Cultural Marketing Will Become An Industry Trend And Enterprise Marketing Planning Must Be Mastered.

< p > look at the famous brands abroad. All of them are selling concepts and personalities. Nowadays, many enterprises in China are not facing the situation of no market in the past few years. Instead, they are watching foreign brands' high profile and selling their own cost only. Why is there such a big difference? The depth analysis of Beijing brand planning companies is not about product differences, but also in the use of marketing tools.

Domestic enterprises are still advocating much more products. At the same time, foreign brands have already played a personality card, < a href= "http://www.91se91.com/news/index_s.asp" > concept card < /a >, in the final analysis, Beijing brand planning company Tian Zhi Xing believes that cultural marketing enterprise marketing planning giant! < /p >

< p > do all Chinese people buy "a href=" http://www.91se91.com/news/index_s.asp "Fan Fan Cheng pin" /a "because their clothes are cost-effective and good quality?"

Do people all over the world eat Burger King because his beef pie is large? Of course not. They eat American culture and eat fast food.

Why do people who use wireless networks in recreational places do not want to go to the water bar and go to Starbucks? Is it really for coffee? No, they are for Starbucks's petty bourgeois sentiment and a strong coffee culture.

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< p > the key role of culture in enterprise marketing planning can be explained from three aspects: employees, enterprises and consumers.

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< p > every employee in an enterprise has its own values, which stipulates people's thinking and behavior.

How to integrate the concept of enterprise development with the values of employees and play the most important role in helping enterprises to improve their performance? This requires culture as a strong attraction.

Excellent corporate culture can consolidate a team more firmly, and it can also stimulate employees' unlimited potential and play a better supporting role for business development and enterprise reputation.

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< p > for enterprises, culture is the foundation of all processes, management, forms, products and so on. The greatest benefit of enterprises is created by culture. Good corporate culture includes leadership style of work, attitude towards affairs, understanding of people, respect for people, and the interests of employees. It also includes enterprise's concept, purpose, goal, staff behavior standard, management system and so on.

Good corporate culture is reflected in the attractiveness of products, embodied in the rich brand personality, reflected in the strong organizational strength.

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< p > the use of corporate culture and corporate personality to attract consumers with unique brand language is the best way to resonate with consumers. This is also the ultimate goal of < a href= "http://www.91se91.com/news/index_s.asp" > marketing plan < /a >.

As long as you drink a sweet Brown carbonated beverage, you will know that it is Coca-Cola, even if it does not have any logo.

Some big brand new products have been well known and recognized by consumers before they enter the market, even though consumers do not see products that can be seen and touched.

Advertising slogans such as iPhone4, ipad2 and so on are no longer just a way of publicity. They tell consumers in the most direct language. This is my corporate culture. Consumers eventually buy and pass word by mouth is a concept of immaterial form, which is a feeling, not a product of one hundred percent.

Cultural marketing is the real productive force.

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Cultural marketing, as a trend, can not only be recognized by consumers, but also become a guideline for some enterprises from inside to outside, so as to optimize the allocation of resources through cultural marketing, so as to realize the economic development of enterprises themselves and even the society. P

Beijing brand planning company Tian Zhi Xing believes that only by putting the charm of culture and the idea of "putting people first" into the forefront of all problems can we achieve the sustainable development of enterprises.

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