Association News: CFA'S Support For Foreign Funded Service Enterprises In Humen

Under the epidemic situation, clothing City Humen Of foreign enterprise What is the development situation? What are the difficulties? How to develop in the future?

On the afternoon of July 17, sun Ruizhe (first from left), President of China Textile Industry Federation, led an investigation group composed of Yan Yan (second from right), director of social responsibility Office of China Textile Industry Federation and deputy director of China Textile Information Center, Li Bo (fifth from left), deputy director of Productivity Promotion Department of China Textile Industry Federation and deputy director of China Textile Information Center In Humen, Huang Peimin, deputy mayor of Humen Town (second from left), Tan Zhiqiang (third from left), Wang Baomin (fourth from left), director of Humen clothing industry management committee, and others accompanied the research group to conduct field investigation on well-known foreign-funded enterprises in Humen Xianxin Garment Co., Ltd 。

On the same day, sun Ruizhe and his party visited the production workshop and office building of Xianxin Garment Co., Ltd. to deeply understand the company's product characteristics and development since the epidemic.

During the exchange, Claudine Bertinotti, founder of the company (first from the right of the figure below) and Laurent lenoble (first from the right of the figure above) introduced the company's relevant information.

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According to reports, Xianxin Garment Co., Ltd. has been rooted in Humen for nearly 30 years and settled down in Humen in 1992. Its product positioning is medium and high-end women's wear, which is 100% exported. It is mainly sold to the UK and Australia, especially in the UK, which is very popular. Even the fashion worn by Princess Kate in England when attending many important occasions is "Xianxin". At first, the company's employees were less than 200, and then gradually developed. At its peak, the number of employees reached more than 800. The outbreak had a great impact on the company, with orders falling sharply to 30% of the previous year. In order to tide over the difficulties, the company has implemented measures to increase revenue and reduce expenditure, such as reducing the number of employees to more than 500 and taking turns to work. At the same time, it is planning to transform from foreign trade to domestic sales.

British Princess Kate's fashion for "show the heart"

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In this regard, sun Ruizhe said that in the face of the current foreign epidemic situation has not been controlled, timely transformation from the foreign market to the domestic market is an effective response measure. At the same time, enterprises should also strive to innovate, develop new products, create their own brands and enhance their competitiveness. In view of the problems raised by "Xinxin" that it is inconvenient to machine wash the pure silk fabrics of the company, and it is urgent to change suitable new materials and fabrics, sun Ruizhe immediately said that he would help "Xinxin" contact such enterprises that can machine wash high-quality new fabrics (silk and acetate fiber and other blended fabrics) at will to help them solve the problem.

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Huang Peimin said that he hoped that "Xianxin" would continue to take root in humen and develop the clothing industry. The government would, as always, give sufficient support to help enterprises transform from export to domestic sales, take the road of independent brand, and try to help enterprises overcome the current difficulties.