2013 Mani Brand Revenue Of 130 Million Euros Was Unchanged From 2012.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Marni < /a > mani realized total revenue of 130 million euros in 2013, unchanged from 2012. The CEO of GianniCastiglioni, in an interview with WWD, explained that 2013's performance was seriously affected by the weakening of the yen.

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< p > 2014, when Marni < a href= "http://sjfzxm.com/news/index_s.asp" > mani < /a > was established 20th anniversary, the brand plan celebrated a number of celebrations, and GianniCastiglioni also set the goal of doubling sales in three years.

To achieve this goal, Marni mani will strive to improve business and management structure, enhance the insight of market demand, reduce the time from design to product shelves, and make efforts in marketing.

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< p > GianniCastiglioni points out that with the development of a href= "http://sjfzxm.com/news/index_s.asp" > men's wear line and accessories accessories, Marni mani's product structure has also become more balanced. In 2013, the proportion of women's clothing made up of brand core clothing accounted for 72% of total revenue, and accessories accounted for 25%, which means that men's clothing accounted for 3% of the total, compared with 2012, there was no progress.

GianniCastiglioni said last month that it hopes to increase the sales of men's clothing to 10% in the next two or three years.

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< p > Marni mani will open a new store in SloaneStreet, Chengdu and San Francisco in London this year. Next year, we plan to establish "a href=" http://sjfzxm.com/news/index_s.asp "brand exhibition room" /a "in New York.

The first advertisement of the brand will be released at the end of this year.

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< p > GianniCastiglioni and wife ConsueloCastiglioni founded Marni mani in 1994, a chief executive officer and a creative director. Their daughter, 31 year old CarolinaCastiglioni, is responsible for online business and special projects. The 25 year old son, GiovanniCastiglioni, is a standard family business.

In addition, GianniCastiglioni also led the family fur business Ciwifurs.

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< p > December 2012, < a href= "http://sjfzxm.com/news/index_s.asp" > Diesel < /a > boss RenzoRosso has acquired most of the shareholding of Marni through OTBSpA of Luxemburg holding company, which also enables Marni to have more expansion capital.

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