Shi Xiaolong Brand Pioneered Lifelong Endorsement
When each shoe brand invites spokesmen, most of them take a few years' endorsement.
Recently, however, Quanzhou Shi Xiaolong company broke the rules and invited film and television star Shi Xiaolong to speak for life.
Shi Xiaolong's contact with Shi Xiaolong began as early as 1999.
According to Lai Guocheng, general manager of the company, he invited Shi Xiaolong to be a spokesperson for other brands, but he really thought of "Shi Xiaolong" as a brand to manage, but the original idea came from Shi Xiaolong's brokerage firm.
Although there are star resources, but the production and processing capacity and sales channels and other aspects at that time failed to match, so this idea is slow to implement.
So the brokerage company later offered to find Lai Guocheng to cooperate.
Considering that other brands invited Shi Xiaolong as a spokesperson, the result was good. Lai Guo Cheng agreed.
Lai Guocheng said that the practice of using star names as brand names can help enterprises to quickly promote their brands. The way of lifelong endorsement can also guarantee the brand's sustainable development and reduce the cost of enterprises.
Related links: the latest trend of Shi Xiaolong clothing in Shanxi
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