Dynamic Bulletin Of Clothing Business Chiefs

In 2013, clothing Business circles are changing, and some of them are on cloud and breeze. Some of them have huge movements on the top.

All the tones of Putonghua belong to 4 basic tones: Yin Ping (first tone), Yang Ping (second tones), upper voice (third tones) and falling tone (fourth tones). The four basic tones of Putonghua can be reduced to one, two, three and four respectively. Correspondingly, the trend of clothing business leaders in 2013 is also comparable to four tone tones of one ping, two liters, three songs and four drops.

　　 One ping

Beijing Xinguang heaven and earth sales in 2012 exceeded 7 billion yuan, the first place in China's department stores. In early February of this year, due to the differences in management concepts, Taiwan operation team announced the formal withdrawal of the important part of the original management team of the Xinguang world. The operation and management took over by the local shareholder Hualian Group. The full evacuation of the Taiwan team is challenging the future performance of Shin Kong.

Known as "China's largest and most profitable single department store" after the withdrawal of the Taiwan operation team, the industry is concerned about its performance. There is a view that after 5 years of operation by the Taiwan team, the business mode of Xinguang world is relatively mature, and this change should not be affected. However, the development of Hualian itself is not smooth sailing. It is still unknown if we can continue to grasp the advantages of location, brand introduction, service details and sensitivity to the market after taking over. In addition, the department store industry suffered a serious decline last year, and high-end consumption is the most affected sector. So the performance of the new world is still a challenge to the international brand.

In line with "Ping Ping", there is Maui international. Its mid term performance report in 2013 showed that the total operating income of the company reached 2 billion 288 million yuan, up 7.3% from the same period last year, but the profit attributable to shareholders was 398 million yuan, a decrease of 14.9% compared with the same period last year. In Maui international semi annual report, 7 business types of business income, including investment property rental income increased the highest year-on-year, about 402%, compared with the main business franchise sales commission income (an increase of only about 4%) and direct sales revenue (down by about 2%) year-on-year growth rate is a big cut.

Department store performance was mediocre, and property rental income surged year by year. In fact, from the current domestic situation, every city, especially a second tier city, has all kinds of shopping centers and department stores. The environment for competition in the industry is extremely fierce, and it seems that there are already surplus situations. Allegedly, Maui international will next place its stores as four types: shopping center, department store, Oteri J and community home. So we can quickly adjust the commodity structure of stores and accelerate the process of department stores, so as to improve the performance of department stores.

Besides, the performance of Shanghai Friendship Group Inc, a retail group owned by department stores and supermarkets, can also be described as "useless". Because of the sluggish terminal consumption, the performance of the friendship shares made mainly by department stores and supermarkets is not good. In the first quarter of this year, the report showed revenue of 15 billion 372 million yuan, an increase of 5.66% compared with the same period last year, while net profit was 380 million yuan, a decrease of 13.01% compared with the same period last year. In July, its fourth Ott rice project was opened, and it was announced that it would be 8~10 Ott Rician square in the country.

Affected by the environment of the retail industry, the main department store of friendship shares has been performing mediocre, and the net profit of the supermarket business has declined sharply. We want to focus on the formats including shopping center and Oteri J, and seek for the growth of interests. The orlies project in Qingpu, Shanghai, performed particularly well. It achieved profitability in 2006 and achieved double-digit percentage growth in one year, which enhanced confidence in the transformation of the company. Efforts to promote the development of shopping center format and the layout of outlets are the trend of the transformation and upgrading of the retail industry in the future. {page_break}

　　 Two litres

In 2013, a good business was Wangfujing department store. In December 5th, China's Spring Department Store officially withdrew from the market, and nearly 1 years later, the Wangfujing International Business Development Co., Ltd. bought and sold the spring department store finally. Since then, Beijing's familiar shopping center and Seth ole has officially arrived at the same queue with Beijing department store and Shuang an shopping mall.

Needless to say, spring department stores have good high-end products. brand Resources, the Department Store represented by the Seth shopping center has won the same recognition in the industry, has a high reputation among consumers, and has a complementary position with the Wangfujing department store brand positioning. In addition, the spring department store, which has abundant operational experience of OLE, has opened 3 stores in Beijing, Shenyang and Qingdao. The reorganization and merger of spring department stores play an important role in the rapid expansion of Wangfujing's department store. Now, Wangfujing department store is launching a new round of strategic transformation. While consolidating the dominant position of existing department stores, it will speed up the development of shopping centers and outlets.

Hangzhou Tower is also keeping good momentum. In September this year, Hangzhou Tower shopping mall entered the second phase of its "three year plan". By the end of this year, it has completed a comprehensive expansion and upgrading of luxury, luxury and luxury. At the same time, its external expansion has attracted much attention. The first exposure of investment promotion materials in Xizi international project is that the concept of urban life experience center is obviously different from any previous department store or Mall, as well as the LSE life supermarket with continuous extension of the antenna, and the planned OUTLETS.

