The Three Major Crux Of The Development Of Chongqing Style Clothing Is The Survival Of Electric Shocks.

At the beginning of this year, the boss of more than 500 garment enterprises in Chaotianmen founded a company called "Shang Meng", and began the attempt of vertical integration. The company signed a contract with Banan District in December this year to invest 3 billion 500 million yuan in the development area of Maliu Yanjiang Development Area. Chongqing Fashion Industrial Park 。 At the same time, in view of the difficulties in talent cultivation and introduction, government departments have begun to lend a helping hand.

At the same time, the fastest next year, Chongqing's more than 500 clothing brand enterprises will join hands to enter the electricity supplier industry. According to the current vision, these brand enterprises will set up a special Chongqing clothing page on Jingdong, Taobao and other shopping websites, and recommend high-quality and fashionable local brand clothing to consumers in Chongqing.

Chongqing style clothing is experiencing the coldest winter in recent years.

A statistical data provided by Chongqing clothing association shows that up to now, Chaotianmen Chongqing style clothing Of the more than 300 merchants in the boutique City, 80% accounted for about 15% of the losses, but 5% of the real profits.

Meanwhile, a group of clothing owners began to switch careers. It is understood that there are forty or fifty facade vacancies in Chaotianmen Chongqing school.

Nevertheless, the adherence of the Chongqing style clothing still chooses to believe in the future. They tease out the three "sticking points" around the development of the industry and start a new round of "breakout".

　 Sticking point 1: the local industry chain is seriously incomplete.

"We do not worry about orders, but there are no supporting enterprises." Mou Wei, chairman of Chaotianmen garment enterprises association, said that the lack of local supporting industries is one of the crux of the problem.

In the 80s of last century, Chongqing was the largest textile printing and dyeing base in the West. But now, the proportion of textile and accessories made in Chongqing is 85%. Even locally produced cotton and linen fabrics, most of them need to go out for a walk to meet the requirements of garment production. As for high-grade noodles and accessories, more than 80% of them need to be purchased from the coast.

In addition, the basic materials such as wool collar, thread caps, zippers, feathers, and even buttons can be purchased from the coast. From sending people to pick up materials and transporting them to Chongqing, only one freight will cost up 5-10 percentage points.

Besides the freight, there is still time for the headache of the Chongqing style clothing bosses.

Clothing is a highly seasonal product. Every time a new season comes, whoever can hang out for the first time will be able to seize the "commanding heights" of the market. If most fabrics and accessories need to be purchased and customized, it is very difficult to achieve high efficiency from design to listing.

"The apparel industry chain is very long, which is linked to each other. Song Xianyang, President of the Chongqing Fashion Association, said that the incomplete industrial chain is a major problem that has troubled Chongqing's textile and garment industry for many years. In fact, in terms of clothing styles and so on, the independent design of Chongqing style clothing is not lost to the coastal areas.

　 The crux of 2: is "no fixed place", and enterprises are "wandering" everywhere.

There is no standard and fixed large-scale factory building, which is another major problem of Chongqing garment enterprises, especially the owners of small and medium-sized enterprises.

According to the data provided by the Municipal Commission, there are more than 3800 garment processing enterprises in Chongqing, and only 200 of them come into scale. Among them, 90% are the wholesalers who first entered the Chaotianmen market. Most of the enterprises that originally engaged in garment processing were scattered on the four kilometers along the south bank to Banan, either to rent farmhouses for factories, or to rent farmers' land to build temporary factories. However, under the background of constant expansion of cities, moving constantly has become a common pain for these enterprises.

Chongqing Purple moon slave Yilin, chairman of clothing Limited company, said that he built 3 factories in six kilometers and 10 years in Koizumi. Every move, equipment and decoration must be revisited, with huge losses, and this is not a loss due to stoppage.

Purple moon is not the most frequent move.

"Kana Lei Shi" moved 6 times, "Angie Nia" moved 4 times... Mou Wei told reporters: in Chaotianmen alone, there are at least more than 300 enterprises that have their own brands and a certain scale to be relocated.

The "wandering" status in the absence of fixed places makes it difficult for the Chongqing style clothing to be determined to become bigger and stronger. It is understood that there have been some so-called garment industrial parks in our city, but after many garment enterprises were settled in, they found that the "taste" was wrong: once the surrounding environment of the park was mature and the land value added, they would almost suffer from "going all the way to get rid of the bridge".

Crux 3: designers and workers are both short

No phoenix tree, it is hard to invite Phoenix. The survival environment of enterprises is not good enough.

