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Wu Lifeng, A Strong Woman Of National Silk Brand

2014/1/24 21:23:00 22

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Keri, Wu Lifeng, chairman of the Beijing Kelly silk Co., Ltd. (hereinafter referred to as "P silk"), has a blue silk jacquard jacket. The beautiful and beautiful image is made by the coloured glaze, which makes it difficult to connect it with the "strong woman who only went up north and built the National Silk brand 15 years ago".

After sitting on the table with the antique square table, Wu Lifeng smiled and poured a pot of green tea for the reporters in the south of the Yangtze River. The interview began in the faint tea fragrance and the soft and colorful silk world.

< a > href= > http://www.91se91.com/news/index_c.asp > > silk > /a > is a way of life /p >

In 1998 P, when Wu Li Feng started to build a national silk brand, many people laughed "impossible".

If not in the countless "NO" voice in the wind, no one can see this slow whispering Hangzhou woman almost crazy insistence, "now, I have done it."

Wu Lifeng's pride is self-evident in the face of Keri's silk that has already borne fruit.

the success of the brand has given Wu Lifeng great confidence: "ten years ago, we provided high quality silk products to our customers. After ten years, we began to advocate silk lifestyle, and let silk products go deep into all aspects of life, so that the quality of silk can improve the quality of life of today's generation."

There may still be many people shaking their heads. But over the past five years, more and more consumers are aware of the dangers of pollution, pressure and sub-health. They have also turned their eyes to the healthy, comfortable and tasteful lifestyle advocated by Keri silk.

a href= "http://www.91se91.com/news/index_c.asp", Wu Lifeng < /a >, has long been used to challenge and exclaim.

When the reporter asked what the force was supporting her against the current, Wu Lifeng said, "I am a happy person, because I like silk and have deep feelings for silk culture.

When a person does something he likes, and this thing is within the limits of his ability, he is very happy.

In my mind, as long as I am willing to do things well, and the direction is right, there is no way to overcome the difficulties. We must overcome difficulties and finally achieve our goals.

in order to implement the silk lifestyle, Wu Lifeng will tell every employee who is about to enter Keri silk: after 3 months' probation period, the employees who can leave behind must be from the heart to love silk. No matter how complicated you once were, when you come to Keri silk, you must become very simple, take advantages and avoid disadvantages, give full play to your advantages and enjoy this job.

to convey happiness and let more people like silk, Wu Lifeng is obviously practicing it.

She told her staff that Keri's work in silk is very ordinary because we are just helping customers select the right products and stop selling blindly. We must first communicate with customers, understand the needs of customers, and then introduce the right products.

"At the same time, our work is also extraordinary, because our work every day is to inherit and carry forward the ancient culture. Every contact with a customer is a dissemination of the ancient silk culture, so as to enhance the sense of happiness in work."

Wu Lifeng's remarks made it easy to understand her selfless patience, silk culture and the essence of silk lifestyle for every visitor, because silk has become a religion for her.

During the interview, Wu Lifeng always stressed: "my ability is very limited, I am just doing something I like."

The great industry is the silk itself.

carefully feel the delicacy of life /p >

it is true that the way of life affects the attitude of work. If we want to achieve the ultimate goal of silk, we should have different life experiences.

Perhaps it is influenced by the natural characteristics of silk. Wu Lifeng in his life is very advocating environmental protection. He goes out to bring his own cups and utensils, and refuses to use disposable chopsticks.

As long as we see uncivilized behavior, Wu Lifeng will never stand idly by. Even if we encounter cold holes, we will be persuasion.

For her, fine life is built on its own: 10 points before the cell phone, even if a person to eat to maintain three dishes and soup.

On the way to a business trip, he will bring a set of tea sets and a bottle of high quality water to make a pot of tea, accompanied by music and writing.

Usually, enthusiastic Wu Lifeng will invite the next passengers to enjoy the tea with two or three cups of tea.

