, increasing brand awareness, building teams, providing excellent retail services, and so on. P

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< p > but < a href= "http://www.91se91.com/news/index_s.asp" > Fashion Brand < /a > COACH has its own logic. "Online shopping in China is generally the nature of discount and promotion, and this is exactly what we want to avoid. We want to ensure customers' online and offline consistent experience, including product display, pricing and customer service, so we must make our own online shopping platform to keep our image consistent."

Jonathan Seliger indicates.

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