Ezuno Taijun, The Cutting-Edge Designer In Fashion Industry

Ezuno Taijun said that his designs were built on strict logical concepts, that is, "designing clothes as they should have been."

The studio of Yasutoshi Ezumi is located in the center of Tokyo, which is seven or eight minutes away from Shibuya Station. How surprising this golden section is. We followed the address and finally arrived at the front of a large building: Shibuya culture complex. Take the elevator to the ten floor. It is a pure white creative space. Originally, this place called "cultural clothing incubator base" belongs to the Japanese clothing culture institute, which is equivalent to a collection studio of a local young designer.

Like Japan's popular "congregated housing", the public space is spacious and the facilities are all available, and the 11 private studios are relatively compact. Most importantly, the rent here is very favorable.

Take Ezuno Taijun's studio as an example, the area is about 26 square meters, and the monthly rent is 84000 yen. This rectangular space is fully used, with several computers on one side and production areas on the other side. The page maker is busy at the front desk. Ezuno Taijun, dressed in black, rose from the innermost seat and led us to the reception area of the hall. Not far away, another young designer and his assistant were sorting out a new series of clothes on a row of clothes hangers, which seemed to be preparing for shooting or showing.

Less than five minutes after the interview, Jiang Chiu Jun skipped the translation and spoke English directly. "I'm more used to talking about fashion design in English." He said. "Design as it should be" is his design concept, that is, "to design clothes as they should have been." "All my designs are based on strict logical concepts. Under this guidance, a design style of elegance and modernity is formed. Although his English has a strong Japanese accent, it is fast and fluent without any pause. Logical

Japan is a country with many rules and principles. From this point of view, Ezuno Taijun's Design logic It's very Japanese.

　　 Yasutoshi Ezumi

Born in Hiroshima, Japan, in 1981.

She has studied in University of the Arts and central Saint Martin School of art and design.

In 2007, he entered Aquascutum as a knitting designer.

2010 create personal brand Yasutoshi Ezumi.

Japanese fashion week began in autumn and winter 2011.

Ri Design was founded in 2012.

In 2013, spring and summer launched a special series of "ANTEPRIMA +YE" with Anteprima.

And his Design techniques And style is quite modern and Europeanized. Looking back on his life experience, he will find that all of this is logical.

Ezuno Taijun was born in a very traditional Japanese family. His father was a monk. He was also a professor of university physics. His grandmother was a kimono tailor, giving him the first costume enlightenment. "We lived in a temple in Hiroshima for generations." All this sounds legendary to others, but he says he was just an ordinary high school student who likes to dress up. When he was 18 years old, his ideal career was "fashion stylist" when he graduated from high school, so he chose the University of the Arts. In the first year of his life, he made a dress for the first time in his life. Until then, he began to aspire to be a fashion designer.

Ezuno Taijun regards studying in London as the starting point of his design career. "My design style was formed during the study of central Saint Martin. I not only learned how to make good design, but also realized that this ability can be cultivated continuously by myself." After graduation, he first worked as assistant at Alexander McQueen. He used "beauty without losing logic" to describe McQueen's clothes. "Every little detail must be carefully treated. Only in this way can we make such a wonderful design."

His second job in London was Aquascutum's knitwear designer, who majored in fabric design in Saint Martin, so knitting has always been his strong point and the main reason why he decided to go back to business in Japan. "London knitting factories do not have many choices and production processes are limited. Japan's resources are quite developed. " In this way, he returned to Japan and established his own brand name Yasutoshi Ezumi. Waiting for him is not only a richer production resource, but also a more familiar market.

　　 Department store pet

"At the beginning of the brand creation, it was very hard. I had to sell my designs personally." Yasutoshi Ezumi Recalled, "I have made hundreds of calls, and only two retailers agreed to buy my designs. It was the most difficult time in my life, but it was also the happiest. " However, from the perspective of his resume, his entrepreneurial experience can be described as the same: in the autumn and winter of 2010, he published the first series. He began to take part in the fashion week in Japan in second years and set up the company Ri Design in third years. One of the key steps is to be selected in the third season of the "SHINMAI Creator 's project" new designer show. In that series, he used many luxurious fabrics, such as cashmere and silk, which exactly fit the way of Japanese department stores.

The top three retailers on the list of Yasutoshi Ezumi are Tokyo's Shinjuku department store, Shibuya Nishimu store and Japan Bridge three cross department store. He has also designed a special series for Yi Shi Dan and Xi Wu, which have been in the second and third seasons respectively.

The classic works of American surrealist Man Ray, on the white walls of the studio, are the inspiration for his special series of autumn and winter designs for the West Wu department store.

In February last year, Ezuno Taijun designed two knitted dresses for the first time on the stage of the Milan fashion week, which he was invited to create for Anteprima20's annual cooperation series. It looks more concise and lighter than his personal work. "He designed 6 2013 spring summer knitted products for Anteprima.

In other words, a few months ago, Tokyo's Yi Shi Dan and West Wu department store once sold three series of his designs at the same time.

Ezuno Taijun's company currently has a total of only four people. He is also a designer and CEO, and has a partner, an assistant and a sales and marketing director. "Now my brand is growing, and sales work is becoming more and more important. I'm glad that I only need to design the part. " He said. But in fact, it's not just design work that keeps him busy until midnight at 12. For example, he also teaches part time at the Japanese clothing culture institute.

At the end of the interview, Jiang Jiao Tai Chun took us to his exhibition room, which is located at the other end of the floor there are six similar activities. Every spring and autumn, a group exhibition called "Collective showroom" will be held. Ezuno Taijun is one of the organizers. This exhibition is younger than his designer.

Next year, Ezuno Taijun will move out of the studio now - only the new designers who have been in business for less than 5 years can enjoy the cheap rent and value facilities. Obviously, he has made full preparations.