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China Russia Fur Trade Forum Held Standard Inspection Fur Products

2014/1/23 12:29:00 36

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Sino Russian Fur Trade Forum Testing Standards Fur Products

the quality standard is used to measure whether the fur product is qualified /p >
 > Russia a href= "http://www.91se91.com/news/index_c.asp" > fur products < /a > Yip chin Na, director of the Institute of design and manufacturing technology, published the report on the quality requirements of Russian fur products, and expounded the quality structure of fur products. According to the report, the basic characteristics of fur are consumer goods, which are industrial products, which are characterized by usability, aesthetics and ergonomics. Fur products need to meet certain quality standards and make the wearer feel comfortable, warm and hygienic. Fur products should meet the aesthetic needs of the whole society, while satisfying the needs of part of the population's identity and symbolism and the pursuit of high quality and low price for some people. In order to satisfy people's needs for different levels of fur products, we need a series of quality regulations, technical specifications and after-sale services. Therefore, the government should formulate a series of laws and regulations to regulate the entire industrial chain. 
"P > " Yip chin Na ", director of design and manufacturing technology laboratory of Russian fur products research institute," /strong > 
 the rising rate of fur products returns this year reflects that consumers are gradually enhancing their rights protection and legal awareness. In the current market, the phenomenon of shoddy is still common. Rabbit fur is impersonated as high-grade fur, and mink is assumed to be a sable, posing as an upscale brand with ordinary mink brand. The Russian standards agency is actively developing the identification method for fixed-point sampling inspection of fur, and has begun to strengthen equipment renewal. Fur inspection can be carried out through a microscope, and counterfeit phenomena can be found in time. Actively popularize fur identification knowledge and promote it in all aspects of production, manufacture and sale. The fur auction site also needs to establish a rapid inspection method. It is necessary to use the microscope to inspect the gross and length of the hair and detect the chromatic aberration. 
 the quality of fur products is determined by raw materials. Some products fail to reach their due shelf life, and even the mechanical fracture of sleeves, shoulders, backs, pockets, and so on, and so on. It is due to the incorrect operation process in the production process, the quality of the wool plate in the sewing process is not good enough, and some edges and corners are not cut off. Whether a fur garment is qualified or not needs to be measured in three dimensions: body length, chest width and buttocks width, and the three are indispensable. 
 of course, the adoption of new technology will have certain risks. Moreover, the industry recognised that the quality of hand-made products is higher than that of mechanically made fur products. This is also an important feature of the fur industry from other industries. How to develop and implement new technology still needs to be explored. 
 the product is inexpensive and also requires the pursuit of creative design 
Dai Anping, vice president of the North American Fur Trade Association, senior marketing vice president, emphasized that the quality of fur products is guaranteed and the price is reasonable. The sales volume in the Russian market is very impressive as long as the quality of fur products is guaranteed in P. In her latest report on the global fur marketing market, China and Russia are still the largest market for each other's trade. Therefore, for Chinese enterprises, as long as the provision of high-quality fur products, its future in the Russian market has great potential for development. At the same time, besides the Russian market, North America and other European markets also show huge market demand for high quality fur products. 
 according to statistics from the relevant institutions on the 2013 autumn and winter four fashion week shows, fur has become the mainstream designer's love, and 70% of the show has adopted fur elements. In New York and London Fashion Week, 2/3's show has fur elements. In Paris fashion week, 80% of the designers used fur elements, while Milan fashion week, the proportion was up to 86%. Dai Anping said that to make fur more popular, enterprises must respond to market demand and understand market information in time. More importantly, the brand must pursue creativity in products. 
 however, how can we break through the bottleneck of the current market and let the market release enormous potential? 
 training young designers to become the backbone of the industry. 
 the a href= "http://www.91se91.com/news/index_c.asp", which was awarded the Russian National Prize, and the fashion designer /a, Elina introduced the present situation of fur clothing in Russia. Through the market, she can see that the traditional fur is not chasing hot spots, the specifications are too simple, and the output is increasing every year, but demand is not directly proportional to it. In the long run, the market needs new aspirations. I Rina suggested that fur suppliers should use their hands and eyes to see and judge, choose the "fit" expression and make their own style, thereby extending their unique brand. 
 fur clothing industry should spend more time on design and learn to combine fashion excitement. Many companies lack good design concepts, and in order to save costs, they have been compressing design expenditures and replacing their styles with imitation of winning styles. Although the design of fur needs to maintain its traditional characteristics, it also needs to break through the color, texture and tailoring of fur, so that good design can become a "tradition" later. Fur industry is a natural industry. In recent years, mink, raccoon, wolf skin, beaver, coyote, red fox, grey fox, musk mouse, fish mink, sable and possum have injected fresh blood into the industry, and have provided a broad development stage for fur designers. 
 Dai Anping said that although "a href=" http://www.91se91.com/news/index_c.asp "fur" /a "sounds like a very old material, but if the industry can be more young in the use of designers, fur will be more popular among the world. 
Zhang Qinghui, vice president and Secretary General of the China Fashion Designers Association, also believes that the fur industry needs to devote its efforts to cultivate talented young designers in order to achieve better development. P Through the cultivation of design power, the fur field can be more fashionable and more in line with the aesthetic needs of modern people. 
Besides P, enterprises must also know how to sell products and how to promote the diversified needs of the market while producing quality products. With the help of celebrity effect, we should use social media to publicize, respond to the market and pursue creativity and good quality and low price. Besides, since choosing fur industry, we must always believe in fur. This is the same principle.