• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Camels Sign Baer, Rushing To High-End Outdoor Market

    2014/1/20 20:26:00 36

    CamelBaerHigh-End Outdoor Market

    < p > after the Pathfinder introduced the "a href=" http://www.91se91.com/news/index_c.asp "high-end brand" /a > Discovery, the camel also turned its gaze to the high-end outdoor.

    According to Wan Jingang, general manager of camel, "in 2014, Han Han, camel and Baer opened up high-end outdoor."

    Camel yesterday told the Beijing Business Daily reporter that it will independently develop high-end products, rather than the introduction of foreign brands, concentrated in mountaineering, hiking and other fields.

    But in the industry view, "even in terms of product performance close to high-end standards, but lack of brand accumulation is an insurmountable chasm".

    < /p >


    < p > > a href= "http://www.91se91.com/news/index_c.asp" > camel < /a > said, "outdoor survival expert Bell Grills formally signed a camel, and served as director of global product design."

    According to the Beijing Commercial Daily reporter, Baer hosts a Man Vs Wild with a rich outdoor outdoor experience, which has DiscoveryChannel.

    After joining the camel, Baer's main job is to provide guidance and design advice to high-end outdoor products in the capacity of global product design director, to participate in personal evaluation, to put forward innovative suggestions on product control function index, to product, and introduce international first-class outdoor product design.

    < /p >


    < p > data show that the number of international outdoor brands has reached 418 in China.

    In early April of last year, mammoth's first retail store opened in China. As of now, a dozen retail outlets have opened in other cities in China.

    Canada's top outdoor brand, the founder and sales director of Shanghai frog commercial and Trade Co., Ltd., Sujie, told the Beijing Commercial Daily that the market growth rate of the company was 50%-60% in 2012, and maintained the same level in 2013 and gradually stabilized.

    < /p >


    < p > the high-end brand of Pathfinder < a href= "http://www.91se91.com/news/index_c.asp" > Discovery < /a > was launched on May and June last year. "Double 11" contributed 700 thousand yuan of sales on that day.

    In the view of Liu Yanli, general manager of Pathfinder electronic commerce, compared with the mass brand Pathfinder, the price of Discovery is higher than 30%-40%, and the customer is better.

    < /p >


    Less than P, however, the main contributor to outdoor sales is still public outdoor.

    Take Pathfinder as an example, the sales of "Pathfinder" brand in "double 11" reached 78 million yuan, and Discovery was less than 1%.

    Sanfo outdoor chairman Zhang Heng believes that there are two main outdoor consumption items, one is mass outdoor consumption, the other is high-end outdoor consumption.

    < /p >


    Less than P, high-end brands such as Columbia and the north have expanded a number of product lines, ranging from professional to leisure.

    Although high-end outdoor brands are constantly expanding into other sports areas, product lines are more focused on professional sports and cultural identity.

    Liang Qiang, an associate professor at the outdoor sports and leisure economy research center of Tianjin University of Finance Economics, looks at the need for high-end outdoor outdoors to upgrade the needs of the outdoor population, rather than the current outdoor crowd.

    < /p >

    • Related reading

    Cole 200 Million Dollars To Test The Water, Is The United States Worthwhile?

    Enterprise information
    |
    2014/1/19 18:45:00
    32

    Yiwen: Mobile O2O Subverts Men'S Clothing Retail

    Enterprise information
    |
    2014/1/17 18:53:00
    30

    Jingdong Cloud Platform Releases A New Data Open Platform -- "Cloud Sea"

    Enterprise information
    |
    2014/1/16 18:34:00
    27

    POOVE'S Big Business Public Welfare Mode, Public Welfare Business Climax Again

    Enterprise information
    |
    2014/1/16 17:31:00
    53

    Xinye Textile Wants To Acquire Asia'S Largest Spinning Plant

    Enterprise information
    |
    2014/1/16 15:46:00
    99
    Read the next article

    Retailers Explore The Full Channel Mode Embracing O2O

    As far as the goal is concerned, physical retailers are more likely to create localized e-commerce platform. Although it is a general trend to get through the whole channel marketing under the online and offline channels, the fundamental starting point of the retailer's pformation strategy should still focus on the core value of the retail industry instead of just staying on the form of the channel's performance.

    主站蜘蛛池模板: 国产91精品一区二区视色| 日本一区高清视频| 国产精品麻豆高清在线观看| 亚洲精品国产福利片| GOGOGO高清免费看韩国| 波多野结衣无限| 大地资源视频在线观看| 亚洲香蕉免费有线视频| 99久久精品这里只有精品| 污网址在线观看| 国产精品泄火熟女| 国产精品久久国产三级国不卡顿 | 国产精品亚洲综合一区在线观看| 亚洲狠狠狠一区二区三区| 91秒拍国产福利一区| 欧美另类videosbestsex高清| 国产精品亚洲一区二区三区在线| 亚洲人成电影院| www.日本高清视频| 玖玖在线免费视频| 国产高清国内精品福利| 亚洲免费综合色在线视频| 国产精品亚洲w码日韩中文| 日本高清乱理论片| 啦啦啦中文中国免费高清| どきどき小房东| 永久黄网站色视频免费| 国产精品久久久久免费a∨| 久久精品国产69国产精品亚洲| 青柠直播在线观看高清播放| 成人国产精品2021| 人妻妺妺窝人体色WWW聚色窝| 3d动漫精品成人一区二区三| 最近最新2019中文字幕全| 国产乱码精品一区二区三区四川人 | 91制片厂(果冻传媒)原档破解| 欧美亚洲精品suv| 国产乱人伦偷精品视频下| 一本加勒比HEZYO无码人妻| 欧美精品久久天天躁| 国产小视频免费在线观看|