Shanxi's High-End Retail Sales Declined Sharply In 2013, And Mass Consumption Grew Rapidly.

Fang Aiqing, at the press conference held by the Information Office of the State Council, said that since the Central Committee promulgated the eight regulations, China's < a href= "http://www.91se91.com/" > consumption < /a > has undergone great changes in the market. P First, the high-end consumption is obviously cooling down. According to the Ministry of commerce data, the total catering income of the above limit in 2013 dropped by 1.8% compared with the same period last year, down 14.7 percentage points from the previous year. In 2013, the 11 high-end liquor sales monitored by the Ministry of Commerce dropped by 7.2%. In the first 11 months of 2013, sales of over 3 of large displacement vehicles dropped by 20.7%. The volume of single use commercial prepaid cards in high-end retail and catering enterprises also declined significantly. < /p >
< p > two is < a href= "http://www.91se91.com/" > mass consumption > /a > rapid growth. Since 2013, mass consumption of popular restaurants, middle and low-grade cars, medium and low price liquor has maintained a relatively rapid growth. A group of popular catering enterprises seized market opportunities, operating income reached two digit growth; in 2013, the sales volume of passenger cars from 1 to 1.6 increased by 21.4%, an increase of 10.8 percentage points over that of the previous year; the Ministry of Commerce monitoring showed that the sales volume of liquor sales increased by 1.9% in the case of high-end liquor sales decline. "These changes are a rational regression, a structural optimization, which plays a very important role in maintaining sustained and stable consumption growth." Fang Aiqing said. < /p >
< p > Fang Aiqing said that next step, < a href= "http://www.91se91.com/" > Ministry of Commerce < /a >, we must promote institutionalization, standardization and long-term effectiveness of various measures for austerity, strengthen supervision and restraint, and promote the normalization of strict economic management. At the same time, efforts should be made to develop mass consumption, especially catering, intensify standards, improve the layout of outlets, and develop community catering services. Promoting the innovation of industry mode and using the Internet to promote online and offline integration will play a great role in the development of enterprises and in facilitating consumption. < /p >
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< p > Spring Festival consumption market: the masses are frugal "color" < /p >
< p > January 23rd is the "small year" of the north, which means that the new year's spring footsteps are getting closer and closer. The Spring Festival is a time for family reunion. Under the tight background of the central "rule of luxury", what hot spots will this Spring Festival consume? < /p >
< p > dinner: official banquet "walk" the people banquet fire < /p >
Since the introduction of the eight P regulations, China's high-end restaurants have been caught in the "freezing period". According to the statistics of National Bureau of statistics, in 2013, the total catering income above the limit decreased by 1.8% compared with the same period last year, down 14.7 percentage points from the previous year. This trend will continue in the Spring Festival catering market. < /p >
< p > this year's Spring Festival Beijing Jianguo Hotel originally planned to offer a minimum of 1680 yuan for three new year's Eve dinner and 10 sets, but it was cancelled due to poor booking. < /p >
< p > a number of high-end hotels in Chongqing also offer a low and medium class dinner set under 1500 yuan. The starting price of some three star hotels is reduced to more than 600 yuan, and dishes are changed from "Yan Wing Bao" to "Jianghu dishes". < /p >
"P" reporter found that now the official banquet has been reduced, and the waste has also decreased. In some restaurants, slogans such as "civilized table, starting from me" are posted prominently. Attendants will also remind guests to take a proper order, eat and pack away. < /p >
< p > different from the "cold" of high-end hotels, folk restaurants are in the most "hot" season in a year. On Taobao, search for "New Year's Eve dinner" can find more than 3800 pieces of "baby", which are mainly sold as "semi finished products" and specialties and farm dishes. Many restaurants also carry out precision marketing through micro-blog and WeChat. For example, nearly 100 stores on the bottom of the bathing chafing dish sell promotional information on Spring Festival through WeChat, and can be ordered and paid online. < /p >
< p > shopping: "nobles" fell "civilians" and "/p".
"P," a staff member of the central enterprises headquarters, who did not want to be named, told reporters: "before the festival, local leaders often sent valuable gifts to Beijing. This year, the company explicitly forbade local leaders to come to Beijing, and the leaders in Beijing also strictly prohibited Beijing from going to Beijing. In the past year, you can receive some shopping cards, but this year is empty handed. < /p >
< p > the introduction of the central enterprise employee is not a case in point. Since last year, the nationwide restrictions on public spending have made the market feel chill. According to the Ministry of Commerce, the sales volume of some high-end brand consumer goods sales enterprises in 2013 declined significantly, and the volume of single use commercial prepaid cards of high-end retail and catering enterprises also dropped significantly. < /p >
< p > more than six o'clock in the evening. The wine and wine counter in Beijing Zhuang Sheng Guang Guang shopping mall is cold and clear. Zhang Kai, a salesperson, told reporters: "sales this year dropped by about 60% compared with the same period last year. Before the Spring Festival, many customers came with shopping cards, and personal consumption increased significantly this year. Take the Chinese tobacco as an example. In past years, customers were taking twenty or thirty goods, and now they buy one or two. The price of the 53 degree Moutai has also fallen by nearly half. < /p >
< p > reporter survey found that by the reduction of official consumption and group consumption, this year's Spring Festival "aristocratic" new year goods appeared "volume and price down" scene, while the "civilian" New Year's goods that meet the needs of ordinary consumers are very popular. < /p >
Unlike P, which is different from the upscale counters, the annual goods section of the supermarket is booming. Reporters saw in a large supermarket in Wuhan, a place where the door is red, lucky word, lantern, Chinese knot...... The price ranges from two or three yuan to fifty or sixty yuan, and the sales of candy and dried fruit areas not far away are also very lively. "Mass consumption is the main force for sales of new year products this year, and sales of people's livelihood products are hot." Han Xialin, senior director of WAL-MART hypermarket regional operations, said. < /p >
< p > Tourism: reception is less than self driving. < /p >
< p > "Reunion" is the key word of the Spring Festival. During the Spring Festival holiday, many families choose to go on a family trip. Reporter survey found that this year's Spring Festival official travel will be greatly reduced, tourists travel to individual and self driving, consumption is more rational. < /p >
< p > reporters learned from a number of travel agencies, airports and hotels that during the Spring Festival and around the Spring Festival, tickets for Beijing, Shanghai and other places to Sanya were hard to get. From the current booking situation, the number of business trips decreased a lot, and the family travelled mainly over the group tour, thus bringing about a boom in the car rental business during the Spring Festival in Sanya. < /p >
< p > inquiring Shenzhou renting website shows that Hainan Sanya phoenix airport store has been booming during the Spring Festival and rents have soared. Take the economic three compartment Buick Excelle as an example. During the Spring Festival, the rent is 3 times more than usual. < /p >
< p > a recent survey by China Tourism Research Institute shows that during the Spring Festival of 2014, the willingness of Chinese urban residents to travel decreased to the lowest level in 5 years. One of the reasons is that the relevant provisions of the central government have affected the willingness of some government and institution staff to travel during the Spring Festival. "Before the Spring Festival in the past year, the annual tour" season, the order is continuous. This year, the volume of business has dropped sharply, only occasionally. Yue Qingsong, general manager of Anhui Xintiandi travel agency, admitted. < /p >
< p > the survey also showed that during the Spring Festival, the consumption of national leisure tourism still showed strong growth momentum. More than 80% of tourists chose "economic" or "medium priced hotels", and tourists' consumption behavior tended to be rational. < /p >