Investigation Report On Young Fur Consumption In Copenhagen

At the beginning of the new year, at the beginning of the new year, China's international fur and leather products fair was held by the world's leading fur auction house, the "2014 Copenhagen fur Summit Forum" held by Copenhagen fur. It was held at the Beijing National Convention Center in Beijing.

For the first time, the forum released the 2014 < a href= "http://www.91se91.com/news/index_p.asp" > fur Consumption Research Report < /a > for the global youth generation consumer group, which indicates the full arrival of the 2 era of the fur industry.

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< p > this summit forum is called "our generation fur man: the 2 era of fur".

Facing the advent of the information age and the Internet age, the 1980s are becoming the mainstay of consumption.

The replacement of mainstream consumers is affecting the environment of market economy all the time.

In line with the changing times, fur industry is also carrying out the new and old alternation of managers, breaking through tradition, focusing on new characteristics such as product differentiation, value orientation, niche and consumer equality and two-way interaction.

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< p > at this forum, Mr. Kenneth Loberg, vice-president of Copenhagen fur, said that Copenhagen fur auction house is the world's top fur raw material auction house, and also the center of international fur trade, accounting for 60% of the global market share. 1/3 of China's and Hongkong's annual imported and exported mink skins come from Copenhagen fur.

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< p > > a href= "http://www.91se91.com/news/index_p.asp" > Copenhagen < /a > fur has always adhered to the spirit of innovation, sparing no effort to bring international thinking and advantageous resources to China's fur market, so as to promote the future development of fur industry.

Now that we go to the intersection of the 2 era, fur business managers and consumers are changing. Only by constantly innovating and meeting the needs of the times can we bring about changes to China's a href= "http://www.91se91.com/news/index_p.asp" and fur industry /a.

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< p > Mr. Kenneth Loberg also released the consumer research report.

The report shows that the consumption demand of China's fur market continues to rise. Taking mink fabrics as an example, it is expected that market demand will reach 1 million 740 thousand in 2015, and in 2020 it will increase to 2 million 20 thousand; in 2030, it will continue to rise to 2 million 340 thousand.

Among them, the younger generation after 80 will become the main force of fur consumption.

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< p > at the same time, the cognition of fur is also very different.

The traditional fur department stores in the past have been unable to take the lead. The reason why fur is so popular is the modern spirit and fashion spirit it excavates.

They believe that because of the lack of brand, fur is no longer a luxury product, and they hope to see more fashionable fur styles and change this pattern.

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< p > warm winter season, fur is no longer a single emphasis on warmth retention characteristics. The whole thick fur coat is no longer the mainstream. Instead, it tends to fur warm coat with short fur coat, multi material spliced shawl, fur accessories and so on. At the same time, summer fur is bound to subvert tradition.

These new fur products will meet the needs of the new generation of consumers through the seasons, colors and styles.

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