If there is an invisible wall between different industries, then Hangzhou Tower should do "breaking" and "setting up", so that we can find a common rule of operation, that is, "service" and "experience", so that we can truly cross border business between different formats and create a retail Kingdom like LVMH, and become a truly "full channel service experience retail operator".

Shopping centers are eye-catching in Beijing Jin Yuan shopping center and Huarun multicolored city. At the end of March this year, the Beijing century Jin Yuan shopping center increased the proportion of children's clothing, education and entertainment, and formally launched its children's department store brand "Tong Dou department store", becoming the first high-end high-end Theme Store in Beijing. In addition to century Jin Yuan, Xinkun Plaza, Beijing Huarun colorful city and other emerging shopping centers also regard children's formats as the main characteristics. The two phase of the five colored City Shopping Center opened in the early part of the year aims to create a more than 20 thousand square meter North China's largest full family paternity experience space, and the children's theme department store continues to heat up.

Shopping centres create children's theme department stores, develop children's formats and China's consumption structure towards polarization. Because the theme of children can gather a large number of customers in a concentrated time, the range of radiation is far wider than that of ordinary adults. If we want to break through homogenization, we can bring high added value and the highest consumption area of family expenditure is the key. On the other hand, the market segmentation of shopping centers is a trend in the future. But the theme of the shopping center must be tailored. It should be noted that the children's market is a relatively new concept. The profitability of children's brands is not very strong and needs to be nurtured. This will increase the operation cost of shopping centers to a certain extent. {page_break}

In addition, new marketing events and shopping centres in Beijing make good use of new media marketing tools. In March, Tencent Beijing mobile Internet micro life marketing pilot award selection activities, Chaoyang, Beijing Chaoyang City list. Working with Tencent, WeChat to form a new membership management system, through WeChat to build a platform to communicate with members at any time, so that members can enjoy a unique discount, and can also launch a lot of targeted and creative interactive activities. In addition, Beijing APM shopping center micro-blog marketing also achieved great results.

along with network marketing With the increasing popularity of ideas, more and more traditional retail enterprises are taking part in it, making use of new media channels and technologies to make new breakthroughs in the marketing work of enterprises. According to the insiders, new media marketing such as micro-blog and WeChat can make retailers more at one go: attract more attention and tap potential customers, and at the same time, it is also beneficial to brand image. Therefore, offline retailers should adjust their thinking as soon as possible and take an exploratory step. It is a great pity that the new technology is too slow or misapplied, which will miss valuable market opportunities.

　　 Three music

For the acquisition of Hangzhou Tower, Hangzhou can be described as twists and turns. Since last August, the plan to buy Hangzhou Tower in Hangzhou, the parent company of the Hangzhou Tower, has been suspended by the SFC. Recently, in October 19th, Hangzhou announced that the company received a notice from the SFC that it had been suspected of being involved in the investigation of the major assets reorganization, and that the application for major asset reorganization was suspended.

The two sides will also face a series of difficulties in asset consolidation. First of all, the long term relationship between them is a competitor, suddenly changing relations into a family must exist from top to bottom a series of changes and adaptation; secondly, although the location of the two department stores is different, but in addition to the most high-end brand of Hangzhou Tower, many of the two products still converge, if the future merger, then the difference between the two needs to be more obvious, then both sides must make certain concessions; finally, the two are the Hangzhou City Department Store Leader, among them, Xie Bai has the longest history in Hangzhou City, and Hangzhou Tower is the banner of high-end goods, and the assets of the two are larger.

　　 Four fall

The NOVO department store, which has been walking on the Department Store Road, has another tragedy. After the Beijing NOVO department store Wangjing store crashed, Chongqing's first NOVO department store China World Trade Center shop was officially closed in November 30th. It is reported that in January 2011, NOVO store China World Trade Center store opened in the core business district of Chongqing, which is the largest independent store of NOVO department store in the country, with an area of 41 thousand square meters and stationed in more than 100 fashion brands. However, with the loss of freshness, the popularity of NOVO department stores has been depressed. NOVO department chief also admitted that although Monument for Liberation Business circle Yes, but the traffic in China World Trade Center store is not ideal.

In contrast, NOVO's first store in Wangjing, Beijing, in May 2011, has an area of 31 thousand square meters, mainly three categories of commodities, and has introduced dozens of brands into Beijing for the first time through disguised self catering and buying system. However, NOVO department stores did not take the early stage of high spirits to the future operation. The store has experienced restructuring of community shops, discounts and bailouts, but it has always been difficult to get on track, and has been running away for over a year.

NOVO department stores opened 20 stores nationwide, and now there are 17 stores. For NOVO department store, whether in the core business circle or non core business circle, the main mode of self running has been challenging the operation of shopping malls. Analysis from the North Business Research Institute shows that NOVO department stores have been targeting 20~35 minority customers, who are interested in fashion but limited in purchasing power. The buyer has a higher business risk. The mature buyer team has a long training cycle and high cost, which indirectly increases the price of goods. It can bear high price but also recognize the brand, narrowing the crowd of NOVO department store. If long-term pressure is pressed, the financial pressure of shopping centres is self-evident.