Analysis Of The Relationship Between How Much Money And How Much Money We Make In A Clothing Store
Entrepreneurs who are less than P > a href= "http://www.91se91.com/news/index_c.asp" > clothing store < /a > should all know a reason. How the clothing store operates is closely related to the positioning of merchandise and the view of purchase.
If you want to do a good clothing store, in addition to a good sales method, the most critical point is to "understand" how to purchase.
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< p > this "understanding" contains a lot of content. Not only do we need to know the location of the purchase, the price level of the wholesale clothing market and the group of customers facing it, but we also need to know the preferences and characteristics of the customers, and what is more important is to clean up the goods.
This kind of experience requires time and experience to accumulate continuously, so that we can attain the level of pure fire, and it will not be achieved overnight. It will take at least 3 years.
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< p > > a href= "http://www.91se91.com/news/index_c.asp" > clothing purchase > /a > to be marketable and appropriate, for short, "dual fitness" is the key to business operators.
Clothing is both marketable and appropriate, but it is difficult to grasp the "right".
Many investors who opened their shop for the first time failed because they were not able to see their eyes. Some even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.
Here are a few examples to give a little analysis. In view of their limited level, I hope more business friends will raise their views. < /p >
< p > < strong > how to open a clothing store? The wrong way to first purchase is < /strong > /p >
"P >" on the purchase of goods, miss A first hit a somersault.
Prior to the first purchase, she carefully analyzed the products sold by her peers, and found that most of their goods were imported from local small factories and wholesale markets. In order to show that their products were different from them, miss A decided to find some more distinctive sources.
On the Internet, she saw many people highly admire Hangzhou's a href= "http://www.91se91.com/news/index_c.asp" > clothing wholesale < /a >, so they went far and wide in the shop decoration period, and entered the wholesale markets like Hangzhou, Zhongxing and so on.
It is unnecessary to say that when she arrived in Hangzhou, many wholesalers heard that she had come from Shenzhen and looked at her with strange eyes.
When she returned to Shenzhen with 15 thousand yuan of goods, after running for more than a month, it was gradually discovered that these commodities were available in the wholesale market of Shenzhen, and the wholesale price was half as low as her purchase price.
Miss A realized that she was guarding Jinshan and begging for food. Obviously, there were some wholesale markets around her, but she was smart enough to ignore them.
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It's not the thing that annoyed her even more than P.
Even if the merchandise is expensive, it is not a big problem to sell as long as it can be sold, but the bad thing is that because she did not know the physical characteristics of the nearby consumers before entering the first shipment, the shirt size or the size of the trousers were all small.
The guests in the shop are in continuous succession. Many of them are attracted by beautiful decoration. But most of them are customers over 30 years old. Their sizes are quite full. The size of miss A is smaller for them.
The daily turnover can only be two hundred or three hundred yuan. Because the shop rent is low, miss A is not losing money, but the salesperson she hired said that according to the passenger flow after opening, if the size of the clothes in the shop is suitable, it can reach 1000 yuan per day.
Miss A knew she was still in the labyrinth for the first time.
Gradually, we saw that the first shipment was not right, not only the size was unsuitable, but also the style was not right.
Most of the customers in the shop are women over the age of 30, most of them like leisure style, and miss A is the first group to buy Shirts, which is more formal and suitable for working people.
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< p > listen to the suggestion of wholesalers selling a good style, or pick only their favorite colors? Do they buy goods in the nearby wholesale market, or do they seem to be more famous in the market? These questions, from the beginning of the business, always test the investors of the shops. They seem to have entered a great labyrinth. Every exit seems to have hope, and each export seems to have a slim future.
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< p > < strong > how to open a clothing store? Practice the selection of goods with a strong eye /strong < /p >
< p > in the experience of stock purchase, miss B of Shunde can be regarded as a master.
Her small shop is located in a small commercial street in Daliang's high road. In the past 5 years, this location is not a good clothing store. It can bring her nearly 10000 yuan of income every month. Now she is the owner of 3 clothing stores, and her clothing sales career is thriving.
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< p > > the ancients say that ten years of grinding a sword, the sword will surely shake the heaven and earth, and miss B can be said to be a 5 year practice.
Miss B runs a bulk store. The clothes, shoes and bags of the shop are all cleaned up by her from the wholesale market. She says that the clothes are "right" and the business is good. Otherwise, they will not sell the clothes if they are familiar with customers.
When it comes to the difficulty of purchasing, miss B has learned the skills of selecting goods quickly, accurately and ruthlessly. Only in this way can we pick up the right products and minimize the cost of purchase.
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Miss P > B said that she was able to purchase accurately, which mainly achieved three points: < /p >
< p > 1 is to grasp the local market: what kinds of new products have emerged, what are the sales trends, how many social stocks, what are the price movements and how the purchasing power is? Generally speaking, we have a good idea.
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< p > two, is the preparation of cargo plan, of course, in the process of purchase can also be modified.
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< p > three, when buying goods, first turn to the market, compare the prices of various markets and wholesalers, because wholesale clothing "fleeing" situation is very large, often a market of 20 yuan of goods, in another market of 15 yuan can be obtained, so we must compare, and then proceed to implement the purchase.
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Miss P > B will never buy anything because of a hot old style. Instead, she will seize the market demand and replenish the supply quickly, and will continue to sell until the momentum is weakened or the sale is over.
Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits.
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< p > how to open a clothing store? Online purchase is fast and convenient. For most of the clothing store owners, they often go to other markets to buy goods. They not only spend time and spend their money, but also waste a lot of energy and energy.
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< p > far away is not safe for most female shopkeepers. Now the network technology is developed. In fact, it is also a good choice to purchase goods online.
The advantages of online purchase are as follows: < /p >
< p > 1, new styles. It is very important to make fashion styles and keep up with the trend.
There is no space on the Internet, and we will soon be able to master the latest styles of popular fronts, such as Shenzhen.
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< p > 2, cost saving, online purchase can save a lot of road and accommodation fees, although there will be freight charges for goods, but less than personal travel costs.
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< p > 3, flexible, online purchase options large, you can always purchase.
And the requirement for bulk production is low, even if you only enter 5-10 clothes, you can enjoy the wholesale price.
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< p > 4, and the price is cheap. As the website purchase often comes from the clothing production base (such as Guangdong) and other places, it is equivalent to bypassing the local middlemen or agents.
Therefore, prices tend to be cheaper than going to the wholesale clothing market in the local region (such as Xi'an's rehabilitation Road, Chaotianmen in Chongqing, and many Hanzheng Street wholesalers in Wuhan are in Guangdong).
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