Wenzhou Shoe Leather Industry Export Pressure Increased

According to the recent information released by Wenzhou customs, due to the influence of domestic and international factors, the export value of Wenzhou shoes in the first three quarters of this year decreased by 7 percentage points from the same period last year, and the export average price was 5.04 US dollars per pair. From the export figures of each month, the trend of the increase in export unit price was slowing down.

The shoe leather industry is a pillar industry in Zhejiang province. Last year, sales and profits of shoes and leather products accounted for the top 1/4 in China, second only to Guangdong province.

Wenzhou, as the most important shoe leather production base in Zhejiang, has recently been beset by the export tax rebate rate reduction, RMB appreciation and the new labor contract law, which raise the cost of labor and other problems. The pressure of export shoe enterprises is increasing, especially in the small and medium-sized private enterprises, because of the small scale of production, the digestion ability of the rising cost is weak, and the decline in orders leads to gradually withdraw from the field of foreign trade.

In the international arena, some countries and regions, represented by the European Union and the United States, rely on their own technological and economic advantages to make strict technical standards and environmental standards related to safety, environmental protection, hygiene and so on, in order to protect the environment and protect their personal safety, and restrict the export of China's shoes products.

Besides, the export of Zhejiang shoes is also affected by challenges and challenges from developing countries with lower production costs, such as Vietnam and Indonesia.

Therefore, a number of shoe companies in Wenzhou have been seeking breakthroughs. AOKANG group is interested in expanding the domestic high-end shopping malls. Kangnai is implementing the strategy of "going out". Overseas stores are directly set up, and overseas industrial parks are being built to avoid trade barriers and enhance the international competitiveness of Wenzhou footwear enterprises.