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Fang Jianhua'S Internal Speech: 2014'S Three Fears
"P", in 2013, Yin man had a great fire, which put the flame on the first place of Tmall women's clothing, but at the same time, did it also make his founder Fang Jianhua on pins and needles? < /p >
< p > below, according to Fang Jianhua's speech at the 2014 annual meeting of the Hui Mei Group (Yin Man Group): < /p >
< p > members and friends of Hui Mei: < /p >
< p > good morning, everyone! < /p >
< p > first, I would like to greet all the guests today by way of greeting by Hui Mei. < /p >
< p > today is the most solemn day in the history of Hui Mei. The reunion of the whole group is gathered today to welcome the dream and innovation in 2014. < /p >
P, just over 2013, I felt very fast. Yin man achieved 760 million sales throughout the year, and achieved 360 million sales in the initial language. The group achieved 1 billion 120 million sales. < /p >
< p > all the reunion beauties are a group of very ordinary people, but we have created an extraordinary enterprise. Everyone has created an Internet women's wear brand legend with you both hands! < /p >
< p > I salute our team! < /p >
P, 2013, we have made a lot of highlights. I think although there are so many impressive achievements, I don't think we have done enough. Why? Because we are far from our customers' expectations, and we still have many details to do. Today, "Yin Fu" represents the guests. Please applaud them and thank them. < /p >
< p > I want to say to you, thank you for your tolerance and understanding in the past year, we will do better and better. < /p >
< p > I also thank the about 4000000 customers of the group for their concern for the brand of the Hui Mei Group. It is because of them that we have today's achievements and achievements today. < /p >
< p > 2013, the Internet industry has undergone tremendous changes. It has shaken the Ministry of Railways and made enterprises such as Xiaomi. This year's double win is much more important than our sales. This victory has changed the ranking and market position of the Internet brand. < /p >
"P" (millet case) many students also use millet mobile phones, millet has about 30000000 fans, behind the nearly 200 people in the team to maintain the huge rice noodle group, a while ago, they sold 150 thousand mobile phones through 10 minutes in WeChat, sold 18 million 700 thousand units in 2013, 31 billion 600 million sales, known as "China's apple". < /p >
< p > to date, it can be said that Internet brand has occupied the dominant position of social consumption. < /p >
< p > I think the success of the Internet lies in whether it can provide consumers with "high cost performance goods" beyond surprises. < /p >
< p > last month, I attended the Guangdong international e-commerce conference. At the meeting, Lei Jun summed up the success of millet is "focus, extreme, word of mouth, fast", but I think the essence of Internet Internet is whether we can make customers screaming cost-effective products. High performance price ratio is not equal to low price, but the advantages of the Internet to the best state, to provide consumers with competitive products and services. < /p >
< p > Lei Jun and Dong Mingzhu have played a 1 billion yuan gamble. If millet can exceed GREE in five years, I think the winner of this gamble will eventually be Lei Jun. < /p >
< p > there are also cases of orange, three squirrels and Tmall cherry cases. These are all very successful and successful marketing cases of the Internet over the past two years. < /p >
< p > a lot of people ask me, why can Hui Mei succeed? In the short span of 6 years, in the short span of the first half of the year, why did the initial language grow fast and steadily in just three or four years? < /p >
< p > we are fortunate to be in the most brilliant era of Internet, < /p >
< p > but we must also face all kinds of challenges urgently. Next, if we do not have enough courage and vision to face the changes of the new era, then we will become a history before the coming era. < /p >
< p > a lot of people ask me, what is the secret of success in your native language and initial language? < /p >
What is precipitation in the 16 year history of P? What is sales? Or brand awareness? Until today, I firmly believe that our most valuable asset is Hui Mei's three great spirits. < /p >
< p > < strong > the first is "sea spirit" < /strong > /p >
P, more than 1000 of us here, all of us are from all corners of the country. We all come from different families and different cultural backgrounds. More than 1000 people, what is the most difficult? I think it's the most difficult to twist a rope, but we did it. < /p >
< p > the show I just saw today has 70 post, < a href= "http://www.91se91.com/news/list.aspx" Classid=101112107102 "> 80" /a "and" 90 ". I saw the appearance after 70. I also saw the appearance of the post-80s generation. After 90 years, we lived in different families, different backgrounds and different thoughts. But when we arrived in the United States, our people in different ages would work together and move towards a goal, no matter you are 70, 80 or 90. < /p >
< p > this year, I saw Yin man and Chu language. In the past year, our two teams have jointly solved many difficulties and difficulties encountered in their work. The two teams have exchanged with each other to solve all the problems encountered in the work. < /p >
< p > this let me see that we are a "big Hui Mei", let me see everyone's mind (three big) spirit, only then we have today's strength, only then has our 2013 victories. < /p >
< p > < strong > second is our "a href=" http://www.91se91.com/news/list.aspx Classid=101112107101 "> kangaroo spirit < /a > < /strong > /p >
< p > eleven this year. The team told me that we are going to win the championship this year. I saw all the common beauties of the remittance, that is, all the beauties were together and embraced together. At the beginning of eleven, our ranking was not very good, but the team adapted the "March of volunteers" and watched CCTV's "economic half-hour". We heard the song "first! First!"; we had the strong belief in taking the first place, and finally succeeded in winning the first prize. Thank you again. < /p >
P, our first language team, I never thought that this year can exceed my expectations. I think it is a great thing to start TOP20 in women's clothing. But I saw a team of beginners, and this year broke into the seventh place in the country. Please applaud them! < /p >
< p > in the group of two, the first language team continued to lead the race, took the four place, and we got eleven double two double crown. < /p >
< p > precisely because we have this spirit, this spirit of kangaroo (courage to advance), we never give up in the face of a strong opponent, because we have today's spirit of kangaroo. < /p >
< p > < strong > > the third spirit is our "crab eating spirit" < /strong > /p >.
