BLOVES Gets $30 Million In Financing And SWAROVSKI Works Together To Customize Wedding Rings.

< p > the BLOVES wedding custom center, which has opened stores in nearly 30 cities in China, is a young jewelry enterprise that has just passed its five birthday.

Recently, BLOVES announced in Beijing that the company has completed the third round of financing, and the European Investment Group, Michael, has injected $30 million into its capital.

This is also the largest investment in jewelry industry in China so far.

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At the same time, BLOVES announced that it will work together with the world famous crystal brand "a href=" http://www.91se91.com/news/index_c.asp "SWAROVSKI /a family" to build China's high-end custom wedding ring brand. "P"

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In the era of over commodity, the homogenization of products is becoming more and more serious. More and more consumers are beginning to resent the stereotyped product consumption and pay attention to personalized selection, as is the case in the jewelry market. P

Custom-made wedding ring is in line with the individualized and fashionable consumption characteristics of young consumer groups, and has a sharp distinction with the finished wedding ring that can not embody the emotional appeal and self-expression of consumers.

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< p > compared with the rigid demand of strong emotional appeal after the 85 newly married group, the Chinese custom wedding ring market is in its infancy, and its current market share is less than 5%.

However, Cao Lin, President of BLOVES, thinks that the custom wedding ring will completely reverse the industrial homogenization mass production mode while restoring the original meaning of wedding ring consumption.

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< p > with the advent of the era of "a href=" http://www.91se91.com/news/index_c.asp "custom wedding ring > /a", some international luxury goods players also saw the opportunity of "customization" and began to try some custom business.

And the new custom category of "custom wedding ring" created by a href= "http://www.91se91.com/news/index_c.asp" > BLOVES < /a > has opened a wedding custom center in more than 30 large and medium-sized cities such as Guangzhou, Shenzhen and Wuhan, and has quickly owned nearly hundreds of thousands of new customers including many famous stars.

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< p > it is learnt that after forming a strategic alliance with BLOVES, the SWAROVSKI family will also provide support for BLOVES in its brand operation management, style design and other fields.

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< p > unlike traditional jewelry companies, BLOVES chose the road of differentiation at the very beginning, lifting the wedding ring from the material level of the traditional products to the emotional level of individual needs, giving personalized custom-made love story stories with creative and service based personalized customization mode, listening to the love stories of customers and customizing stories and emotions into wedding rings when customizing wedding rings.

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< p > it is with this unique custom model of wedding ring with love story that BLOVES's third round of financing has gone overseas, and has caught an international capital express.

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