Warm Underwear Needs Careful Publicity And False Naming.

Xiao P, who runs a thermal underwear shop on a well-known e-commerce platform, has entered the new year. Due to the approaching business opportunities of the spring festival gifts, the online shop has been sending goods for a long time.

"The gift market and the three or four line less developed cities are the best selling places for so-called functional underwear, and customers' awareness of safeguarding their rights before and after sales is relatively weak."

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< p > Xiao Liu has no doubt: "nowadays, the function of thermal underwear is no longer confined to the foundation. It has many functions such as automatic heating, activating blood circulation and removing blood stasis, strengthening body resistance to disease" and so on.

People in the industry know that these are tricks.

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< p > in fact, in recent years, many famous brands of thermal underwear such as Antarctica and Yu Zhaolin have been exposed to negative publicity.

As the essential commodity of many families, autumn and winter, how many secrets are hidden in the warmth less than a href= "http://www.91se91.com/news/index_c.asp" > underwear < /a >? < /p >

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > high tech < /a > gimmick: false propaganda is repeated more often than < /strong > /p >

< p > as a new functional clothing, the thermal underwear team has been famous for its brand names besides Heng Yuan Xiang, Shanghai three guns, Antarctica and Luda. However, the chaos of the thermal underwear industry that has grown up in just over ten years has not been eradicated. Instead, it has become more complex and hidden in the rise of the electricity supplier channel.

In addition, the standard system of heating underwear's own heating and the identification of the interior material quality have some cognitive bias of consumption, which leads to frequent consumer complaints.

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< p > nowadays, we enter warm underwear search in every big business platform, such as "nano", "bamboo charcoal" high-tech, environmental protection elements, as well as thermal card, Lycra, Seville card and so on.

In these seemingly advanced technology description, consumers are often attracted by their so-called excellent thermal retention rate and are lost in complex technical terms at the same time.

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< p > nanomaterials and bamboo charcoal are the two most popular concepts. Therefore, whenever products can rely on this concept, manufacturers should exaggerate the publicity points.

However, there are few consumers concerned about the level of usage and material quality of nanomaterials, which also results in a gap between the claimed effect and the actual perception of consumers.

Insiders in the clothing industry told the twenty-first Century economic news reporter, "this is also an unwritten rule in the industry. Almost everyone knows it."

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< p > recently, there is a very famous chain clothing brand in China, which has been questioned by the China feather and down Industry Association for its excessive publicity of its so-called "nano products".

Such a practice of bringing cheap materials to "high-tech hats" is essentially false propaganda.

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< p > reporters also saw on some electric business websites that many thermal underwear also claimed to keep warm with "far-infrared technology".

The thermal underwear, which claims to use Japanese textile materials, claims to contain infrared functions. When worn, it can effectively promote blood circulation, enhance metabolism and human immune function.

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< p > another kind of underwear that has a market in the white-collar women of the company now claims that it is a magnetic therapy function that stimulates the internal microcirculation quality of the human body, increases the blood supply and oxygen supply of the body, promotes health and delaying senility, and has the special functions of slimming, beautifying and nourishing skin.

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< p > reporters asked consumers of warm underwear shop such as Taobao on the consumer's identity.

Talk about the sale of magnetic treatment, infrared and other special effects of thermal underwear, shopkeepers are realistic about the effect.

But when asked about the source of the patent and the principle of specific heating, the shopkeepers mostly prevaricate with commercial secrets.

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< p > China Consumer Association has summed up several pitfalls such as "a href=" http://www.91se91.com/news/index_c.asp "hot underwear" /a > market, for example, in the terminal sales link, business personnel deliberately confused the concept of warmth and heating, ordinary fibers and heating fibers, thermal underwear and hot underwear, and sold ordinary thermal underwear as hot underwear to mislead consumers.

In addition, enterprises in the production process use far-infrared fibers and other non heating fibers, but marked on the product logo into heating fibers, thereby deceiving consumers.

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< p > at the same time, there are quite a few cases of skin allergies, poor circulation of blood, abnormal smell after sweating, and severe discoloration after washing.

It is worth noting that most of these special effects products come from the less well-known brands. Many consumers have told reporters that problems have been encountered after purchase, such as difficulties in returning goods, bullying clauses and so on.

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< p > the market for thermal underwear, which has become a hot area of false propaganda, counterfeit and shoddy, is urgently needed to be eliminated, and the relevant departments' publicity and warnings about industrial chaos have never stopped.

Prior to this, the Consumer Association issued a consumer warning, to remind consumers in the process of buying, we should choose products with yellow bottom black word "hot underwear label".

