Gome Offline Channel Integration, And Then Come Up With New Supermarket Negotiations And Cooperation.

< p > < strong > department store hypermarket pool < /strong > /p >

< p > Qiao Hongbing, a spokesman for the Wumart group, told reporters that there are dozens of stores to be launched in cooperation with Gome, which will appear in hypermarkets with Gome or Dazhong brand image.

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< p > unlike previous GOME stores, the cooperation with Wumart is "a href=" http://www.91se91.com/news/index_c.asp "joint operation" /a ".

Qiao Hongbing said that the cooperation between wumi and Gome is not a simple lease relationship, and wumi will participate in the whole operation and management.

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< p > Mei Dunjian, assistant general manager of Gome in Guangzhou, told reporters that the 4 boutiques add up to 9000 square meters. The two sides adopt the mode of joint operation. Gome will give certain rent to the bottom, and the excess part of the sales will take the form of joint deduction. The purpose is to enhance cooperation between the two sides.

He Yangqing, vice president of Gome, said that this model had been in the past, but nothing new.

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< p > reporters learned that Guangzhou Gome had similar cooperation with Tianhe City Department Store in Guangzhou, and realized sales of more than 300 million yuan in 2013.

According to Mei Dunjian, Guangzhou Gome is optimistic about this cooperation mode, and intends to continue to search for department stores in Guangzhou to carry out "a href=" http://www.91se91.com/news/index_c.asp "cooperation" /a.

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"P > home appliance industry expert Liu Buchen believes that the position of general department stores is better than that of household appliance chain stores, and the business circles are relatively mature. It is also a good attempt to choose joint ventures with department stores and large stores.

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< p > at the same time, there are many people in the industry believe that Gome choose stores and department stores and other formats are linked in the "tug of heating."

Liu Buchen said that home appliance chain stores and department stores are affected by rent, labor and electricity providers, and the joint mode can enable both sides to share passenger flow and member resources, and jointly promote publicity to ease operating pressure.

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< p > public information shows that in 2012, the average rent of China's top 100 chain enterprises rose by 21%, artificially increased by 20.5%, and the average electricity and water charges rose by 16% over the previous year, which led many enterprises to enter the adjustment period.

He Yang Qing told the media before that the group will still close 50 stores in the first tier cities in 2014.

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< p > modern department stores are also readjust.

According to its official website, modern department stores locate fashion department stores, but these two years have begun to develop into "joint venture + lease + self run". Now, we begin to introduce < a href= "http://www.91se91.com/news/index_c.asp" > home appliance business < /a >.

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< p > < strong > joint venture is difficult to alleviate the fundamental contradiction < /strong > < /p >

< p > Gome's mode of joint operation has already existed in other chain enterprises.

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< p > reporters learned that the IT chain enterprises began to try this area around 2010.

In the interview with the daily economic news, the director of santu cell said that the core of the retail business was location. In 2008, the company began to consider stores in department stores and hypermarkets.

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< p > according to the information of the official website of the grand three cell, the company began to carry out the strategic pformation of "multi-channel and multi brand" in 2010, and accelerated the infiltration of the most easily formed gathering place for consumers such as large supermarkets, department stores and shopping centers in the form of "store in store".

At present, the total number of stores has exceeded 400, covering more than 100 cities throughout the country.

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< p > but the chief executive told reporters that a href= "http://www.91se91.com/news/index_c.asp" > pformation < /a > is not easy. Stores are easy to open, but business is a big problem. Team building, background management and commodity category need to be constantly tested and adjusted.

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What is the attitude of peer enterprises to such a joint venture mode? < p > yesterday, reporters called Suning Appliance and five star electrical appliances to ask whether there was such a joint mode, but the answers were negative.

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< p > an industry told reporters that cooperation between Gome and department stores is unlikely to solve the problem fundamentally, because the main contradiction is the contradiction between online and offline.

However, this joint mode has some advantages in terms of cost and passenger flow.

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< p > in fact, for department stores and hypermarkets, the a href= "http://www.91se91.com/news/index_c.asp" of household appliances, the profit space < /a > is not very high, and it is also difficult to pull too many passengers.

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< p > "electric rice cooker, soya bean milk machine, these small household appliances are upgrading rapidly, and the profits are relatively high. The profits of the home appliances have been very thin, but the advantage is that they can increase the sales of single stores."

The head of a supermarket chain in Beijing said.

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