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Turning The Turning Point Of Dalian Garment Industry Into A Stage Of "Slimming"

2014/1/22 9:36:00 217

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last year, the forum that "let Dalian brand go to the world" has just concluded. The discussion shows that the stage of "Dalian clothing" < a href= "http://www.91se91.com/news/list.aspx Classid=101112107102" > thin body shape < /a > has become the main keynote now. By the double influence of domestic and foreign markets, Dalian garment enterprises have dropped from about 1800 to about 1200 in recent two years, and 1/3 has disappeared. 
 and there are two main reasons for the "downsizing" of Dalian clothing enterprises. One is that most of Dalian garment enterprises are engaged in OEM processing and rely on the international market. At present, the international market is depressed, which brings fatal effects to the enterprises. The other side is the rising cost of domestic labor, which has been subjected to the domestic and international environmental impacts, and has become the only choice for many enterprises. 
 at the same time, it is noteworthy that the number of independent brands is increasing rapidly. More and more Dalian clothing enterprises begin to create their independent image through brand. For OEM enterprises, when orders are reduced, only through the digestion of products in the domestic market, it is necessary to have their own brands, only to make clothes for others, it is very difficult to survive. At present, there are a number of brands such as Ness Phil, nalok Lu, AI Rowley and so on. 
 by the double influence of the reduction of foreign market demand and the increase of domestic production costs, the development of garment enterprises in Dalian has been very difficult in recent years. However, a group of data is still somewhat surprising. The reporter learned from the forum of "let Dalian brand go to the world" held in September 17th, that in the past two years, garment enterprises in Dalian have vanished about 1/3, and have dropped from about 1800 to about 1200. Experts believe that this trend will continue for a period of time, "thin body shape" is becoming the main tone of the development of Dalian's clothing industry. 
 "thin body": 1/3 enterprises die out /p >
 it is understood that < a href= "http://www.91se91.com/news/list.aspx Classid=101112107108" > Dalian garment enterprise < /a > has reached the peak of 2000, and has remained at about 1800 since then. In the past two years, the number of enterprises has dropped to about 1200. Insiders said that whether the previous 1800 or the current 1200, of which 90% of the enterprises are engaged in OEM processing, product sales are highly dependent on foreign markets. Foreign market downturn has brought fatal impact to enterprises. 
 the sharp rise in domestic production costs also brings great pressure to enterprises. At present, the monthly salary of a garment enterprise worker is around 3000 yuan, at least 1000 yuan more than 3 years ago. The price of land, water, electricity and other production factors and environmental protection costs are also rising. The market is shrinking and the cost is rising. Closing down has become the only choice for many enterprises. 
 "shaping": establish a unique mark with the brand .
 despite the rapid decline in the number of enterprises, there has also been a positive sign of concern, that is, the rapid growth of independent brands, and more enterprises begin to create their own unique image through brand. 
 Tian Ping, President of Dalian clothing association, said that when the a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > OEM processing < /a > was in good condition, most enterprises did not seriously think about building their own brands. Insufficient pressure led to insufficient motivation. But in the past one or two years, the awareness of Dalian clothing enterprises to create their own brands has obviously increased, and a large number of brands such as Ness Phil, nalok Lu and AI Rowley have been born. "An important reason is that the forced mechanism has played a role. Enterprises must find ways to digest their capacity when the order of OEM processing is decreasing. They should try their best to open up the domestic demand market directly to the end consumers, and directly face the market, they must have their own brands." Tian Ping said. 
 Tian Ping has been proved in the enterprise. Dalian Huaying Garment Group is a large garment enterprise in Dalian, but the main business of many years is still OEM processing. In 2009, when the international financial crisis intensified, the enterprise quickly created the "children's clothing brand" nears Phil ", increased the development of domestic market with its own brand, gradually melts the crisis and embarked on a healthy development track. Zhu Danying, chairman of the company, said that if clothing companies want to survive in the future competition, they must create and operate their own brands and not go before the OEM processing process of "dressing for others".