Service Enterprises Plan Third Development Paths
The clothing industry is an ancient and young industry with the characteristics of a long chain of upstream and downstream industries, a large number of associated industries, a high degree of industrial cluster and a fashion trend.
The wholesale clothing market is a new node in the apparel industry network system.
The Liuhua clothing trade circle in Yuexiu District, Guangzhou, China is the birthplace of the "new core" in the industrial network.
Since twenty-first Century, Liuhua clothing business circle has faced challenges from competitors and potential entrants from various aspects. It has responded quickly to the competitive market mechanism and continuously improved its competitiveness and format in integrated innovation, showing the vitality and the charm of innovation.
Now the "Liuhua mineral spring" wholesale market is quietly pforming from the "market distribution" to a higher level of functions. R & D, marketing planning, business operations, e-commerce, network sales, international clothing procurement, fashion community, clothing culture and other new high-end elements of modern service industry are gathering in Liuhua clothing business circle.
With the "2008 China Liuhua international clothing festival and Yuexiu colorful fashion week" is about to begin in October 11th, "fashion charm" will bloom in Liuhua business circle.
The creative industry leads the fashion Liuhua, the creative industry is regarded as the most suitable new industry to develop in the central city. It is also the choice of the advanced cities such as New York, London, Tokyo and Hongkong in the new round of industrial structure adjustment.
Liuhua business circle is located in Yuexiu District, Guangzhou, where creative industries are leading.
In 2006, the district took the lead in establishing the Creative Industrial Park in Guangzhou. In 2007, it won the title of "national online games animation industry development base", "Guangdong copyright industry demonstration base" and "China service outsourcing city base demonstration zone".
At present, there are more than 4300 creative industry enterprises in Yuexiu District. In the 1-6 months of this year, operating income reached 24 billion 713 million yuan, an increase of 13% over the same period last year, accounting for 8.89% of the total operating income of the region.
Relying on the advantages of the "creative Yuexiu", the Liuhua clothing trade circle has the superior conditions to create "international fashion culture and fashion community".
Thus laying the foundation for the future trend of clothing culture and clothing consumption.
Therefore, the "2008 China Liuhua international garment Festival" highlights the elements of fashion and design, condenses high-end resources in China, and makes the advantages of Liuhua clothing design to be further developed.
Brand talents promote the trend of design. Over the years, Liuhua district has become one of the important incubator bases for Chinese clothing brands. It is the "Whampoa military academy" which is cultivated by clothing brands.
Many famous brands such as Kaiser, brother, Tian LAN and Gao Ni were born, grew and expanded in Liuhua District, and moved to the national and international markets.
In the process of developing the garment industry, Yuexiu District, where Liuhua business circle is located, attaches great importance to the role of costume design in upgrading the whole industrial structure, level and brand effect.
Around the vigorous development of modern service industry, readjustment of the economic structure and pformation of the mode of economic growth, many large garment trade enterprises in the region have taken the initiative in developing fashion design.
In the field of costume design, a total of 25 designers in Guangzhou over the years have been selected as top ten fashion designers in China. Nearly half of them are from the clothing design companies in Yuexiu District.
These elite designers and high-end brands in the fashion design industry provide strong intellectual support for the design trend of Liuhua clothing.
Planning to explore the "third development paths" in the future "three years upgrading and five years pformation" seems to be the iron rule of the wholesale clothing market.
Without innovation, there will be no development. Without development, we will inevitably lose our competitive edge.
Liuhua clothing business circle is deeply aware of this point, and constantly explore the future road of development.
At present, the annual clothing trade volume of Liuhua clothing wholesale market accounts for about 20% of the total sales volume of Yuexiu District, and occupies the first place among all kinds of commodity sales in Yuexiu District.
The clothing industry has penetrated into many areas of Yuexiu District's national economy, including social employment, urban image, industrial structure and so on. Yuexiu District not only attaches importance to the development and construction of the wholesale market community of Liuhua clothing trade circle, but also jointly with the industry in the new development environment, constantly promoting the pformation and upgrading of the garment industry, and improving the competitive advantage of the garment industry in an all-round way.
Combined with the current development of Liuhua business circle and the development trend of today's clothing industry, the future development of business circles will enter the third development path of "urbanization network cluster" (that is, integrate two development paths of today's industrial cluster, specialized cluster and urbanization cluster), and develop "third kinds of garment industry", that is, develop modern service industry.
The future Liuhua clothing business circle will continue to play a leading role in the development and lead the development of China's high-end clothing industry.
With the exploration of upgrading and development, Liuhua clothing will grow into a carrier to display Chinese clothing brand and "South style" dress culture; Liuhua business circle will also grow into "international garment sourcing center, international clothing brand center and international fashion culture fashion community".
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