• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Elena Piwe: China's Luxury Consumption Needs To Be Guided

    2014/1/10 11:19:00 48

    Elena PiweChina's Luxury GoodsConsumption Guidance

    Former president of Italy, President of Sino Italian Friendship Association, senior consultant of Zhongfa business management group. Elena Piwe She told reporters that she first came to China in 1997, and now that nearly 20 years have passed, the Chinese market has changed enormously. As far as luxury consumption is concerned, she says she does not want China to absorb too many Western elements, but lose its eastern character. Consumer culture should "pay attention to balance".


    In addition, the luxury industry is now overly commercialized and abandons the essence of luxury goods. She advocates that Chinese consumers should pay more attention to the quality of luxury products, understand the cultural background behind the brand, reach the realm of mind and soul, and not only pay attention to the gorgeous appearance of luxury goods, but also pay more attention to the materials used and the tailoring process.


    She said she plans to set up a fashion Institute in Fengjing World Shopping Park in Shanghai to teach students how to choose materials instead of learning how to design luxury products. She will hire a large number of industry experts to the park to promote Chinese appreciation of Western luxury goods, and attract investors to enter.


    She told reporters that the park is a great opportunity for Asia because the park brings together western luxury brands and sales, while in Europe it is more dispersed.


    For Chinese enterprises, they are committed to building the mainland. Luxury goods The trend, she thinks, is that Chinese companies are starting to imitate western luxury goods, but they must go deep into the interior of the product, not only the appearance but also the inner spirit.


    Even if there is no successful takeover, it should be patient enough and there will be good opportunities in the future. The key is that Chinese enterprises must learn how to cooperate with locals and learn how to eliminate local concerns. She suggests that Chinese business investors can come to the park to share Italy's fashion culture in the future. This is also a two-way communication channel and a window for westerners to understand China.


    She suggests that Chinese enterprises acquire European brand After that, do not focus on expanding mass production or setting up more distribution organizations, but should continue to invest in design and research to ensure product quality.


    At present, some of the top luxury goods markets in Europe are more and more dependent on the Chinese market. She believes that this "risk taking" is not a good thing. These brands must rise to a higher level. The cultural input of "can't get in" is not worth promoting. Some government officials are too fond of Western luxury brands and are not healthy consumer culture. Consumption must match revenue. For example, a beautiful scarf, which is not expensive, can bring a sense of aura and fashion to professional women without having to wear high-grade clothes.


    European luxury goods providers must also change their marketing strategies to guide Chinese consumers to appreciate and identify what is truly a representative of European luxury goods. For example, the red wine market, Chinese people are only superstitious brands, these brands have been fired to the sky. In fact, there are many top wine brands in Europe, and their prices are quite attractive.

    • Related reading

    Ethiopia Imitates Asia To Sprint Future Manufacturing Power

    Industry perspective
    |
    2014/1/9 13:38:00
    96

    The Rise Of C2B Mode From Private Subscription

    Industry perspective
    |
    2014/1/8 14:14:00
    91

    The Linen Textile Industry: The Consumer Market Is Booming And The Industry Is Upgrading.

    Industry perspective
    |
    2014/1/8 12:15:00
    91

    Eight Measures To Analyze China's Industrial Textiles

    Industry perspective
    |
    2014/1/7 18:09:00
    74

    Looking Forward To The Situation And Problems Faced By The Chemical Fiber Industry In The Second Half Of 12Th Five-Year

    Industry perspective
    |
    2014/1/7 13:23:00
    54
    Read the next article

    In London Fashion Week, Men Are Sprouting Up.

    London's 2014 autumn and winter fashion week, without the rush of Chinese media, seems a bit cold and cheerless. But the T products are hot. Oh, yes, you are not mistaken. They are men who have been attracted by the powder products. Now, let's take a look at the world's clothing and shoe net.

    主站蜘蛛池模板: 老司机精品在线| 中文字幕日韩在线观看| 亚州av综合色区无码一区| 91久久打屁股调教网站| 欧美激情视频二区| 国产精品福利一区二区久久 | free性欧美极度另类性性欧美| 色吊丝中文字幕| 成全高清视频免费观看| 啊灬啊灬啊灬快好深视频在线 | 二个人看的www免费视频| 欧美亚洲国产一区二区三区| 国产精品免费视频一区| 亚洲av女人18毛片水真多| 黑寡妇被绿巨人擦gif图| 日本肉漫在线观看| 国产一区二区三区不卡在线观看 | ww4545四虎永久免费地址| 欧妇女乱妇女乱视频| 国产成人免费a在线视频app | 欧美军同性videosbest| 国产无遮挡吃胸膜奶免费看| 久久天天躁狠狠躁夜夜2020一| 艹逼视频免费看| 小泽玛利亚在线观看国产| 亚洲色偷偷综合亚洲av伊人| 91系列在线观看| 最近国语视频在线观看免费播放 | 欧美a级片在线观看| 国产国产人免费人成免费视频 | 良妇露脸附生活照15| 影音先锋女人aa鲁色资源| 人人揉人人爽五月天视频| 67194线路1(点击进入)| 日韩黄a级成人毛片| 国产一区二区在线观看app | 韩国日本好看电影免费看| 成人福利app| 亚洲精品国产成人片| 免费观看成人羞羞视频软件| 新梅瓶1一5集在线观看|