Chengdu's Luxury Consumption Ranks Third In The Country.

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International brand sales increased by 40%, and bags, shoes and hats grew fastest.

According to the data released by Forbes in 2012, Chengdu's luxury consumption is second only to Beijing and Shanghai, ranking third in the country. Reporters visited Renhe Spring Department store, Meimei Cheng Department store, Renheng land Plaza, and Chengdu luxury sales center in the Mixc. According to the responsible person, sales of all kinds of international fashion brands showed an accelerated growth trend, and sales of various international fashion brands increased by more than 40%, including luggage and bags. Shoes and Hats Class growth is the fastest, reaching about 200%.

Louis Weedon's annual sales performance of Chengdu straight battalion has been steadily ranked the top three in the country. Sales of Dior, Zegna, Prada, Ferragamo, Burberry and other top international brands have always maintained the forefront of sales nationwide.

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Layout of the three golden business district, spring salt business circle focuses the highest degree.

From the current geographical distribution of the international first-line brands entering Chengdu, it is mainly concentrated in three districts of Chengdu: first, the spring salt business circle is the core gathering area, extending along the south line of people's South Road and Tianfu Road, and forming a secondary gathering area in the Tianfu New District business circle.

Secondly, Jianshe Road business circle - the Mixc Jinhua Road Business District, each commercial gathering point in the southeast direction is linked up by chain distribution, forming an international famous brand to sell new film area. The last is the business district of Shuang Nan, Jinsha Guanghua business circle and so on.

Overall, spring salt business district has the highest number of imports and sales outlets, and the brand aggregation index is the highest.

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Consumption of two cities in Sichuan accounted for 40%, and the next five years will usher in a blowout.

So many international first-line brands are in Chengdu. 2013, what are their sales? According to the statistics of industry experts, international brand The proportion of foreign shopping is roughly 60%, of which 20% of the consumers are outside the province, and two of the cities in the province account for more than 40% of the consumers.

Expert analysis, as Chengdu has gradually opened a large number of international routes, stimulating overseas consumption, Chengdu residents' consumption purchasing power has been gradually declining. Instead, the huge consumption power of many two tier cities in the province has increased rapidly. In the next 5 years, the elimination of two cities in the province will usher in a blowout.

From the perspective of consumer feedback, the richness of the goods of Chengdu international brands has become the most important factor that affects the total amount of consumers' purchase and whether they choose to purchase in Chengdu, and the secondary factor affecting consumers is the product price and the degree of renewal of goods.

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Conspicuous purchases fade away. 80% buying luxury is for personal use.

Recently, reporters were randomly selected. Luxury goods The consumer survey concluded that the proportion of conspicuous purchases was less and less, and more consumers chose their own brand from the angle of "I appreciate this brand, I agree with its design concept" instead of blindly following blindly.

Luxury stores executives say consumers are more independent in choosing brands nowadays. "Consumers in Chengdu 80%-90% buy luxury goods for their own use." People in charge of luxury goods stores share the same feeling.