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< --EndFragment-- > > Wu Lifeng likes to drink tea. The effect of different kinds of tea is very familiar. "Drinking green tea in the morning can refresh the mind, clear the intestines, soak the organic tyre in the afternoon, the chrysanthemum is mixed with Puer, the soil smell is gone, the throat is not comfortable to drink the mulberry leaf tea, and the winter is not very good to drink black tea..."

In addition, Wu Lifeng can also modulate more than 30 kinds of scented tea, and mix different kinds of music for each tea.

As if listening to the sound of rain beating leaves, the negative emotions will be swept away.

This is how Wu Lifeng interprets the beauty of life from the bottom of his heart.

Wu Lifeng's words are easy for people to feel their deep sense of happiness and full of positive energy.

Wu Lifeng said that the quality of life has nothing to do with money. "Days are meant to be understood by heart.

For example, today's environmental pollution is serious, many friends around have emigrated, although I yearn for fresh air, blue sky and clear water, but I am a Chinese, growing in this land, it is necessary to accept all of it, with their wisdom as far as possible to protect themselves and their families is the absolute principle.

play each role well /p >

Wu Lifeng, as an entrepreneur, was successful. However, in the face of the description of "strong woman", Wu Lifeng said, "I do not agree with many people who say I am a career woman. My career is not conflict with the family itself, so long as we have the heart, we can have both sides." P

Outside, I am an entrepreneur. When I get home, I want to play the role of a good wife, mother, daughter and so on, willing to serve the family.

Wu Lifeng worked hard and worked hard at P. In her words, "even if the sky falls, things must be done as planned.

The role of the boss is in place and the life of the employees will be guaranteed.

it has been said that Wu Lifeng is not an enterprise, but a silk Xanadu, which is not groundless.

In Keri silk, we feel the joy of our employees everywhere.

Wu Lifeng put forward the "two line" requirements for employees: first, the career line, the time to concentrate on work; the second is the life line, leaving time to honor the elderly, educate children, and live in harmony.

In the face of the old age, there are elderly people in the group who need to take care of them. There are children who need guidance and study at the age of 40 or so. Wu Lifeng does not insist on their overtime work. They will also take care of them on business. "Because I am from this stage, I can understand their difficulties."

Wu Lifeng is the way to pmit positive energy by example.

"This is also part of the silk lifestyle. People can't live simply for their lives, nor can they live for work.

If you have a very fond career and a beautiful family, draw a concentric circle, and you will naturally feel happy life.

This is true for employees and industries.

Enterprises should not blindly pursue the pace of development, but should pay attention to quality growth. Therefore, silk business, brand development, personnel training and team progress need step by step. Only in this way can enterprises go a long way.

For me, insistence is the most important thing, and now no matter what happens, there is no complaint.

Wu Lifeng said.

do not do "all-around champion" /p >

In the first ten years of P Keri silk, Wu Lifeng was very high-profile in her peers' eyes. She did not let go of any opportunity to publicize Chinese silk brands, and kept talking to the industry leaders and silk companies for lobbying silk brands.

Today, Wu Lifeng is calm and calm. In order to win the hearts of the silk lifestyle, she pays attention to the benefits of silk as a daily life for her daily life in a way of self experience.

"I just insist on doing what I choose to do."

Wu Lifeng said.

Keri silk has been given the mission of building "a href=" http://www.91se91.com/news/index_c.asp "national brand > /a" since its birth. Although the early government and industry gave a lot of support to Keri silk, the mainstream shopping malls in China were not fully accepted at that time.

Wu Lifeng said: "with the soaring rent and the increasing cost of business, the commercial system at that time wished that all brands could become gold medal omnipotent champions.

But I only focus on the silk industry. If I want to be an all-around champion, then I will become an ordinary clothing or home textile brand, but I have to maintain my own silk characteristics.

At present, the business mode of multi category and multi brand cluster in Keri silk franchise store is the best for the brand development of silk industry.

in Wu Lifeng, the satisfaction of contentment is incompatible with the naked interest competition.

Her idea is pure and firm: with the unique quality resources of Chinese silk, Keri silk will continuously supply the most characteristic silk life products to consumers, and make the most popular prices, so as to improve people's quality of life.