Dongguan Shoes Are Developing Together On The High-End Industrial Chain.

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< p > statistical data show that in 2013, the GDP of Dongguan was 541 billion 100 million yuan, the growth rate was 9.7%, faster than the average level of the whole province, and the highest annual growth rate was "a href=" http://sjfzxm.com/news/index_s.asp "> 12th Five-Year < /a".

< a href= "http://sjfzxm.com/news/index_s.asp > > Dongguan < /a > officials believe that Dongguan is at the expense of 4 years of development speed and is expected to break through the" turning point "of pformation and upgrading.

As one of the five pillar industries in Dongguan, the clothing and footwear manufacturers in 2013 also ushered in a breakthrough year. The research report shows that the footwear industry in Dongguan, including footwear industry, was the third largest industry in Dongguan last year. Last year 1-10, the industry accounted for 12.73% of the industrial added value above the norm.

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< p > in recent two years, more and more a href= "http://sjfzxm.com/news/index_s.asp" > Dongguan shoe making enterprise < /a > began to push from low-end processing to high-end direction. From the present point of view, most of the enterprises being eliminated are low-end manufacturing enterprises.

A survey shows that Dongguan's textile, clothing, footwear and hat manufacturing industry is changing towards high-end.

Insiders say that most of the fallen enterprises in Dongguan during the recent two years of pition are low-end shoe companies.

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< p > < strong > pformation, and also pfer < /strong > /p >

< p > in Dongguan, the footwear industry is centered on the thick streets, Humen and Nancheng in the western part of Dongguan and in the south. Gao Gao, Liaobu and Shatin also have a certain scale.

The Houjie shoe industry is a demonstration area for upgrading the provincial industrial clusters in Dongguan. Besides shoe manufacturing factories, it also aggregates design, research and development services, as well as leather and other upstream raw materials industries, forming a complete industrial chain cluster.

Statistics show that in the 1-10 month of this year, the added value of textile, clothing, footwear and hat industry increased by 21 billion 979 million yuan, representing an increase of 3.55% over the same period last year, accounting for 12.73% of the industrial added value above the city scale.

In terms of scale, this industry is the third largest industry in Dongguan.

In the 12th Five-Year plan of Dongguan, it was established as one of the five pillar industries in the city.

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< p > in the first two years of the economic crisis, many shoe enterprises in Dongguan went bankrupt.

However, insiders said that in the past two years in Dongguan, there were even more than 100 shoe factories that went bankrupt in one month or so, but nearly 200 new ones were added. During the period of pformation and upgrading, shoemaking industry still has great opportunities.

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In the past two years, more and more shoemaking enterprises are beginning to exert their strength from the low end processing to the high-end direction. From the present point of view, most of the enterprises being eliminated are low-end manufacturing enterprises, "P >" Dongguan a href= "http://sjfzxm.com/news/index_s.asp", "leather shoes industry association", Wang Sheng Pu.

Although the real high-end enterprises are under attack, most of them will be limited unless the owners themselves operate poorly.

The preliminary statistics at the end of 2013 showed that the export volume of footwear industry in Dongguan decreased, but the unit price increased. The final export volume was basically the same as in 2012.

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< p > the relevant personages said that the reduction of the export volume of shoes is mainly related to the high inventory in the market, and is also related to the pfer of enterprises. However, the export unit price has been raised due to the high-end footwear industry.

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< p > in addition, according to Wang Shengpei, with the trend of "double pfer" in Guangdong's manufacturing industry, many shoe enterprises are also shifting. Dongguan's shoe enterprises are pferring to northern Guangdong, such as Shaoguan, on the one hand, and to the outflow of traditional migrant workers such as Hunan, Sichuan and Jiangxi.

On the other hand, shoe companies also aim at Southeast Asian countries such as Vietnam and Kampuchea. According to incomplete statistics from the Asian Footwear Association, there are more than 40 Chinese shoemaking enterprises in Kampuchea, and more than 50% are Hong Kong and Taiwan funded enterprises, many of which are Taiwanese enterprises migrated from Dongguan.

Insiders estimate that since Kampuchea and other countries are cheap, and there are tax incentives, the cost of shoe companies can be reduced by half after two years ago.

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In 2014, the industrial pfer and pformation and upgrading of < a href= "http://sjfzxm.com/news/index_s.asp" > shoes enterprises < /a > are still in progress. P

The pfer of Dongguan shoe enterprises is the pfer of processing links, rather than the pfer of the entire industrial chain. Data show that the 70% high-end shoe orders in the global shoe industry have been diverged to the whole country after receiving orders in Dongguan.