< p > from 1998 to 2005, we used the platform of Alibaba to find many customers in the world, so that the scale of our factory expanded from tens of thousands to thousands of people. < /p >
From P to 2008, we began to work on "Yin man" and set Yin man as a "cotton and flax artist". < /p >
< p > at that time, the factory workshop was on our 13 third floor (the headquarters of the Hui Mei Group Headquarters), with only 20 square meters of warehouse. Now our warehouse already has thirty thousand or forty thousand square feet, we from hundreds of dollars a day, to tens of thousands of dollars a day, to this year, we have created a day's sales of billions of dollars. This way, we all keep innovating anytime, anywhere, if we are still drunk, we won't have this day. < /p >
Less than P, when I worked with a href= "http://www.91se91.com/news/list.aspx Classid=101112107108" > OEM /a >, 98% of them were eliminated. I have a very good friend, the original factory is bigger than me, he is in the management of the warehouse now, and has a salary of more than ten thousand yuan a month. This is the competition in the fierce environment. If we do not have the spirit of eating crab, we will not grow firmly to this day. < /p >
< p > precisely because we have a high sense of crisis and a strong sense of urgency in innovation. It is precisely because of these three spirits that we have achieved some achievements today. < /p >
< p > precisely because of these three spirits, we have passed through waves of crises and have gone through waves of waves. < /p >
< p > below, according to Fang Jianhua's speech at the 2014 annual meeting of the Hui Mei Group (Yin Man Group): < /p >
< p > members and friends of Hui Mei: < /p >
< p > good morning, everyone! < /p >
< p > first, I would like to greet all the guests today by way of greeting by Hui Mei. < /p >
< p > today is the most solemn day in the history of Hui Mei. The reunion of the whole group is gathered today to welcome the dream and innovation in 2014. < /p >
P, just over 2013, I felt very fast. Yin man achieved 760 million sales throughout the year, and achieved 360 million sales in the initial language. The group achieved 1 billion 120 million sales. < /p >
< p > all the reunion beauties are a group of very ordinary people, but we have created an extraordinary enterprise. Everyone has created an Internet women's wear brand legend with you both hands! < /p >
< p > I salute our team! < /p >
P, 2013, we have made a lot of highlights. I think although there are so many impressive achievements, I don't think we have done enough. Why? Because we are far from our customers' expectations, and we still have many details to do. Today, "Yin Fu" represents the guests. Please applaud them and thank them. < /p >
< p > I want to say to you, thank you for your tolerance and understanding in the past year, we will do better and better. < /p >
< p > I also thank the about 4000000 customers of the group for their concern for the brand of the Hui Mei Group. It is because of them that we have today's achievements and achievements today. < /p >
< p > 2013, the Internet industry has undergone tremendous changes. It has shaken the Ministry of Railways and made enterprises such as Xiaomi. This year's double win is much more important than our sales. This victory has changed the ranking and market position of the Internet brand. < /p >
"P" (millet case) many students also use millet mobile phones, millet has about 30000000 fans, behind the nearly 200 people in the team to maintain the huge rice noodle group, a while ago, they sold 150 thousand mobile phones through 10 minutes in WeChat, sold 18 million 700 thousand units in 2013, 31 billion 600 million sales, known as "China's apple". < /p >
< p > to date, it can be said that Internet brand has occupied the dominant position of social consumption. < /p >
< p > I think the success of the Internet lies in whether it can provide consumers with "high cost performance goods" beyond surprises. < /p >
< p > last month, I attended the Guangdong international e-commerce conference. At the meeting, Lei Jun summed up the success of millet is "focus, extreme, word of mouth, fast", but I think the essence of Internet Internet is whether we can make customers screaming cost-effective products. High performance price ratio is not equal to low price, but the advantages of the Internet to the best state, to provide consumers with competitive products and services. < /p >
< p > Lei Jun and Dong Mingzhu have played a 1 billion yuan gamble. If millet can exceed GREE in five years, I think the winner of this gamble will eventually be Lei Jun. < /p >
< p > there are also cases of orange, three squirrels and Tmall cherry cases. These are all very successful and successful marketing cases of the Internet over the past two years. < /p >
