Walk Out Of The Brand Of Children'S Shoes

With the improvement of people's living standard, 40% of family expenses are children's consumption.

Children's shoes have annual market capacity of nearly 30 billion yuan.

In particular, China's unique one-child policy determines that consumers of this special age group are the most potential consumer groups in today's society.

Therefore, the market space of children's shoes will increase year by year.

The market for children's shoes is also widely known as the "blue ocean" of the footwear industry.

Although the market demand for children's shoes is large.

But the same output.

Most children's shoes enterprises are concerned about the annual sales volume of the enterprises, often ignoring the brand building.

At present, because of the lack of brand and the weak competitiveness, the majority of children's shoe brands are developing in the three line and four line cities, while the domestic first-line and second tier cities are all occupied by foreign brands.

In order to enhance the competitiveness of the brand, the twelve children's shoes company is launching the brand of twelve children's shoes.

Generally speaking, the consumer groups faced by children's shoes are generally 2 to 18 years old. Children or adolescents of this age are in the developmental stage.

The quality of shoes will also affect the growth of children or adolescents.

However, at present, there is no uniform shoe making standard in the children's shoes industry. Many domestic children's shoes are made according to adult shoes. The whole style is entirely the reduction of adult shoes or the reproduction of adult shoes, which is very difficult to meet the needs of children's health.

Therefore, the quality of shoes has become a concern for many consumers.

Twelve shell is confident of the quality of his product.

"Most of the employees in our production workshop are working here for seven or eight years. The skilled employees have a deep understanding of the structure of children's shoes and the soft hardness of their soles.

So every time the National Children's shoes are sampled, our products are basically qualified.

Twelve the manager said.

Although there is no uniform shoe making standard in children's shoes industry, the quality of shoes has already been emphasized in the industry.

Most shoe manufacturers have set up quality inspection departments in their own businesses to ensure product quality.

We have reason to believe that under the guidance of a large number of excellent children's shoes manufacturers such as twelve bey, the brand of children's shoes will go wider and wider.