Shenyang Minnan Chamber Of Commerce Investment In The Outlets Marketing Business Is Very Popular.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/20/20140120114106_sj.JPG "/" < < > >
< p > < strong > manufacturers directly stationed in the sale of inventory products, the price of goods is even lower than the online shopping price < /strong > /p >
< p > > a > Shuang Xing Commodity City < /a > released yesterday: since January 8th, 12 Fujian businessmen from Shenyang Minnan chamber of Commerce have invested more than 20 well-known brands of a > clothing brand discount store "/a" will be officially operated in the big vegetable market. This is the first domestic brand clothing discount outlets in the city, with an area of about 2000 square meters. At the same time, the largest catering area in zhbei will open in the big vegetable market. < /p >
< p > Stock clothing is commonly known as "tail cargo" in the north. "Over the past two years, the number of clothing brands that are affected by the backlog of products has become more and more. "A href=" http://sjfzxm.com/news/index_s.asp "Shenyang Minnan chamber of Commerce < /a > vice president Lu Shaoxiong told reporters that many clothing enterprises have implemented their own recruitment, such as increasing marketing efforts, establishing POS system, attracting franchisees and so on, but still can not fundamentally solve the problem, and the results are not satisfactory. At present, many domestic brand clothing enterprises inventory pressure is not only in their own factory warehouse, after a large number of agents inventory backlog, lack of funds at hand, the entire circulation chain has become a deadlock. < /p >
< p > a Dalian regional agent, known as a > men's clothing brand < /a >, said that the sales of Chinese clothing enterprises mostly adopt the mode of "wholesale wholesale", and brand production enterprises do not control the retail channels. That is to say, as long as the wholesalers and agents sell the clothing wholesale and the tickets are finished, sales volume has already been formed, and there is no incentive to pay attention to the changes of the retail outlets. However, once there is a sales bottleneck in the market and the number of retailers is blocked for a long time, the agents who do not know much about the market still make orders to the production enterprises, resulting in mass production of the production enterprises. In order to respond to emergencies, many manufacturers are going to buy back the inventory products in the hands of agents, and then look for sales outlets. Many tail goods flow into the network sale channel. < /p >
< p > at present, the marketing format of < a > outlets "/a" is very popular. However, the domestic outlets of the outlets are mainly selling international brand products, and large discount stores consisting of domestic clothing brands are rarely seen. Lu Shaoxiong told reporters that before that, Minnan commodities opened the first domestic clothing brand discount store in Changchun, and the result was quite good. Since most of the products are bought directly from the manufacturers, the mode can achieve physical store sales at a very low price, Lu Shaoxiong said. The commodities of the discount stores in Da Cai City can basically achieve the top 45% off of the price, of which the main discount is 1~3 discount. The price of many commodities will even be lower than that of online sales. < /p >
"P", "Shuang Xing Commodity City" said that from January 5th onwards, the largest catering area in the northern region, more than 1500 square meters of Tiansheng Food Plaza will also be open for trial. At present, there are several well-known chain brand enterprises that will soon be opened to trial business. Next, the restaurant will have wireless network coverage to facilitate consumers' leisure shopping. < /p >
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< p > "outlets" shop in the retail business middle school refers to the shopping center which consists of stores selling famous brand over season, off shelves and broken yards. < /p >