The Fast Fashion Giants ZARA, H&M And UNIQLO Gathered Have Their Own Personality Traits.

Synchronized with luxury brands, many fast fashion brands collectively enter IFS. H&M will sell its home products for the first time. UNIQLO is the largest store in Chengdu. ZARA sister brand Massimo Dutti/Bershka/Stradivarius Qi Qi opens shop. In addition, sports brand Adidas and big hot New Blance and other brands also appeared in IFS.

As the third luxury city, Chengdu's international first-line brand will reach more than 80%. The rapid growth of luxury goods in Chengdu has also sent strong signals to fast fashion products.

As an industry that is attached to luxury, the fast fashion always keeps pace with the luxury brand. Where the luxury brand goes, the fast fashion brand will follow wherever it goes. As a result, we will see a lot of fast fashion brands in the newly established Chengdu international financial centre (IFS), which is known for its luxurious landmarks.

In addition to the familiar fast fashion brands, sports brand Adidas and the current hot New Blance brand will also be released in IFS, creating a IFS style belonging to young consumers.

First sale of household products

Women's wear, men's wear, teenage wear, accessories, home products and so on.

Provide consumers with attractive prices, latest trends and excellent quality.

H&M Chengdu IFS International Financial Center store is located in the first and the two floors of the three section of Hongxing Road, Jinjiang District, Chengdu. The shop area is about 2471 square meters, providing women's clothing, men's wear, teenage clothing, accessories and household products, and many other products. Here, consumers in Chengdu and surrounding areas can easily enjoy the attractive price, latest trend and excellent quality of H&M.

Magnus Olsson, general manager of H&M Greater China, Singapore and Malaysia, is pleased to say, "since H&M entered China in 2007, H&M has developed rapidly. We are very pleased to welcome H&M's eleventh stores in Chengdu. At the same time, we are very pleased to announce that the IFS store in Chengdu will sell H&M products for the first time, and the H&M household series will also uphold the principles of fashion and quality at a preferential price, so that every consumer will feel the warmth of home.

For the first time in China's H&M HOME spring home series, the products of Bohemia, naturalism and refreshing style are launched for modern life. It includes tablecloths, cushions and rectangular tablecloths with beautiful flower designs. The Bohemian wind is applied to the ultimate wooden bowls, stained glass vases and candlesticks, some of which are semi impregnated to show gradual effects.

Since its entry into China in 2007, H&M has more than 170 stores in mainland China, including 19 in Shanghai, 15 in Beijing and 11 in Chengdu. The number of stores and the speed of opening stores in Chengdu also confirm Chengdu's consumption power and market position.

　 Chengdu's largest store

UNIQLO IFS new store is located at 5-6F, covering an area of nearly 2000 square meters.

Chengdu's largest UNIQLO store was interviewed by the newspaper. The relevant department of the UNIQLO marketing department said, "in developing the market in the southwest, Chengdu has become a place of choice by virtue of its spending power and development potential." So, beside the cute panda installation art outside the IFS store, it is the bright uniqe light card. According to the marketing department of UNIQLO, its IFS new store is located in 5-6F, spanning two storeys, covering an area of nearly 2000 square meters. It is well deserved to become the largest UNIQLO store in Chengdu. {page_break}

Sister brands unveiled

ZARA is also part of Spain's INDITEX group.

Massimo Dutti/Bershka/Stradivarius Qi Qi shop

You may be very familiar with ZARA, but when it comes to the three brands of Massimo Dutti/Bershka/ Stradivarius? Is it a bit strange? Actually, they are all fast fashion brands jointly owned by ZARA and INDITEX group, and this group will be unveiled with the opening of IFS.

Massimo Dutti is more expensive than ZARA. Designer Style, price and quality are much higher than ZARA, and the route is elegant OL fashion. The brand is limited to each shipment, weekly visits to the store can see the new goods shelves, if a style in the shop has no one to buy, less than the season will be off the shelf.

Massimo Dutti brand men's wear and women's wear have their own unique style, capturing the latest fashion elements based on casual and moving design concepts.

Massimo Dutti is comprehensive. clothing The brand has more than 390 chain stores in 29 countries.

Bershka was founded in 1998 with the goal of the young market, winning the design style of young avant-garde, full of street sense, and taking the sexy line as the main force to drive the fashion trend and ignite people's passion. Inditex

Bershka's store features an avant-garde appearance, which aims to satisfy young people's pursuit of street fashion, music and art. In the Bershka store, you can watch videos, list CD or read magazines, get unusual shopping experience.

Stradivarius brand is also attractive, creating fresh and creative women's beauty is the soul of Stradivarius women's clothing brand. Stradivarius brand women's clothing is keeping pace with fashion and is a new trend designed for creative women who are energetic and passionate. Clothes & Accessories Brand. The avant-garde products provide the latest fashions, colors, patterns and accessories for the fashionable women, so that young women can never stop falling in love with them.

In IFS new store, you can see that even the design of Stradivarius brand women's wear shops combines the most fresh ideas, unique materials and special decorative items, creating a refined and elegant shopping environment, enabling the store to be full of the urban fashion and provide customers with the pleasure of shopping. link

In addition to the fast fashion brand, IFS has brought many first-line cosmetics brands, including Armani beauty dressing line Armani Beauty, high-end cosmetics brand La Prairie, Lancome and Chanel have separate counters. The most amazing thing is that the Clarisonic, the face washing device sold on the channel of Si Fu Lan, will also open an independent counter in IFS, bringing the magic of the artifact to the Chengdu consumers. Reporter's notes

As a fast fashion enthusiast, I went to visit several fast fashion brands on the day of IFS's opening.

In recent years, fashion designers are no longer as famous as they used to be, but began to mix in the way of fast fashion mix and luxury. Like IFS, there are the top luxury brands and the fast fashion brands. Everyone who loves fashion and loves life can find what they need.

Every fast fashion brand has its own personality traits, like the designer of H&M who works with limited money every year, and most of my sweaters and shirts come from UNIQLO, and I want to choose several more personalized and mature styles. clothes I will go to ZARA to have a look. At present, all the fast fashion brands newly opened by IFS have already put up the latest Spring Festival. You must go to the front of fashion.