The Concept Of Independent Brand Has Been Publicized Through The Costume Festival.

Reporters today learned from Chaoyang District that the first Beijing Ya Bao Road International Fashion Festival will be held from 25 to 28 this month in the foreign trade clothing business district of Ya Po Road, and will become a core activity of the Beijing CBD International Business Festival.

The concept of independent brand of Ya Po Road will be further publicized through the clothing festival.

To mention the Po Po Road, foreigners who are doing business in Beijing are not unfamiliar. The clothing wholesale business here can, to some extent, witness the process of "made in China to the world".

In the past twenty years, Ya Po Road has experienced the development of the roadside market - the greenhouse market - the commercial market - the international characteristic commercial block. On the scale, it has developed from more than 100 iron stalls to a regional international market with an area of 135 thousand square meters, a business area of 22 square meters, 21 buildings, more than 4800 business operators and a trade volume of 5 billion U. S. dollars. In the range of trade radiation, it has developed from Russia and other Eastern European countries to the vast areas of more than 30 countries that radiated the world.

The unique "China Ya Po Road" brand has been well known overseas. It can be said that today's "Ya Po Road" has become the pronoun of "China's largest garment export trading hub" and "the most influential market place for foreign trade in Eastern Europe".

The first international garment festival of Beijing Ya Bao road is sponsored by Beijing Commerce Bureau and Chaoyang District people's government, and Chaoyang District Business Bureau and overseas Subdistrict Office co operate.

According to the organizers, the clothing festival will be held to further enhance the international influence of Ya Po Road, and promote the independent intellectual property rights, independent brand building and international marketing experience of the excellent enterprises in the area.

The clothing festival will be guided by the theme of "win-win cooperation of creative brands". Combined with the characteristics of Beijing's urban culture and the international trade of Ya Po Road, we will take a look back at the road of foreign trade development and explore the future direction of development.

During the clothing festival, the opening ceremony of the first international garment festival of Beijing Ya Bao road and the excellent clothing independent brand release party of Ya Bao road will be held. "The first Beijing Ya Bao road international clothing festival Summit Forum" and other large-scale activities will also release the "Ya Bao road brand manifesto" and "Ya Po Road brand management proposal".

The "Ya Bao road brand manifesto" will make clear the development task of building the independent export brand incubator base of China's clothing and clothing. "Ya Po Road brand management proposal" will show the development of "Ya Bao Road business circle" to the development of industry gathering, "making brand and creating brand".

And in order to attract more businessmen from all over the world to enter the road, we will continue to organize the splendid fashion show and fruitful trade negotiation activities.