Yi Lin said he had talked about the next Shenzhen designer with a generous salary of 30 thousand plus a monthly salary. As a result, the designer went to see the workshop in the six kilometer shop and walked away without looking back. In this case, thousands of garment processing enterprises in Chaotianmen have met almost all of them.

Another grim reality is that in addition to high-end talent, even experienced garment workers in Chongqing are also "scarce". Chen Shangfu, Secretary General of the Chongqing apparel industry association, said that the demand gap for skilled workers in the local clothing industry is at least 1/3. Apart from the above reasons, it is also very important to keep up with local talent training: Local Colleges and universities lack clothing department or clothing Institute, and only some secondary vocational schools, vocational schools and other training institutions offer sewing and other majors, and the formation of a skilled garment worker takes at least half a year from entering the factory.

In an interview, the reporter found that most of the workers who work in local clothing enterprises are at the age of 40, and there are no young people at all. Some owners said that due to hard work, day and night upside down, almost no one was willing to do garment processing after 80 or 90.

　 Breakthrough: learning pen and electricity to achieve vertical integration

After finding out the crux of the problem, Yu faction clothing has begun to find countermeasures and put it into action.

Mou Wei introduced, in a Chongqing party clothing enterprise's internal gathering, several bosses gossip about Chongqing pen electric industry, said that through the introduction of HP, Foxconn and other "leading" in Chongqing, vertical integration of a large number of supporting enterprises settled in Chongqing, suddenly inspired the inspiration: can the clothing industry can also come to a vertical integration? There is no introduction of the "faucet", then unite to create one!

At the beginning of this year, the boss of more than 500 garment enterprises in Chaotianmen founded a company called "Shang Meng", and began the attempt of vertical integration. The company signed a contract with Banan District in December this year to invest 3 billion 500 million yuan in the development area of the Maliu Yanjiang Development Zone to build Chongqing fashion industrial park.

Tang Juncai, chairman of Shang Meng Industrial Co., Ltd., said that the Chongqing fashion industrial park will not only become the base of Chongqing style clothing, but also reserve space for the introduction of upstream and downstream enterprises. By 2015, the whole industrial chain cluster platform will be formed, which is "R & D design - raw material procurement production processing warehousing logistics exhibition marketing brand incubation". At that time, the lack of supporting facilities for the Chongqing garment industry will be alleviated.

In view of the difficulties in talent cultivation and introduction, government departments have begun to lend a helping hand.

Supported by the Municipal Commission of letters, in December last year, the Chongqing Fashion Designers Association was formally established by Liang Mingyu, the famous fashion designer of China. Liang Mingyu introduced that the association will carry out various clothing vocational training and technical exchange activities to carry out consulting activities such as clothing design, publicize and popularize knowledge of clothing design, spread advanced technology at home and abroad, and promote the development of Chongqing's clothing industry.

For the shortage of industrial workers, Chen Yue, a researcher at the Chongqing Academy of Social Sciences, said that there is no shortage of basic talents in Hong Kong. Many vocational colleges, secondary vocational schools and technical schools have set up clothing major. However, there are not many opportunities for graduates to work in local garment enterprises. Therefore, when local clothing enterprises are hard to find when they are ripe for training, they can do their best to cultivate local industrial workers from scratch.

　　 The more than 500 schools of Chongqing must embrace electric shock.

Speaking of Chongqing style clothing, many people will think of the large number of low-end clothing brand shops in Chaotianmen market. A few days ago, the responsible person of Chongqing fashion industrial park project introduced that the fastest next year, more than 500 garment brand enterprises in Chongqing will march. Online retailers Industry.

The Chongqing fashion industrial park project is located in the Maoru Industrial Park, Banan, covering an area of about 1460 mu. It is the largest garment industrial park in the West. As one of the most active forces to promote this project, in the first half of this year, representatives of Chaotianmen Garment Association of Chongqing went to Paris and Milan, the fashion capital, and approached the representatives of the local garment industry. After the completion of the industrial park, high-end brand designers will be introduced from Paris and Milan, tailored to suit the Chinese market fashion clothing, striving to make the Chongqing clothing brand from the brand, and recover the influence of Chongqing style clothing in the middle and later period of last century in China.

At the same time, the fastest next year, Chongqing's more than 500 clothing brand enterprises will join hands to enter the electricity supplier industry. According to the current vision, these brand enterprises will set up a special Chongqing clothing page on Jingdong, Taobao and other shopping websites, and recommend high-quality and fashionable local brand clothing to consumers in Chongqing.