Interpretation Of The Logic Behind Lanting Pavilion'S Acquisition Of CEO Guo Guo Disease Ador

P, which has only been listed last year, has just disclosed its first acquisition since its listing, and has bought a wholly American social networking site Ador.

Although no specific purchase amount has been disclosed, Ador's financing has been as high as $56 million, so the purchase price of Lanting Pavilion will not be cheap.

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< p > why is it that Lanting Pavilion, which has just been listed soon and is not big in volume, is willing to spend so much money to acquire an American company? And as a typical overseas oriented Chinese company, what experience can Lanting Pavilion play for the domestic companies who want to "go to sea"? The Lanting Pavilion gathered CEO Guo Guo Zhi to share with reporters a lot of stories behind the acquisition of Ador and some experiences behind the internationalization.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Lanting Pavilion gathering potential > /a > 95% of the business comes from overseas, of which 60% comes from Europe, 20% from North America, the rest comes from Brazil, Russia and many other countries and regions. The company has 20 workers from different countries. Regardless of its business or team composition, Lanting Pavilion is a "international player".

However, in the view of Guo Qu Zhi, Lanting Pavilion is an international company, but it is not a global company. If we want to achieve globalization, we must be closer to consumers. This is the biggest logic of Lanting Pavilion's acquisition of Ador.

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P > Ador is an American social ecommerce website, and founder Mark Stabingas was a member of the Amazon Management Committee. At the time of Amazon, it was the core member of the Jeff Bezos report, very familiar with the American e-commerce market, and Mark Stabingas and Guo Quji knew for up to ten years. When Amazon entered China's acquisition of excellence, two people had worked together;

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The career background of < p > Mark and Quinten makes Guo Quji feel that this is one of the core elements of Lanting Pavilion's expansion of the North American market, and they know the American market better than the Chinese.

After the acquisition, Guo Quji once said that micro-blog has such talents to help the Lanting Pavilion sail to sea and be exciting, and also to launch a new chapter for the internationalization of Chinese companies. Another co founder of Lanting Pavilion, Wen Xin, also welcomes Mark and Quinten on micro-blog. This is the new beginning of Lanting Pavilion becoming a "truly meaningful global electricity supplier enterprise"! < /p >

< p > in the view of Guo Qu Zhi, the so-called "foreign trade B2C" of Lanting Pavilion is just a hat of the outside world. Lanting Pavilion has never defined itself as a platform for foreign trade B2C.

Guo Qu disease even said that the wedding gowns or the women's clothing of the current Lanting Pavilion collection are just Made in China. In the future, it is definitely not only the products of made in China, but also the electricity market trade based on the global market.

In addition to American offices, offices in Europe and South America are also planning.

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< p > mentioned above is just logic. In the specific personnel integration and product strategic planning, Mark Stabingas will serve as the president of the gathering of Lanting Pavilion. Quinten Shay will serve as the senior vice general of a href= http://www.91se91.com/news/index_c.asp, Lanting Pavilion.

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< p > Guo Quji said, on the one hand, the Lanting Pavilion needs to help Ador to familiarity with the US market and help Lanting Pavilion set up potential storage system as soon as possible. On the other hand, it intends to use the platform of Lanting Pavilion gathering platform to further enlarge the Ador's current social business gameplay, and introduce more high-quality traffic from outside to increase user stickiness.

At the same time, we will also launch some mobile end products with Ador.

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< p > although it is far from the global company, Lanting Pavilion has become a very internationalized Chinese company, and Guo Quji has also shared many experiences in the operation of international companies.

For Lanting Pavilion, internationalization is not an option, but a natural mission. This should be the basic consensus of Chinese companies in the mobile Internet era.

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< p > < strong > in concrete operation, < a href= > http://www.91se91.com/pioneer/ > Guo Qu Zhi < /a > share his experiences: < /strong > /p >

< p > 1) when you go to other places, you must learn to respect the rules of others. Chinese are too smart to do things according to rules. This is a very important thing to note.

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< p > 2) use more experienced professional institutions, such as professional law firms, accounting firms, investment banks, consultants and so on.

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P > 3) globalization must be every pore and every cell must be globalized.

For example, when the Lanting Pavilion group meets a more interesting question, after purchasing the Ador, it is discovered that when the new employees are applying for the mailbox, they find that they usually have no English interface, and the American employees are very uncomfortable. Of course, it is also important for the executives of the company to train English.

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< p > 4 should give full play to the clustering effect of local companies. It is best to have a platform for people to share and share with each other, and even between overseas Chinese companies should support each other.

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< p > 5) don't always think of yourself as a Chinese company. You should learn to be Ang Lee instead of Jackie Chan. Few Americans know that the "youth school's fantasy drift" was taken by Ang Lee, but this is not important because Ang Lee grasped the essence of human nature and art, which is much less than consumers do not care about whether you are a Chinese company, a Japanese company or a Korea Companies, so long as you can buy good products, the user experience is good enough.

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"P > 6" can refer to many European companies. Many European companies have weak national attributes. For example, NOKIA, whether it is American or Finland, is not important. The important thing is that it has business in the world.

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