2013 Shoe Industry Annual Market Point

　　 Keywords: Children's market

Go by sneakers. Men's Shoes In 2012, at the beginning of the new year in 2013, the children's shoes seemed to be more gall colored after they had been brewed and precipitated. The competition of "children's shoes" is far more exciting and influential than ever before. In this round of "children's shoes craze", three children's shoes in Zhejiang, Fujian and Guangdong play the leading role in the domestic market.

Key words: outdoor products market

Over the past two years, more and more people are playing outdoors, and outdoor equipment has become popular. But it is not cheap to match a set of outdoor equipment. In the field of outdoor products, it is also divided into professional, hiking, leisure and other series. Different series have different products, and the road is deep. It is precisely to see the prospects of the outdoor market, sports brand has also turned to outdoor areas, outdoor products industry is bound to continue to heat up.

Key words: tail cargo market

Product homogenization, price close, industry growth constrained by the growth limit of the channel, as well as inflation, purchasing power decline and other factors, resulting in inventory. Another reason is that the speed of the expansion of shoes and clothing brands exceeds the market growth rate. At present, many enterprises have already gone through inventory through e-commerce, exhibition fairs, factory stores and discount stores. Led by the government and led by the chamber of Commerce, it will enter the market of domestic large cities.

　　 Keywords: Pluralism Marketing Pattern

Nowadays, with the increasingly severe market situation and increasingly fierce competition, diversified marketing has become a magic weapon for the traditional shoe and clothing enterprises to win. Shoes and clothing enterprises must maintain a high sense of marketing sense, and change the market situation and set up differentiated innovation marketing mode, so as to enhance brand awareness and influence. In 2013, how to make better use of marketing tools to improve brand sales and image has become one of the important issues facing traditional shoes and clothing enterprises.

Key word: Shoe Fair

The fifteenth China (Jinjiang) International Footwear Expo was held on 18-21 April 2013 at the 1 exhibition hall of Jinjiang city. Huicong shoes net takes the "procurement centralized win" as a thematic activity, persists in the action of "reducing the waste in procurement", selects the national gold medal purchasing enterprises and excellent suppliers, and builds a "saving, simple and efficient" bridge for the enterprises, so that both sides can achieve win-win results in the activities.

　 Key word: footwear industry Top ten selection

In November 19th, CO sponsored by the top 10 selection committee of China footwear industry, China Footwear Association and Huicong shoe net, with the theme of "gathering brand strength and shaping the future of footwear industry", the 2012-2013 China Footwear Industry Development Summit Forum and the most influential person, enterprise and brand top ten awards ceremony were held in Guangzhou, China's footwear manufacturing base.