Pathfinder 2013 Net Profit Increased By 47.64% Over The Same Period Last Year

　　 Pathfinder The company reported a total revenue of 1 billion 445 million yuan in 2013, an increase of 30.73% over the same period last year, with a net profit of 249 million yuan, up 47.64% from the same period last year. Some analysts said that the company's "product + service" 020 mode will boost the company's performance growth.

The company said that due to the continued strengthening of the "differentiated" competition strategy and the implementation of O2O business model, business performance continued to improve. At the same time, the company continued to optimize the cost, cost control, strict budget management, in the overall outdoor industry competition more intense market environment, still maintained a stable level of comprehensive gross profit, and made net profit growth faster than operating income growth.

It is worth mentioning that, compared to the 57.44% growth rate of net profit in 2012, the company was in 2013. Net profit The growth rate has slowed down, which is related to the slowdown of the outdoor industry consumer market. The company's responsible person told the great wisdom news agency that the outdoor industry revenue growth rate is expected to float 20%-30% in the future, the market share of the Pathfinder is nearly 15%, and the future revenue growth will be higher than that of the industry.

In addition, the company Order-placing meeting Data also declined. In spring and summer 2014, the product orders amounted to 780 million yuan, an increase of about 20% compared with the actual orders in spring and summer in 2013. The company responsible person said that the company intends to reduce the proportion of orders will be sold, improve the proportion of replenishment in the season and single season commodity sales rate, to make timely sale of products.

"By continuously upgrading the proportion of product spare parts, to achieve rapid response to the supply chain." The person pointed out that in recent years, more than 85% of the company's sales revenue came from the order of orders, the future part of this revenue will affect the performance of the decline.

Some analysts said that although the industry has slowed down, but still maintained a two digit rapid growth, the company took the lead in joining franchisees online, and took the lead in cutting the outdoor service market. Future Ltd online sales system will be: B2C platform sales (official flagship + online distribution) + authorized stores (offline sales channels electronization) + vertical e-commerce + self service travel platform interaction. The O2O mode of "product + service" will help the company to further enhance its market share. The growth rate of net profit in 2014 will exceed 30%, which will be a big probability event.

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The Pathfinder outdoor forum was established in September 2009. It was founded by a group of outdoor sports lovers. The Pathfinder outdoor website, as an outdoor sport oriented and nationwide oriented, aims at introducing outdoor sports knowledge, improving outdoor sports and providing outdoor consultation, so as to better promote the vigorous and healthy development of outdoor sports. And the promotion of outdoor culture, for outdoor sports enterprises and terminal consumers at home and abroad to provide comprehensive, authoritative and professional outdoor information services.

The Pathfinder Atlas (5 sheets) Diroad is named after discovery Road, meaning "discovery road". The Pathfinder word is "a group of people who like outdoor, like to find themselves". At the same time, "look for an impossible person!"