"Alibaba" Is Facing New Challenges, Ma Said. "There Are No Red Packets To Users Outside The 100 Factories."

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< p > recent news is that when Wall Street looks forward to "a href=" http://sjfzxm.com/news/index_s.asp "Alibaba" /a Alibaba group (Alibaba Group Holding) expected the initial public offering (IPO) to bring a lot of wealth this year, Alibaba founder and chairman of the board of directors, "a" href= "IPO", "Ma Yun", the company is facing unprecedented challenges.

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< p > < strong > Reuters < /strong > /p >

< p > Ma Yun, chairman of the board of Alibaba group.

The date of the The Wall Street Journal was awarded to Ma Yun's staff letter on Monday. He praised the efforts of his staff on the brilliant performance of the company in 2013, but warned that the company is still facing difficulties and needs to compete for more than 500 million of its smart phone Internet users in China.

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< p > Ma Yun wrote in his letter: "to be honest, though we did quite a lot in 2013, it did not exceed my expectations in general.

I believe you can also feel that in 2013, we have many things to do well, but we have not done well, or we can do better. "

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< p > this is the customary tone of technology executives.

They often warn of the risk of rapid changes in the industry, saying that such changes may lead the world's leading companies to lose in competition, just like AOL and a href= http://sjfzxm.com/news/index_s.asp, YAHOO Yahoo.

Li Jianxi Lee Kun-hee, chairman of Samsung Electronics, warned earlier this year that the company must continue to invest in R & D and enhance software development capabilities.

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P, however, in Ma Yun's letter, he did point out a realistic problem facing Alibaba: how to win smartphone users in the background of WeChat's great success (WeChat).

< a href= "http://sjfzxm.com/news/index_s.asp > > WeChat < /a > is the smart phone communication application launched by Tencent Holdings Ltd Tencent Holdings Ltd..

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When it comes to WeChat, P said, one of the biggest achievements of the company in 2013 is that employees actively promote the chat application of the company to fight WeChat.

In a October memorandum, Ma Yun said that every employee had to invite 100 new out of factory users before the end of November, otherwise he would not be able to get a bonus.

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< p > on this task, Ma Yun said that the spirit of Alibaba staff's promotion and interaction was touching, but he reiterated that students who were unable to invite 100 out of time users would not be rewarded.

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"P," he said, "of course, before November 30th, there will be no red envelopes without 100 a href=" http:// YAHOO ".

In China, people use red envelopes to hold gifts during the Spring Festival.

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< p > Tencent holdings is increasing the business function of WeChat. Users can buy WeChat products and other recommended products through WeChat. This service will compete with Alibaba.

As of the end of September, WeChat's customers reached 272 million, becoming a continuously expanding online shopping channel in China, diverting customers who originally used Alibaba's e-commerce smart phone applications.

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P, a Alibaba employee, said she thought most of the employees had already completed their target tasks. Although some of them were dissatisfied, the acceptance of the new policy was acceptable.

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P, the employee who refused to be named, said she had not heard of anyone who had not completed the invitation. Everyone had a way to get friends and friends to register.

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< p >, she said, there are policies and countermeasures.

Since the boss asks you to complete the 100 invitation, you can receive the < a href= "http://sjfzxm.com/news/index_s.asp" > bonus < /a >, there is always a way to do it.

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