< p > a lot of people ask me, why can Hui Mei succeed? In the short span of 6 years, in the short span of the first half of the year, why did the initial language grow fast and steadily in just three or four years? < /p >
< p > we are fortunate to be in the most brilliant era of Internet, < /p >
< p > but we must also face all kinds of challenges urgently. Next, if we do not have enough courage and vision to face the changes of the new era, then we will become a history before the coming era. < /p >
< p > a lot of people ask me, what is the secret of success in your native language and initial language? < /p >
What is precipitation in the 16 year history of P? What is sales? Or brand awareness? Until today, I firmly believe that our most valuable asset is Hui Mei's three great spirits. < /p >
< p > < strong > the first is "sea spirit" < /strong > /p >
P, more than 1000 of us here, all of us are from all corners of the country. We all come from different families and different cultural backgrounds. More than 1000 people, what is the most difficult? I think it's the most difficult to twist a rope, but we did it. < /p >
< p > the show I just saw today has 70 post, < a href= "http://www.91se91.com/news/list.aspx" Classid=101112107102 "> 80" /a "and" 90 ". I saw the appearance after 70. I also saw the appearance of the post-80s generation. After 90 years, we lived in different families, different backgrounds and different thoughts. But when we arrived in the United States, our people in different ages would work together and move towards a goal, no matter you are 70, 80 or 90. < /p >
< p > this year, I saw Yin man and Chu language. In the past year, our two teams have jointly solved many difficulties and difficulties encountered in their work. The two teams have exchanged with each other to solve all the problems encountered in the work. < /p >
< p > this let me see that we are a "big Hui Mei", let me see everyone's mind (three big) spirit, only then we have today's strength, only then has our 2013 victories. < /p >
< p > < strong > second is our "a href=" http://www.91se91.com/news/list.aspx Classid=101112107101 "> kangaroo spirit < /a > < /strong > /p >
< p > eleven this year. The team told me that we are going to win the championship this year. I saw all the common beauties of the remittance, that is, all the beauties were together and embraced together. At the beginning of eleven, our ranking was not very good, but the team adapted the "March of volunteers" and watched CCTV's "economic half-hour". We heard the song "first! First!"; we had the strong belief in taking the first place, and finally succeeded in winning the first prize. Thank you again. < /p >
P, our first language team, I never thought that this year can exceed my expectations. I think it is a great thing to start TOP20 in women's clothing. But I saw a team of beginners, and this year broke into the seventh place in the country. Please applaud them! < /p >
< p > in the group of two, the first language team continued to lead the race, took the four place, and we got eleven double two double crown. < /p >
< p > precisely because we have this spirit, this spirit of kangaroo (courage to advance), we never give up in the face of a strong opponent, because we have today's spirit of kangaroo. < /p >
< p > < strong > > the third spirit is our "crab eating spirit" < /strong > /p >.
< p > from 1998 to 2005, we used the platform of Alibaba to find many customers in the world, so that the scale of our factory expanded from tens of thousands to thousands of people. < /p >
From P to 2008, we began to work on "Yin man" and set Yin man as a "cotton and flax artist". < /p >
< p > at that time, the factory workshop was on our 13 third floor (the headquarters of the Hui Mei Group Headquarters), with only 20 square meters of warehouse. Now our warehouse already has thirty thousand or forty thousand square feet, we from hundreds of dollars a day, to tens of thousands of dollars a day, to this year, we have created a day's sales of billions of dollars. This way, we all keep innovating anytime, anywhere, if we are still drunk, we won't have this day. < /p >
Less than P, when I worked with a href= "http://www.91se91.com/news/list.aspx Classid=101112107108" > OEM /a >, 98% of them were eliminated. I have a very good friend, the original factory is bigger than me, he is in the management of the warehouse now, and has a salary of more than ten thousand yuan a month. This is the competition in the fierce environment. If we do not have the spirit of eating crab, we will not grow firmly to this day. < /p >
< p > precisely because we have a high sense of crisis and a strong sense of urgency in innovation. It is precisely because of these three spirits that we have achieved some achievements today. < /p >
< p > precisely because of these three spirits, we have passed through waves of crises and have gone through waves of waves. < /p >
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