Retailers Explore The Full Channel Mode Embracing O2O

< p > > a href= "http://www.91se91.com/news/index_c.asp" > O2O < /a > (from online to offline), in 2013, both for the Internet and for retail industry, it is one of the hottest keywords.

Three big business giants, Tmall, Jingdong and Tencent, have begun to join hands in physical stores, or to strengthen cooperation in logistics and distribution, or to innovate payment methods, or to launch joint marketing.

More and more entities are starting to take the initiative to make O2O a strategic focus, or build their own platform, or join hands with the third party platform.

In 2013, some traditional retailers began to embrace O2O actively.

Yintai business, Wangfujing department store and so on also carried out online under line picking up, mobile payment and other attempts.

< /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > retail > /a > all embracing Internet < /strong > /p >

< p > according to the statistics of UNC, in 2013, there were mainly 22 large and medium scale retailers who had invested huge sums of money to set up an electronic business subsidiary or independent business unit, and issued new strategies and new projects on the Internet. The importance of the Internet has increased to an unprecedented level, and the total investment has increased by more than 1 billion yuan.

Coupled with the former retailers who have already entered the electricity supplier, there are more than 80 large and medium scale entities in the country.

< /p >

In addition, in addition to this, in 2013, substantial retail and e-commerce cooperation projects are also a lot: Beijing Hualian Shopping Center with Alibaba test water O2O, the convenience store, Yintai, Mei bang and Alipay purse cooperation, Guangzhou 7-11 and WeChat payment cooperation and so on.

In addition, it is understood that the Wenzhou people's group, Zhejiang supply and marketing supermarkets and other chain enterprises are also trying different ways of e-commerce business.

< /p >

< p > overall, the entity retailer is still in its infancy, and more and more are still exploring. < a href= "http://www.91se91.com/news/index_c.asp" > sales of electricity suppliers < /a > the proportion of total sales of enterprises is still small.

In addition to the new retailers who have entered the electricity supplier field in 2013, the retail giants who have already gained some electricity in the field of electricity in 2013 are more vigorous in 2013. Suning has made all efforts to build O2O new Internet stores. Yintai and Tmall are launching the most popular events in the industry.

Suning business in the first half of 2013 sales amounted to 10 billion 600 million yuan, Yintai network expects sales in 2013 amounted to 800 million yuan.

< /p >

< p > as far as mode is concerned, physical retailers are inclined to the whole channel layout, carry out online and offline integration, lay emphasis on the mobile Internet market, take big members and big data as the direction of integration. Besides building their own official website and APP, they also try on Tmall, Jingdong, Tencent and other platforms, or cooperate with the third party platforms in terms of payment.

< /p >

< p > > big RFA, BBK, Lianhua and Yonghui start the business of electronic commerce in the early stage as a pilot project in a certain regional market. The business network of Nanjing's ambitious three companies, including Jin Ying, Germany, Yu Run and so on, is also mainly based on the service of Nanjing local business circle.

In addition to the sale of existing goods, there are plans to introduce more local goods and services.

< /p >

< p > the physical store as a distribution point and delivery point and after-sales service point is a major advantage for the entity retailers to enter the electricity supplier, which is conducive to improving the delivery speed and reducing the logistics cost.

Many entities have launched the distribution service of the day, such as BBK's 4 hours service and the timing of Tesco, but at present, there is still room for further improvement in store collaboration and system docking.

< /p >

< p > in terms of commodity selection, apart from the target of hundreds of thousands of goods in the whole category, the rest of the electronic business platform started with the selection of original stores, and gradually expanded its own products.

< /p >

< p > department stores enter the electricity supplier mainly by selling discount products, such as modern department stores, friends and shares, while actively laying free Wi-Fi in the store, self building APP, with new technology to carry out precision marketing, providing promotional enquiries, store navigation, integral sharing and other services.

< /p >

< p > < strong > fresh food business is in the ascendant < /strong > < /p >

Hong Tao, Professor of Beijing Technology and Business University, said in an interview with our reporter that in 2013, the main feature of retail e-commerce is that the development of fresh food business is quite alarming.

The online store of agricultural products has increased significantly, and the turnover of online agricultural products in 2013 has exceeded 50 billion yuan, and it is expected to reach 100 billion yuan in 2014.

< /p >

< p > Hong Tao said that more than 20 "Taobao villages" have sprung up across the country, and the industrial clusters of the Internet have risen.

The more famous fresh electricity suppliers include dragon treasure traceability Mall (China food safety website), cabinets, China geographical indications commodity mall, European commune, I buy nets, etc.

From the way of operation, B2B, B2C, C2B, B2B2C...

There are many models.

The main business entities include farmers, enterprises, cooperatives, community service agencies, etc.

< /p >

< p > in the past, there was a view that arbitrarily believed that it would be impossible for fresh customers to do e-commerce.

According to preliminary statistics, there are up to 20 kinds of fresh electric business models.

Model innovation enables agricultural products to be sold online.

< /p >

< p > China is a large agricultural country. In 2013, China's agricultural products trade volume was 30 billion tons, of which 10 billion tons were fresh agricultural products.

< /p >

< p > Hong Tao said optimistically that in the past, sales were based on traditional channels, of which 70%~80% was realized through wholesale markets.

Now it seems that e-commerce channels can effectively solve the problem of cheap and expensive agricultural products.

Because the intermediate links are greatly reduced, the price of the terminal consumers is naturally cheaper, so the agricultural products business has strong vitality.

< /p >