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< p > < strong > shoe material synchronize towards the high end < /strong > < /p >

< p > "from the development direction, < a href=" http://sjfzxm.com/news/index_s.asp "> Dongguan shoes material < /a > these two years are gradually moving towards high-end.

Liu Guomin, vice president of Dongguan footwear materials industry association, said that the upgrading of Dongguan shoe material industry is also part of the upgrading of Dongguan's footwear industry chain.

Liu Guomin, a Putian native in Fujian, came to Dongguan to do business before and after 1994. At that time, the footwear industry in Dongguan had just started, and the trade in raw materials, such as leather, which was matched with shoemaking, had not yet formed a scale.

A group of Fujian businessmen, including Liu Guomin, worked with some Dongguan businessmen to trade shoes and other materials such as leather.

Because of the limited output of domestic leather, such as cowhide, they began importing leather from large areas such as the United States, Argentina, Australia and other cattle producing areas.

Subsequently, their business expanded with the expansion of the footwear industry in Dongguan, and became a part of the complete industrial chain of Dongguan footwear industry.

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< p > Liu Guomin introduced that at present, there are at least 2000 leather traders in Houjie, mainly the "a href=" http://sjfzxm.com/news/index_s.asp "leather raw material < /a >, which is needed for shoemaking.

The same is cowhide, different grades and different prices.

According to the introduction, the difference of the quality of leather is also reflected in the price. It is also cowhide. The low end is less than 15 yuan per foot, and the wholesale price of high-end leather is 25-30 yuan per foot.

Liu Guomin estimates that about 70% of leather traders are now turning to high-end leather.

He believes that the quality requirements of customers are upgraded, and the quality standards of products such as European and American export destinations have been upgraded, all of which promote the upgrading of shoe materials.

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< p > Wang Zhaoliang, Executive Deputy Secretary General of Dongguan leather and footwear industry association, said that the footwear industry is at the high end, which is closely related to high-end materials, new processes, new designs, and so on.

Wang Zhaoliang told Nandu reporters that the manufacture of a pair of shoes usually requires 40 to 50 raw materials. With the development of Dongguan's footwear industry, these upstream raw materials industries have developed considerably in Dongguan. "The perfect industrial chain is also the core competitiveness of Dongguan's footwear industry."

Wang Zhaoliang said that some factories moved to inland provinces, and some found that some raw materials were not well stocked, and they needed to replenish the goods in Dongguan, at least for a day. In case of a similar situation in Dongguan's local factories, "a salesman can get goods on the street in 1 hours."

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< p > with the upgrading of manufacturing to high-end customization and lean production, the demand for high-end mechanical equipment is also increasing.

Huang Jingguang, vice president of Dongguan Machinery Industry Association, also told reporters in an interview with Nandu that in 2013, the consumption of high-end machine tools in China increased a lot, and had formed a major trend.

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< p > on the industrial scale, Dongguan's industrial chain is well matched and the advantages of industrial clusters are obvious. Zhang Hong, deputy general manager of the world shoe base, pointed out that 70% of the high-end trade orders of the global footwear industry have been diverged to all parts of the country after receiving orders from Dongguan, including orders from Zhejiang and Wenzhou from Dongguan.

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< p > < strong > 2.5 industry + headquarters concept < /strong > < /p >

< p > last November 6th, < a href= "http://sjfzxm.com/news/index_s.asp" > the fifth world footwear development forum < /a > was held in Houjie, Dongguan.

The Forum gathered more than 700 people from all over the world in 16 countries and regions. Participants believe that the Chinese manufacturing industry, including the shoemaking industry, should extend the industrial chain. Some enterprises in Dongguan have embarked on the "2.5 industry road", which will be a major trend in the future.

The so-called "2.5 industry" refers to the intermediate industry between second and third industries. It has the functions of the three industry management center such as service, trade and settlement, and the functions of the two industry, such as the unique R & D center, the production center of the core technology products and the modern logistics operation service.

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< p > Wang Zhaoliang introduced that at present, a certain size of Dongguan shoe enterprises basically own their R & D and design team, which can improve their products and upgrade their design according to their unique needs.

At the same time, some enterprises with relatively strong strength have invested considerable in research and development. Many enterprises have developed their functions in addition to improving their design level.

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< p > in Dongguan Houjie, including < a href= "http://sjfzxm.com/news/index_s.asp" > world shoe industry base < /a > and Dongguan shoe market, such as New World Bank and Nanfeng international, have been established.

Insiders said that in the pition to the footwear industry, they also invest their capital in the footwear industry.

Zhang Hong believes that the headquarters of the footwear industry in Dongguan can not move to Southeast Asia, and can not find a place to undertake the entire huge industrial chain.

