Foot Friends Take The International Brand Route In Shoe Exhibition

Reporter: Hello, manager Li. Thank you for your interview. Could you tell us something about this exhibition? Manager Li: Zuoyou is the first time to participate in the professional exhibition of shoe industry, and we have exhibited more than 110 products this time. With the increasingly fierce competition in children's shoes market, it is necessary for children's shoes enterprises to seek breakthrough and develop brands. As a professional exhibition in the shoe industry, Dongguan International Shoe Fair is a good platform for us to establish brand image and promote brand, and also a favorable springboard for foot friends to enter the international market. Reporter: what do you think of the effect of this exhibition? Manager Li: although today is only the first day of the exhibition, the effect is good. This year, Zuoyou has changed its development strategy and launched its own brand, leodica, from wholesale to focusing on brand construction and promotion. This time, our products are very rich and highlight the brand characteristics. So there are a lot of potential customers visiting our booth today. Reporter: Zuoyou will take the road of brand this year. Please introduce the specific situation. Manager Li: Zuoyou's previous development route mainly focused on acting cartoon images. But after the adjustment of market strategy, this year, the company transformed from the authorization of cartoon image to positioning its own brand. The existing operating brands are "Zuyou" and "leopica". Among them, the brand image endorsements of foot friends are cartoon authorized "Diya Altman" and "changeable little girl", which are positioned in sports and leisure, facing the general consumer groups; the brand image endorsement of "leidica" is the cartoon authorized "superstar God" and "flying little policewoman", which is positioned in the fashion leisure and oriented to the middle and high-end consumer groups. Reporter: what's special about the products on display? Manager Li: the products exhibited this time mainly give people a refreshing feeling in terms of style. Foot friend's previous product style is mainly cartoon. However, this year's foot friend has taken the brand line, so it has made a great breakthrough in its products. for a long time, foot friends have determined the brand appeal of "health care expert", playing the health function card, and committed to the foot care of Chinese children. Therefore, we still choose the materials with superior quality in the product materials. Starting from the health, we integrate scientific and technological elements, so that children's feet can get comprehensive care. In terms of product style, Zuoyou has broken through the previous cartoon based product image, turned to a simple and generous style, highlighting the product line. On the other hand, brand internationalization is the mainstream trend of brand development. Healthy products + simple and generous style will help Zuoyou brand to enter the international market. What are the unique features of foot care products? according to the characteristics of children's love of sports, in September this year, foot friends launched ultra light anti-skid function shoes. This is a great breakthrough in children's shoes industry, and also a concern of foot friends for children's health. Anti slip, super light and anti slip. ultra light: the sole is made of a new type of rubber foam material, which has the characteristics of high foaming and light weight, and its weight is only 30% of that of ordinary shoes. Strong elasticity: compared with EVA plastic foam sole, rubber injection foam pores are even and delicate, and quickly rebound and restore under pressure, with good collapse resistance, compression and ductility, soft and comfortable hand feeling and wearing feeling make children comfortable and parents feel at ease. Good skid resistance: the rubber injection foam with static friction coefficient up to 2.5 is used to meet the needs of strong and wear-resistant and improve the safety factor. It is the best choice for children's sports and leisure in the new era. Reporter: Thank you, manager Li, for your interview. I wish you a great success in this exhibition! Related connection: Shanxi Zuyou general agent investment promotion notice