Only a steady stream of complaints shows that the actual effect of these warnings is not obvious.

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< p > strong > famous brand is also problematic > /strong > /p >

< p > focusing on the most complaints of large brands of thermal underwear is the most important propaganda demand for them -- effective warmth retention.

Even the warm underwear company, which is well known throughout the country, has more than once played a role in the false propaganda of this kind of efficacy.

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Less than p years ago, Wang Hai, a well-known domestic counterfeiter, questioned the false propaganda of the warm underwear brand southern people and attracted much attention.

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"P" when Wang Hai bought relevant products of the Antarctic people, he was sent to the Department for inspection. After testing by the relevant departments, he concluded that "the south polar gold label camel's thermal underwear is inconsistent with the label and exaggerates the thermal performance."

Wang Hai cited the notarization of the notary office to prove that his product exaggerated the phenomenon of warmth retention, and this phenomenon was widespread, not accidental.

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< p > it is reported that the "South Pole" camel's underwear, which was submitted for inspection at the time, declared that its insulation rate was 55%-80%, and the final detection rate of insulation was only 30.20%. Five.

According to the official standard expressed by the "South Pole" company, the camel's underwear insulation rate below 32% is a non conforming product.

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"P > not only that, but the fabric composition of the underwear is also alleged to be in serious discrepancy with its contents.

The contents of the label are 6.3% of camel's hair, 0.3% of wool, 70.2% of polyester (PTT), 23.2% of viscose, while the actual detection is 66% of polyester and 34% of viscose.

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< p > for a time, the south polar thermal underwear, which has been rated as the national inspection free product and the Consumer Association's "315" logo, has become the fuse of the industry.

As the first generation of thermal underwear manufacturers in Shanghai, Yu Zhaolin company has been subjected to unprecedented public opinion pressure due to the heat preservation rate of products detected and the inconsistency between the internal materials and the claims.

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"P", in addition to some of the products of the manufacturer's cat and cat, the situation of counterfeit imitation warm underwear through this convenient channel has also been noticeably raised in recent years, which has aroused the attention of the relevant departments.

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< p > borrowing the brand name is the biggest feature of this kind of illegal behavior.

In June 2011, the Yiwu Public Security Bureau seized a value of nearly 130 thousand yuan of fake thermal underwear and underwear accessories.

After the confession of the offender, he admitted that he had sold counterfeit underwear more than 270 thousand yuan in his Taobao micro-blog store.

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< p > according to the confession of the offender, through printing and printing counterfeit "South Pole" registered trademark underwear packaging boxes and other paper products, and to others to customize the counterfeit "South Pole" registered trademark more than 4 Tags, and then through the detailed fraud of the upstream and downstream one order, ordered more than 4 million only to process the counterfeit "South Pole" registered trademark underwear collar trademark, after being processed by others, he will openly "South Pole" brand for sale.

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< p > < strong > regulation exists in "no man's land" < /strong > /p >

< p > before the introduction of the November 1, 2004 "knitting thermal underwear industry standard" (hereinafter referred to as the "standard"), the local thermal underwear industry in the industry standard vacuum period was a melee.

Unfortunately, even though the regulations have been introduced for nearly ten years, the underwear manufacturers who are parasitic on the three or four line remote city and the corner of the electricity supplier network are still disrupting the order of the whole industry.

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< p > in the vast rural market, the marketing of this kind of thermal underwear has always been optimistic.

There have been media reports that in the years after the promulgation of the standards, there is still no obvious change in the label of thermal underwear for some rural markets in China.

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< p > the analysis of the industry mentioned above indicates that the real standards and mandatory standards specified in the product can be really restricted to the production process and propaganda process.

However, the current 2004 industry standard of knitted thermal underwear is recommended standard instead of mandatory standard, and the enterprise can choose voluntarily according to the product condition.

To a large extent, this has led to selective disregard of some production enterprises.

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< p > Xiao Liu said that the rural market and the electricity supplier market are different from the relatively mature and strict second tier market. To some extent, they are still the "no man's land" of supervision. Many businessmen like him have seen the huge market demand, and after making a few years' quick money, "shoot a gun for another place".

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< p > at the same time, a number of counties and cities in Fujian, Shandong and Sichuan have been exposed to counterfeit thermal underwear in recent years.

For example, at the end of 2010, the industrial and commercial bureau of Daying County, Suining City, Sichuan province investigated and informed a number of warm underwear which was suspected of counterfeiting "piercad" and "classic car" brand. The value of seized fake products was more than 10000 yuan.

It is not hard to find that such cases of counterfeiting and selling have been showing frequent trend in recent years.

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