The concept of headquarters is the trend of footwear industry in Dongguan now.

At present, the world's top industry associations and associations are headquartered in Dongguan, and the R & D centers of many industry giants are also in Dongguan. Dongguan will become a trading platform for shoemaking industry in the future.

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< p > in the shoe industry's exports encountered difficulties, many of Dongguan's original export only shoes enterprises also began to test the water domestic market.

"Factory shop mode" is the result of water trial.

Last year, the Dongguan leather shoes Association's first factory store, Houjie, was formally operated by the Japanese stores, and its membership increased from 10 to more than 20.

At present, the high-speed rail shop in Humen, Dongguan, has an area of 1200 square meters, which has doubled in size.

Most of these member companies were engaged in export business, most of which did not have domestic sales experience.

Wang Zhaoliang introduced that the appearance of factory shops can help member enterprises to digest part of their inventory and save costs. At the same time, factories and shops do not need them to bear admission fees, manpower and other costs.

In the future, member enterprises will form a "brand alliance" to break the constraints of "individual combat" and expand outward.

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Yifu Lin, vice chairman of the National Federation of industry and commerce, pointed out that domestic enterprises could consider going further, for example, to the current African countries with only 1/4 of Dongguan's wages, P said.

However, Wang Shengpei said that most of the enterprises that moved away were mostly low-end shoemaking, or relatively low-end processes in shoemaking, such as shoe making.

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< p > recently, even a lot of shoe enterprises began to return to the shoe industry center in Dongguan. Wang Zhaoliang said that the system, culture and quality of workers in Southeast Asian countries are much different from that in China. In addition, the political situation in some countries is not stable. Many enterprises often face "acclimatized" phenomenon after pfer, and the management cost and labor cost are also improved.

Earlier, some experts said that Wang Shengpei had thought of pferring his shoe companies to Southeast Asia. He went to investigate and found that local workers had poor technical skills. Skilled workers in Dongguan could be two to three times more efficient than local workers.

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< p > < strong > cooperation in the industrial chain < /strong > < /p >

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Dongguan shoe material association < /a > will be told by Nandu reporter that Dongguan cooperation between industry chain is also a major trend of future development.

In the years of common development, enterprises in the upstream and downstream industries of the industry chain have gradually formed a whole, and some enterprises are also developing together in the crisis to tide over difficulties.

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< p > Fan Weiji, who is only 26 years old, rented a shop with his brother in Houjie street in Dongguan 4 years ago, and opened a Wansheng leather company, which mainly sells shoe material and leather.

Prior to this, Fan Weiji worked in Liu Guomin's leather trading company. As a fellow townsman, Liu Guomin supported Fan Weiji's entrepreneurial ideas and provided him with support for goods and funds when Fan Weiji started his business.

"The cake will grow bigger and bigger."

Liu Guomin thinks so.

He has helped many companies to start their own businesses. As a foreign businessman, he has been doing business in Dongguan for many years. Although he has been severely suppressed by some competitors, he doesn't care.

On the contrary, he believes that only with joint development and mutual support can we establish a better business order and promote the progress of the industry.

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< p > this situation also exists in shoemaking enterprises.

Wang Zhaoliang said that some shoemaking enterprises need to pfer the process of vamp and so on. There are some old employees from Hunan and Sichuan provinces. Business owners often support these old employees to go back to their hometown to start their own businesses, give financial or equipment support, or cooperate to run factories, or invest locally to hire veteran workers as factory directors.

Wang Zhaoliang said that these old employees are skilled in technology, and often do factory managers and other jobs in Dongguan. They are familiar with the local conditions of their hometown, and have more advantages in managing factories locally.

"In fact, it also gives employees an opportunity to start their own business."

Wang Zhaoliang told reporters in Nandu that over the past two years, a large number of processed upper vents have been processed from Sichuan, Hunan and other places, and processed into finished shoes after Dongguan.

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In the past two years, when faced with the impact of the international a href= "http://sjfzxm.com/news/index_s.asp" and the economic crisis < /a > P, different links in the industrial chain can often face difficulties together.

Chen Zhilin, director of Dongguan Nanfeng International Trade Plaza, said that last year, Cage, a famous American sports shoe, met the problem of capital chain. He asked the manufacturers in Dongguan to extend the sum of money from normal 30 days to 60 days.

In the face of this situation, the upper shoe supplier also gave support and extended the payment time.

In 2013, Skech's sales in the United States increased sharply, and the corresponding orders increased greatly.

Liu Guomin said, because in the long run, all enterprises in the industrial chain can maintain good mutual trust, which is the basis for cooperation.

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