Asia's First High-End Fashion Distribution Center Will Enter Shanghai's New Model Without Facing More Challenges.

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< p > reporter recently learned that < a > Asia's first high-end fashion distribution center < /a > will be located in Fengjing town, Jinshan District, Shanghai, in the first half of 2014. It is reported that the distribution center provides more than 200 brands from fast fashion to top luxury goods. It is worth noting that this distribution center will use the preferential policies of the free trade area to establish an Asian customer distribution center to ensure luxury goods, especially a > outlets limited /a. < /p >
< p > with this distribution center, it is "a href=" http://sjfzxm.com/news/index_s.asp "> Shanghai luxury business management group < /a > (hereinafter referred to as" China development business ") luxury luxury business outlets Outletmart. Outletmart draws on the methods of commodity management and category management in hypermarkets, but how to integrate the supply chain and communication with partners will be a big challenge for them. < /p >
< p > it is worth noting that according to Bain consulting, the growth rate of China's luxury market in 2013 was only 2%, compared with 30% in 2011. Market makers also have doubts about the current choice of high-end fashion distribution centers. < /p >
< p > > Ding Haozhou, executive director and CEO of "a href=" http://sjfzxm.com/news/index_s.asp "China business management group" /a, pointed out that < a > luxury goods < /a > can be divided into many kinds, from fast fashion, light luxury to high-end brand. The relevance between fashion industry and culture and art is very strong. This is consistent with the domestic development of culture, creativity, brand and so on, and will also establish regional centers of high-end fashion products in other major cities. < /p >
< p > "orlies is now in a state of great beauty and crisis." A retail industry source told reporters that the transformation of the department store is a lot of obstacles for otter, because the outlets are not suitable for the city center, and luxury brands will not actively cooperate with the supply of goods. < /p >
< p > it is understood that the "a href=" http://sjfzxm.com/news/index_s.asp "Outletmart < /a" of the commercial development company has learned from the commodity management and category management methods of the hypermarket, and has integrated the characteristics of the luxury business and supply chain. < /p >
"P >" although there are investment, but our outlets are self-employed, nor rely on this enclosure. In addition, the profit model is different. Ding Haozhou told reporters that the use of a store portfolio can introduce brands that are not yet familiar to consumers but have potential for development. < /p >
The new model of P will undoubtedly face more challenges. "Whether it's wholesale or retail, it's very difficult to integrate an international supply chain." China's business side said that it is difficult to determine whether the partners' tacit understanding, communication and cooperation can achieve maximum efficiency. "But when we caught up with the good times, the establishment of the FTA has added a lot of strength to us." < /p >