The Family Grabbed The Suburb Of Beijing To Fill The Gap Between The Middle And The Middle End Sellers

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< p > Beijing, as the headquarters of < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107102" > "/a", occupies a weightlifting position in its business layout.

In December 28, 2013, at the new spring customer relations conference, Wang Linpeng, President of the incredibly home, announced that the Beijing market will become the top priority in the strategic deployment of 2014.

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< p > "in 2013, there were 17 newly opened stores and 83 branches nationwide.

It is estimated that sales will reach 29 billion 600 million yuan in the whole year, up 24.9% in 2012.

Among them, Beijing achieved sales of 9 billion 800 million yuan, an increase of 26.3% over the same period.

Wang Linpeng pointed out that the house in 2014 will continue to deepen the Beijing market and further expand its competitive edge and market influence.

In addition to improving business positioning, we will create high-end business features from imports, European and American classical furniture, mahogany and so on. In Beijing, we need to open second "home respecting", second "mahogany hall" and second "European and American family life". The North Fourth Ring store will create the first pure entry household appliances and soft adornment Museum, and the house will accelerate the pace of expansion. Of the 25 new shops that have been opened throughout the year, four of them are located in Beijing.

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< p > at present, there are eight stores in Beijing, such as North Fourth Ring store, Shili River store, Yuquanying store, Li Ze store, Shunyi store, Shi Li Dian store and Liang Dian Lighting City Shili River shop. It has initially realized the pformation from "small home" with building materials and furniture as the main body to the "big home" pformation including design, decoration, building materials, furniture, lamps and lanterns, household goods, < a href= "http://www.91se91.com/" > soft ornaments < /a >, and launched the "incredibly online" business platform, becoming the most trusted consumer brand store in Yuquanying.

With the family in the new year's development strategy to strengthen the Beijing offensive, Beijing's existing home sales pattern will change.

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< p > < strong > editing Oriental Home > /strong > /p >

< p > reporters found in the investment brochure of the incredibly home that the four new stores that will be opened in Beijing in 2014 are Shijingshan octagonal shop, Guanzhuang store, Liang Wu Lighting City North five ring store and Daxing shop, of which the first three are originally Dongfang old stores.

With the complete disappearance of the Oriental home, the layout of the house is even more perfect in Beijing.

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At the beginning of 2013, in the early years of P, the Oriental home in Beijing, which had a history of more than ten years of operation, pioneered the construction of China's local building materials supermarkets, was completely closed.

Subsequently, the house and the property owner reached a strategic cooperation to fully accept the six properties of the Oriental home in Beijing.

As the Oriental home Xisanqi store belongs to the rental property refunded to the owner and Liz store is facing a temporary suspension of cooperation, the remaining four shops have been taken over by the unexpectedly home and pformed into a brand-new shop of the new home. Among them, the Dongfang home, the shop of the eighth Mile Shop has already hung up the sign of "unexpectedly housing", and added a new format of hotel supplies to the unexpectedly home in 2013.

The three new shops that will be opened in 2014 are the property of the Oriental home, the original octagonal shop, the < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > the Guanzhuang shop < /a > and the North five ring shop.

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< p > according to Mei Xuhang, director of home operation, in addition to the opening of the North five ring shop of the original Dongfang home, the company will open the shop in the North five ring store, which will be officially opened in May 2014. The other two Oriental home stores will take the rental mode of the home, run the furniture, building materials, and set up the beauty house hardware coating supermarket.

The two shops are located in the western part of Shijingshan and the eastern part of Guanzhuang. They belong to the new commercial area of the urban and rural areas. There are many properties, the business circle is very mature, the consumption potential is huge, and the opening of the business is not suspense.

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< p > < strong > seize the market in Beijing suburb < /strong > /p >

< p > on the one hand, we have incorporated the Dongfang home store, and on the other hand, we have expanded to the suburbs. In 2014, a new shop in Daxing District was located in Beijing.

Before that, he successfully opened the first shop in Beijing suburb, the Shunyi store, and tasted the fragrance of the cake in the Beijing suburb market.

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< p > the home Daxing shop is located in the rose city commercial center on the south side of Zao Yuan Road, Huangcun Town, Daxing District, Beijing. It runs through two main roads of Yu Xinghua street and Hing Fung Street, occupying the central position of the most prosperous wealth lifeline of Daxing new town, near the Zao yuan station of Daxing line, Metro, with convenient pportation and 3 stations away from the IKEA two store opened in 2013.

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< p > according to Peng Arong, head of the preparatory group of Daxing shop, Daxing District's huge potential for home consumption is mainly manifested in two points: one is relative to other districts and counties in Nancheng, Daxing is closer to the urban area; the two is the capital second airport will be located in Daxing, which will drive the new economic growth point.

According to the plan, the Daxing shop will be officially opened on May 1 in 2014, with a planned area of 58 thousand square meters, not only including a small "European and American home" and a small "mahogany hall", but also using the latest store image of the last home, with a more stylish fashion.

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< p > "after the IKEA shopping mall in Xihongmen has settled down, the business is very popular. The traffic is no worse than the four yuan Bridge Shopping Center. So we can see that the consumption power is strong in the suburbs of Beijing. The famous household brand stores first rush to the suburbs of Beijing, and will rewrite the history of < a href=" http://www.91se91.com/news/ list.aspx ClassID=101112107105 "> middle and high-end stores < /a > lack of history. Whoever can grasp the real needs of consumers will be the last winner.

Insiders said.

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