Interpretation Of Fashion Children'S Franchisee'S Money Making Strategy
< p > Tan Minyi's children's clothing store is located in the four road of Zhongshan powder mill street. The powder street is an old inner street, not very impressive.
But the business is surprisingly good. Many white-collar mothers come from Tianhe District, and many foreign businessmen come to pick them up.
The secret lies in the shop's exclusive modeling of children's clothing.
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< p > < strong > fashionable children's wear shop: venture inspiration modeling children's wear is market blank < /strong > < /p >
"P", when asked about how many children's clothing stores in Guangzhou, Miss Tan said she seemed to have rarely seen it.
At the beginning of her career, Miss Tan also worried about whether the target customers were too narrow, but after more than a year's operation, it proved that the original idea was correct.
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< p > < strong > fashionable children's clothing store: target customers specialize in fashion white-collar mother < /strong > < /p >
< p > Tan Minyi said, although the shop is in the powder street, but can not do the neighborhood business, ordinary people will not pursue such a fashionable thing. The customers who come here are all young white-collar mothers in nearby office buildings. There are many mothers who drive BB from Tianhe.
In the short hour of the interview, though it was a working day in a day, there were still many repeat customers who were visiting white-collar mothers in nearby offices, including a foreign purchaser.
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< p > "now only one BB can be produced. Young mothers are very nervous about their BB, and want to wear beautiful clothes on their BB, so they are very willing to spend money on this."
Miss Tan pointed out the characteristics of the customer base, and also pointed out the prospect of "a href=" http://www.91se91.com/news/index_c.asp "/a".
In addition, some children's photography rooms have become Miss Tam's customers. They will look for these modeling costumes to make photographic costumes.
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< p > < strong > fashionable children's wear franchised store: selling rare features: a href= "http://www.91se91.com/news/index_c.asp" > children's wear < /a > /strong > /p >
< p > different from ordinary children's clothing, children's clothes in Tan Minyi's shop are all styling, such as bottle type sleeping bags, ladybug summer wear, bee type children's swimsuit, elephant shaped mouth towel, frog shaped children's Shower cap, etc.
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< p > Miss Tam excitedly introduced the "star products" to the reporter. She pointed to a bee shaped swimsuit with a bee shape. She said that this is the main store, and has sold more than 250 sets, and the inventory is even more than 1000 sets.
In addition to clothing, Miss Tan's shop also manages other peripheral products related to children, such as stir bars, bottles, Winnie the pillows and so on: "I sell almost all brands abroad. No matter from the quality or from the style, they are not available in domestic children's clothing, although they are more expensive than those children's clothing with ten or twenty yuan per piece, but a dress is worth more than ten yuan, which is not expensive for white-collar workers."
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< p > < strong > fashionable children's wear shop: good communication skills, < /strong > /p >
< p > Tan Xiaojie said that customers should not just regard them as their own money making objects, treat them sincerely, and treat them as friends of their own, these people will become their own customers.
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Miss P has always been very intimate with her customers. Apart from their business dealings, they have exchanged private experiences with each other privately, and have been traveling more often.
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< p > for those customers who have crazy shopping desire, she does not encourage them to buy more, but often persuade them to buy less and do enough.
In this way, Miss Tan got the trust of customers and friends, who also became Miss Tam's repeat customers.
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< p > < strong > fashionable children's wear franchised store: online store store synchronization sale < /strong > < /p >
< p > the online shop, Miss Tan said, the monthly profit of the entity store is only about 2000 yuan, while the online store has 3~4000 yuan, usually investing in the store with the money earned by the shop.
However, although the entity store is not as profitable as the online store, Miss Tan believes that the existence of a physical store is still very necessary.
First, online photos may differ from objects in terms of color and so on.
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< p > < strong > fashionable children's clothing store: the wrong location of the business risk is no longer < /strong > < /p >
< p > "business, all hope to earn more money, I do not want to bend over here."
Tan Xiaojie said that although the monthly entity store plus shop has about 6000 yuan income, she still feels that the store site restricts the development of children's clothing stores to a large extent.
"Children's clothing here is not like the low-grade clothing store on the street. It sells children's clothes with poor quality and low price. The high-end business and children's clothing we sell are fashionable and of better quality. The brands are famous brands abroad, and the target customers are fashionable young mothers.
Therefore, this kind of store opens up more people in the Tianhe City.
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< p > < strong > fashion a href= "http://www.91se91.com/news/index_c.asp" > children's wear > /a > shop: no fashion smell, no /strong < /p >
< p > Tan Xiaojie said, to do children's clothing, personal vision to a certain extent determines the sales of light, the key is to "know how to pick", the same dress, in different people's eyes may feel different, so we must have a vision.
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< p > Tan Minyi herself is the spokesperson of young fashion mother. Her computer is equipped with a pink keyboard, wearing a pair of T-shirt with angel wings, and wearing a pair of big black frame glasses.
She likes to dress and dress like this.
Miss Tan used to design in advertising agencies, and she has a keen sense of fashion and fanatical pursuit.
And those who are not sensitive to fashion may not be able to get the favor of their target customers.
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< p > Miss Tan, who owns 25 square meters in the street, and almost no children's clothing shop, has attracted many OL and "ghost guys" who come to patronize many famous cars.
Fashion children's clothing store.
On the basis of its own business characteristics and good customer relations, Tan Minyi's children's clothing store has not only flourishing business but also won wide connections for her.
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