2014 Luxury Goods "Forecast" Price Rise VS Price Rise

< p > near the Spring Festival, it is the time when the brand is greatly reduced. The eyeful SALE stimulates people's desire to buy. But some consumers who want to buy one or two luxuries for their own gifts are entangled. Others are discounted, and their turn is to catch up with the rise in price or the price of the horse. Why is that so? < /p >

< p > > 2013 a href= "http://sjfzxm.com/news/index_s.asp" > luxury brand < /a > sales in China are not ideal, not only in China, but also in the global market.

In such a case, prices will rise. In doubt, please ask friends in Europe to go to the front to inquire about intelligence. The result is: last year, the price of luxury goods in the European market did rise. Whether the price of the brand will rise in 2014, the staff of the brand store have not yet received the notice. Some discount village salesmen say that they will rise in price, but the time and the scope are uncertain.

After some investigation, the author found that this kind of salesman "predicted" the price rise situation is also very popular in China.

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< p > < strong > why does the price increase < /strong > < /p >

< p > in fact, the price increase of luxury goods is already an unwritten rule. It is like routine business. It will adjust prices one or two times a year in spring or at the end of the year, rising by 3% to 5% each time. Even if the market is depressed last year, the price will continue to rise.

In October of last year, LV French official website price adjustment, including the classic series NeverFull, Speedy, Noe, Alma and so on, increased from 8% to 10%, equivalent to RMB 200 yuan ~1840 yuan.

At the same time, Herm s, Chanel, C line, Saint Laurent and other brands also began to act. Among them, a href= "http://sjfzxm.com/news/index_s.asp" > Chanel "Chanel" French stores only purse increased by about 1000 yuan, but most products still have 1000 yuan left right difference with the domestic market after adjustment.

For example, the purchase price of the Saint Laurent button is about 5480 yuan. After that, the price rose by 1500 yuan, or 30%.

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Less than two years ago, most of the experts interviewed by reporters said that the scarcity of raw materials and higher labor costs were the main reasons for the increase in the price of luxury goods. But this year, more people in the industry say that the rise in the price of luxury goods is an operation strategy for the brand to face the weakness of the market. P

High price is a big symbol of luxury goods. In the economic situation of exchange rate change and inflation, no price increase means depreciation. It also means the loss of supporters. Therefore, the price increase is for "staying guests".

Moreover, the brand can raise its rankings through rising prices, and then starve marketing, so the price increase can also be "attracting customers".

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< p > but with a careful analysis, the "hateful person" seems to have "pitiful places". There are also some reasons for the rise in price, and this strong pressure comes from Chinese consumers.

Last year, many luxury brands reported that China's market growth slowed down and was overtaken by other countries.

But this is only a geographical problem. The Chinese are still the biggest consumers of luxury goods, but Chinese consumers are keen on overseas shopping or overseas purchasing.

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In order to alleviate such embarrassment and make up for losses, some luxury brands can only adjust prices to narrow the gap between products in Europe and Asia Pacific region, so as to guide consumers to spend more on local consumption. < p >

Prada group has said that if the euro continues to be weak, then in order to reduce the price gap with China, we may consider raising the price of products in Europe by 10%, but will not raise the price of products in the mainland of China.

The LVMH group has also publicly stated that its business in China has been affected due to the difference in prices at home and abroad. The chief financial officer of the group did not say that it would raise the price of its products in the European market, but LV did rise in Europe.

In order for Chinese consumers to return to China to buy products, consumers in Europe are lying.

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The price of < p > < strong > is not equal to the value preserving < /strong > /p >

< p > in the face of < a href= "http://sjfzxm.com/news/index_s.asp" > price increase < /a >, the first idea of most people is to rush ahead and buy it before it.

Therefore, purchasing will say: "now do not buy, it will be more expensive in a few days, you see that a certain brand has risen, and a few days later, a certain brand will also rise, before the price increases."

The sales staff of luxury brand counters in China will also remind customers that "these luxuries have been used and can be used as collection investments. The future pfer price may be higher than the purchase price and can be preserved."

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< p > after the salesmen made a large number of calculations with you in a gentle tone, the value of luxury goods is gorgeous. But is this really true? Is luxury really worth keeping? The answer is No.

Businessmen have changed the concept, even if you buy the bag increased by 1000 yuan, you can only say that you accounted for 1000 yuan cheaper, which has nothing to do with preserving value.

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< p > luxury goods are different from antiques. Antiques can be auctioned and collectable. In a situation of rising prices, every paction can bring considerable profits, but the pfer of luxury goods is almost finished in second-hand stores.

According to a reporter's survey, even the brand new high-end brand bags, in the secondary market, its value is the original price of 3~7 fold, most of which are less than 50 percent off.

Moreover, recently, the luxury second-hand market has begun to decline.

In December 2013, Hongkong second-hand luxury goods retailer Milan station issued a profit warning. It is expected that the group will have a significant loss in the fiscal year ending December 31, 2013 compared with the 2012 fiscal year. In the first half of 2013, the revenue of Milan station fell by 12.2% compared to the same period last year, with a net loss of HK $10 million 354 thousand (about 8 million yuan).

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< p > a person in charge of a pawn shop in Tianjin admits that at present, the major luxury brands are basically mass production, and the so-called limited edition is also everywhere, which greatly reduces the specificity and scarcity of luxury goods in the past.

Only a small number of antique luxury goods are worth keeping. Luxury goods sold in the mall can be said to have no investment income.

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< p > although a href= "http://sjfzxm.com/news/index_s.asp" > luxury goods < /a > "value preservation" is a nonsense, but the price increase is imperative. At the end of 2013, the brands such as a href= "http://sjfzxm.com/news/index_s.asp" > Balenciaga < /a > have already raised their prices in the European market, but at present, the Chinese market is still very stable, and no price rise has yet been received.

Although compared with the international market, the price of luxury goods in China will be relatively small, but the "no rise" mentioned by some brands should not appear.

Insiders predict that the price increase will reach China in March 2014.

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