Three Elements Of Clothing Store Design

< p > < strong > (1) shop name design < /strong > < /p >

< p > shop name is very important. A highly generalized and strongly attractive name plays an important role in the visual stimulation and psychological impact of consumers. It can not only give people the enjoyment of beauty, but also attract customers, expand sales and play the role of the first salesperson.

Ancient trade names attached great importance to the use of lucky and smooth words to symbolize their business.

At that time, most of the shops were in the form of Shun, Guang, Tai, Xiang and so on.

Modern management is also very careful to give their shops a concise, refreshing and distinctive shop name.

As a shop, naming is also a great learning. Its name is elegant, and there is a tidal flu that can move customers' hearts.

A good shop name must be suitable for the level of its target customers, suitable for its business purpose and sentiment, so as to set up a good image for the shops and enhance the attractiveness of customers.

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< p > < strong > 1, shop name design principle < /strong > < /p >

< p > < strong > > easy to read and easy to remember principle < /strong > < /p >

< p > easy to read and easy to remember principle is the most fundamental demand for shop names. Only when it is easy to read and memorize, can it play its recognition function and communication function efficiently.

How to make the shop name easy to read and easy to remember? Here are the following points: succinct, simple, simple and clear, easy to communicate with consumers, and the shorter the name, the more likely the customer's daydream is, and the more meaningful it is.

The Chinese name is usually 2~4 bytes, and the foreign name is generally 4~7 letters. The name should be uniquely modified to avoid synergy and avoid confusion with other shop names in order to get a distinct impression in the public mind.

Novel, have the sense of the times or catch up with the trend of the times, create new concepts.

It should also be loud and boldness, with a high starting point, strong impact and strong sense of shock.

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< p > < strong > < < /strong > > /p > product quality principle.

< p > shop name should also imply some performance and use of the product.

The obvious problem is that the more famous works describe a product, the harder it is to extend to other products.

Therefore, when the shop owner names the shop, do not use the shop name to imply too much about the types and attributes of the product, otherwise, it will not be conducive to the further development of the enterprise.

However, in the clothing industry, if the clothing store operates a certain type of clothing and is oriented to a certain class of customers, it can be named for customers, so that they know the type of shop.

In addition to the embodiment type, it should also reflect the characteristics of < a href= "http://www.91se91.com/news/index_c.asp > > dress shop < /a >.

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< p > < strong > heuristic association principle < /strong > /p >

< p > it means that the shop name must have a certain meaning, so that consumers can wait for pleasant associations rather than negative associations, that is, to seek a lucky name.

But it should be noted that sometimes from a language, it is the name of auspicious, and read in another language, it will have a negative meaning.

If this happens, if you want to enter the market of the area, you must rename it.

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< p > "Goldlion" Esprit Far East Limited founded Goldlion.

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< p > Mr. Ceng Xianzi said, "if we want to create famous brands, we must first choose the names.

Goldlion was originally called golden lion.

One day, I sent two golden lion ties to one of my relatives, who was unhappy.

He said, "I will not take your tie with you!

"The original Hong Kong Dialect" Lion "and" lose "pronunciation are similar, and my relative is a horse loving person. There are many people who bet on horses in Hongkong. Obviously, they are very shy about the word" lose ".

That night I stayed up all night, and I racked my brains to change the name of the lion.

Finally, GOLDLION (Golden Lion) was changed to free plation and pliteration, that is, GOLD means gold, and LION read and read.

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< p > < strong > > support sign principle < /strong > < /p >.

< p > symbol is the part that can be identified but can not be expressed in language, such as Coca-Cola's red logo, McDonald's striking yellow quot, M, Apple brand cowboy's missing apple, and Mercedes Trident star ring.

When the shop name can stimulate and maintain the identification function of the store logo, the overall effect of the store is strengthened.

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< p > in addition, to adapt to the principles of market environment and the principle of legal protection are two important principles to be noted when designing shop names.

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< p > < strong > (two) outdoor design < /strong > < /p >.

< p > outdoor decoration refers to all decorations before and around the shop.

For example, billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflet ads, live advertisements, shop signs, facade decorations, window layout and outdoor lighting are all outdoor decorations.

If a store wants to achieve good economic benefits, consumers must first enter the store.

In addition to advertising and traditional prestige, consumers begin to understand the appearance of an unknown store.

The general psychological reaction of people to things is that an outdoor decoration elegant and luxurious shop, the sale of goods must also be of high quality; while the decoration or flat and obsolete appearance, the goods sold must be interlaced and the quality is difficult to guarantee.

Too luxurious or simple decoration, with uncoordinated arrangement, itself is a man-made barrier to consumers.

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< p > outdoor design mainly includes exterior design, entrance and exit design, signboard design and exterior lighting design.

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< p > < strong > 1, appearance design < /strong > < /p >.

< p > appearance is the overall feeling of the shop, sometimes it reflects the grade of the shop, and also reflects the personality of the shop.

From the overall style, it can be divided into modern style and traditional style.

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The appearance of "P > modern style gives people the breath of the times and the psychological feeling of modernization.

Most stores use modern style, which is stimulating for most of the consumers with strong sense of the times.

If the shops are in the business district, the nearby shopping malls are generally modern and harmonious.

In today's developing society, the modern style shop gives people a fresh feeling, which makes it harmonious and harmonious with the modern high-speed running society, and also embodies the fashion trend.

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< p > the appearance with a traditional national style gives people a sense of simplicity and tradition and rich psychological feelings.

Many hundred years old stores have become traditional brands that affect Chinese and foreign products. Their appearance and decoration have been fixed in the minds of consumers. Therefore, their traditional appearance style can attract customers more.

If the clothing store operates a national costume or antique dress, such as cheongsam, it can adopt the traditional style.

Or the clothing store opens in a commercial street full of simple colors, and it can also adopt the traditional style consistent with the overall style.

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< p > strong > (three) < a href= "http://www.91se91.com/news/index_c.asp" > signboard design < /a > /strong > /p >

< p > when the shop name is picked up, the sign must be considered.

The design and installation of signboards must be novel, striking and concise. They are both beautiful and generous, and can attract customers' attention.

Because the shop sign itself is a specific advertisement, therefore, in general sense, the group set up by signboards can make customers or pedestrians see clearly in a far or many ways, and the neon sign should be used at night.

In general, the design and decoration of signboards should consider the following contents: < /p >

< p > < strong > the sign form and device < /strong > < /p >.

< p > the form, specification and installation mode of signboards should be diversified and distinctive.

We should not only attract attention, but also integrate with store design to give people a perfect appearance.

There are many kinds of signs: wood, stone, metal materials, and can be directly placed on decorative exterior walls.

The installation of signs can be upright, wall or suspended.

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< p > for many small and medium-sized professional shops, the production and use of signs can directly reflect the contents of the store.

Making the image or graphics consistent with the contents of operation can enhance the direct appeal of signboards.

Different types of signboards can be obtained from the different business scope of clothing stores.

Women's clothing stores can choose a fashionable and strong signboard, and the colors of the signs should be eye-catching. Men's wear shops are mainly western style clothes, and the signs are more formal. The signs should be suitable for this style, dignified; children's clothing shops should be lively and interesting, and can attract children.

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< p > < strong > 3, entrance and exit design < /strong > < /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > design shop > /a > entrance and exit, we must consider factors such as shop area, passenger flow, geographical location, commodity characteristics and safety management.

If the design is unreasonable, it will lead to crowded crowds or goods will not be exported to customers, thus affecting sales.

In the customer passageway set up by shops, the entrance and exit is the power pump to drive consumption flow.

A good entry and exit design should enable consumers to browse the entire field from the entrance to the outlet reasonably without leaving dead ends.

If the storefront is a regular storefront, the entrance and exit are generally on the same side, so as to prevent the customers from leaving the corner.

The irregular storefront must take into account many internal conditions, and the design difficulty is relatively large.

Shop door design should be open. When designing, we should not allow customers to produce "uncling" or "gloomy" and so on.

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